Google Analytics 4 (GA4), the latest version of Google to understand the metrics of a website.

In this blog you will find information about Google Analytics 4 (GA4), its features and the difference with Universal Analytics (UA).

What is Google Analytics and what is it used for?

It is a tool that allows you to have all the analytics of a website. It collects data on everything that happens within the website: sessions, users, audience, visitor behavior, from which country they visit you, which pages do not generate a good conversion rate, the most visited pages, among others. All this in order to make statistical reports for the company.

At the moment, Google Analytics It has two versions: Universal Analytics (UA) and Google Analytics 4 (GA4). Let's learn a little more!

Universal Analytics (UA), available since 2012, is based on page and session views, which allows you to understand all the interactions that a single user carries out between devices. It even groups online and offline information about the company. And thanks to the simplicity of its reports, they can be interpreted by companies in order to improve conversions.

All of this has represented growth opportunities for companies. However, UA announced its end for July 1, 2023 and will give way to Google Analytics 4 (GA4).

This change is taking place because traffic to websites does not only come from web pages. Now, it also comes from apps and other applications. Therefore, in the new Analytics, measuring by events will be even more effective.

What is Google Analytics 4?

It is a free Google service, available since 2019, which allows Web+Apps properties, that is, analyzing the behavior of visitors within a website, applications and social networks, through customized reports that can be generated on the same platform.

What are the advantages of Google Analytics 4?

· App Integration: You can combine data from apps and websites.

· Reduced use of Cookies: Thanks to the use of machine learning, events or conversions made by the user will be recorded. In this way, the dependence on Cookie consent to track consumer behavior will be reduced.

· Comprehensive analysis: it is possible to analyze individual user behavior, linking sessions, devices and platforms.

· Events: Events provide specific measurements, such as: sessions, number of pages visited, bounce rate, city from which a user visits, browser, etc. Each interaction will be an independent event. You can group several events to have a personalized report. This way you can measure user engagement.

· More conversions: Previously, Google Analytics allowed you to set up 20 goals. Now, these goals are called conversions and you can set up to 30, based on events. (For this, it is essential to enable enhanced measurement).

· Reports: they are more graphic and easier to interpret, with widgets that will allow you to access the information.

· Audiences: you can create audience lists and link them to Google Ads accounts for more accurate segmentation. You can also create audiences based on events.

· Predictive metrics: what is the probability that a user will stop visiting or convert.

· Debugging tool: it will allow you to know the reason why a conversion is sometimes not measured

Why should I migrate to Google Analytics 4 (GA4)?

As we previously informed you, Universal Analytics (UA) will stop working as of July 1, 2023. You must carry out the data migration and export process as soon as possible, thus ensuring that your company retains the real information of the metrics obtained in Universal Analytics.

How can I migrate my website or online store to Google Analytics 4?

At Gulupa Digital we are experts in Digital Marketing and we know that it is essential to migrate the property from Universal Analytics (UA) to Google Analytics 4 (GA4), for that reason, our entire team is fully prepared to offer you the best service at a fair price.

Contact us WhatsApp line, get a quote for migrating your website/e-commerce to Google Analytics 4.

Don't waste time!