Have a your company's business listing on Google My Business It is, without a doubt, one of the best ways to gain much more visibility and increase the chances of acquiring clients through Google searches, in addition to It's totally free.

This is because users are increasingly looking for information about businesses they have heard about, or looking to discover new businesses near them to try their products.

Being able to display your business in these search results is very beneficial, not only to get potential customers but also to help you position your website on Google, but to achieve this you must take good care of your business listing.

You need to make this listing attractive and invite users to contact you or visit your business.

And, believe it or not, many business owners make some common mistakes in their companies' business listings, which confuse the user (and Google, by the way) and achieve the opposite effect: their business is not shown on Google.

In this article we want to help you avoid the 4 most common mistakes in your data sheets. Google My Business and some solutions to help you optimize your business listing.

1. Not filling out all the necessary information

A contact number and your business address are important, but they should not be the only information on your business listing. Google My Business.

Business listings allow business owners to post a lot of information about their business, in order to offer the best experience for users who find them, as well as giving Google tools to better position your business listing.

Bonus: What information should not be missing from the business listing? Your website, your business hours and your company's contact telephone number.

2 Not updating your business listing information

Another common mistake in business listings is that owners do not verify or constantly update the information entered in them, which causes a bad experience for users.

Whether you changed a contact number, your company name, or your business address, any information changes should be made as soon as possible to avoid bad reviews and Google stopping showing your business listing.

3 Do not post photos of your business

One of the first things users look for in business listings is Google My Business These are photographs of your business, first to make sure that your business exists and second, to get an idea of what the consumer experience will be like in your business.

While users have the option to upload photos of your business to their business listing, these will not always be of the best quality, so it is preferable that you invest in quality photos to give a better presentation of your business.

It is recommended to take photos of the facade of your business so that users can find you much more easily, photos of the interior of your business, and finally photos of your products.

4 Not checking the reviews left by users

Another functionality of the business listing Google My Business, is that users can rate your business and give their opinion on the experience they had when purchasing your products and services.

The vast majority of users base their purchasing decision on the rating and reviews you leave on your business listing, so it is very important to take care of this aspect of your business listing.

Currently, owners cannot delete reviews left by users on their business listing, so it is very important to be aware of any comments left and respond to them.

If it is a positive comment, thank the user for the time spent leaving their review; if it is a negative comment, try to respond to it in the most cordial way: apologizing, suggesting solutions or giving your point of view if you think the comment is malicious (this could be due, for example, to a reputation attack by certain competitors).

Never stop responding to reviews left on your business profile. If you don't do this, you'll give a sloppy image and people will think that you don't care about customer service.

Google My Business Google is an amazing tool for small and medium-sized businesses to promote themselves on Google. If you avoid these 4 mistakes, you will be able to position your business listing much better and, thus, your sales will increase.