If you have been exploring this world of digital marketing, you may have heard terms like SEO or SEM.

And these two terms, They are tools that make it easier for a website to appear in the first results of the main search engines., like Google, when users search for something using keywords.

Now, on this occasion we want to talk about the SEM, or paid advertising, that is, those ads that appear in the Google search engine when you search for a certain topic, or that can also appear in its display network, associated pages and apps, and on YouTube itself.

Believe it or not, Google Ads can be used by everyone, from small businesses to large multinationals, you do not need large investments and you have total control over your campaigns.

You can visit our article about 9 tricks to avoid losing money on Google Ads If you want to know how to configure your campaigns in a more optimal way

If you are still skeptical about the usefulness of this tool, we want to introduce you 8 reasons to advertise on Google Ads:

1 Great customization of your campaigns

Advertising on Google ADS allows you to create your ads and segment them so that they only appear when you need them most.

You can target by gender, age, time, region, and language; this is especially good as you can much more easily reach your potential customers, those who are looking for what you sell.

Keep in mind that you can create Google ADS campaigns with different objectives, so Segmentation can help you meet your goals more efficiently.

For example, if you want to advertise products for women, you can segment the gender to only women, or if you are a restaurant and want to advertise during lunch hours, segmenting by time is your option.

2 No minimum investment required

When you create a Google ADS advertisement, You decide the daily and monthly budget to invest for the operation of your campaign, in this way anyone can carry out campaigns.

Remember that when you advertise on Google ADS You are charged for each click on your ad.That is, if your ad appears 10 times and they only clicked twice, you will only be charged for those two clicks.

Additionally, when you set up your campaign you can decide on a limit of appearances per day, this way you can be sure not to overspend.

3 Quick results

From the moment you publish, your ad will appear on Google when it is activated., which will offer you short-term benefits.

This is especially beneficial if you are running campaigns for new products, or if you want to attract traffic quickly.

You can use these ads while you execute your organic positioning strategy to make yourself known, and once your SEO strategy is effective, you can stop using Google ads.

4 Possibility of measuring results

Google ADS offers you all the data on how your campaign is working, With this data you will know what works, so you can continue using it, or what doesn't work, so you can make the necessary adjustments to your campaign.

It also offers you the possibility of integrating Google Analytics and get much more detailed information.

5 Editing your campaigns in real time

Another advantage of these campaigns is that You can make any changes you need, and they will be reflected immediately.

This is useful to optimize your campaigns and get better results.

6 You can test multiple versions for your campaigns

When you create a campaign, You can create multiple ads.

Why is this useful? Well, you can test different combinations of texts and landing pages, in order to see which one performs best.

Many experts recommend this for reference: Both ads will return their respective data, and it is your duty to analyze them to find out which one works best, so you can continue working with the one that performs best and optimize it so that it generates many more conversions.

7 Complement your SEO positioning strategies

A Google ADS campaign can be The ideal complement to your SEO positioning strategy.

When you run a Google ADS campaign, you can attract quality traffic and see how your keywords perform, so you can optimize them organically.

8 Can be used by everyone

It doesn't matter if you are an independent person, a small business, a medium-sized company or a large company, everyone can use Google ADS.

It's a matter of creating a Gmail account, and starting to run your campaigns, plus Google ADS offers the necessary documentation so you know how to create a campaign, so you won't be completely alone.

Creating a Google ADS campaign is a way to start attracting quality traffic, plus, it's an easy way to appear in the first results of Google while developing your SEO strategy.

If you still want someone to help you create a campaign, at Gulupa Digital we can help you, Let's get in touch!