We have been in the market for several years developing websites for different industries, time in which we have identified the elements that make a website sells and is successful. For Gulupa DigitalA successful website is one that generates leads and converts visits into sales.

Here we tell you which are the elements that will make your business close sales day after day and gain potential customers.

1. A website with a great headline

We only have 5 seconds to make a website connect with visitors and convince them to keep scrolling. By this we mean the first impression we want to make on the client. Everything visible on the screen when users enter the website is about transmitting the most important message.

This headline should answer 3 questions: What am I going to get? How is it going to make life better? How do I get it? All this focused on the benefit that the user will receive.

Let's see how we apply this advice in one of Gulupa Digital's services, through a clear message.

Multiply your sales with an excellent website

Instantly, you know that Gulupa Digital helps companies to multiply your sales, is aimed at entrepreneurs who want to grow their business through a website.

Good design + Clear message + Correct strategy = Rain of clients

Here you will find out what our value promise is and how we can deliver on it.

First, we want to increase the business's sales, and we help you get there with our services, in this case, web page design.

In this way, we know that the first step to a successful website is a clear message.

2. Value proposition

The value proposition is what the customer will gain by contracting services with your company or business. Formulating this proposition is simple, as long as the business objectives are clear. It is the value that you promise customers will gain by making a reservation, buying a product, acquiring a service, among others.

3.Testimonials

It's not about putting the longest testimonies. It's not about volume, but about clarity. Testimonials on a website serve to resolve any doubts that may arise before making a purchase or taking a specific action. To know which testimonials to use on a website, ask yourself the following:

What might stop my customers from clicking? What makes them hesitate to make a purchase?

Your customers may think that the service is too expensive, that it can take too long, or that it is not effective. To do this, choose testimonials that address these concerns. For example, if you think that your potential customers are concerned about the effectiveness of the product, you can add a testimonial like this to your website:

“Wow, I thought I would never get my hair back. But this shampoo surprised me, my hair is now completely repaired.” 

This eliminates any doubt that prevents customers from taking the action you want to achieve.

4. Talk about failure or risk

This is where the customer is shown the failure or risk they may face if they do not purchase their products or services. It is not about scaring, on the contrary, it is about showing concern, the cost of not doing business with the company. For example:

“How much does it cost your business to not have an adequate marketing strategy?”

These types of questions work with any service or product, you have to be measured and not exaggerate the risk or failure.

5. Talk about success

Now, it's time to talk about success. This is about telling the user what success they can have if they decide to work with you. This acts as a lifeline, as you first show them the risk and then the path to success.

Go ahead and clarify your website's message to increase sales. Your business deserves a website that generates leads every day.

Do you want a website that sells?

Call us! We know how to do it.