This time we will talk about artificial intelligence, its meaning, its history, the different types of AI, the technologies that exist and some tools applied to Marketing. Don't miss it!

The term artificial intelligence either AI In short, they refer to the articulation of technologies and algorithms, which aim to create computer tools capable of understanding human intelligence and learning from it through the collection of existing data.

A Brief History of Artificial Intelligence

Although the first approach occurred approximately 300 BC, when Aristotle created a syllogism based on rules, which when followed step by step yielded conclusions justified by hypotheses about the behavior of the human mind, there was still a long way to go.

In 1950, the British mathematician Alan Turing I develop the Turing test, published in the article Computing Marchiney and Intelligence, which allowed the intelligence of a machine to be tested; He was known as the father of AI.

It was not until 1956 during a conference that the term artificial intelligence It was publicly acknowledged that objectives were set there that were not achieved, which caused research to be almost non-existent for 15 years.

By the 1990s, the characteristics of a intelligent agent (technology capable of understanding and processing the environment, to offer correct responses). Until then, AI had great human peculiarities such as: learning, adaptation, reasoning and self-correction.

Between 2000 and 2007, the ALICE (Artificial Linguistic Internet Computer Entity) project designed different bots so that people could have a conversation with an artificial intelligence simulator, which in turn would respond efficiently. The most recent events date back to between 2010 and 2016, when different AI programs surpassed all kinds of expectations, beating the human brain, winning computer games, and managing to confuse AI responses with those of a person.

What types of AI exist?

We can classify two types of artificial intelligence:

According to your level of intelligence

Mainly based on information technology:

• Artificial Narrow Intelligence (ANI): It is developed solely to meet specific objectives, i.e. ANI It has reactive artificial intelligence that simulates human behavior.
  
  Some examples of ANI, could be: Alexa, Siri and email spam filters.

• Artificial General Intelligence (AGI): It is considered a machine with the ability to imitate human intelligence and has the capacity to perceive, understand, think, learn and respond as if it were a human being.
  AGI It is able to evaluate and understand the needs and emotions of humans; this is why it is known as a strong, versatile and profound machine.
  
  As an example we could consider IBM's Watson supercomputer or autonomous vehicles.

• Artificial Superintelligence (ASI): It is at the top of this classification. Although the intelligence of SO It is still developing, but it is believed that it may have the ability to think and reason on its own, perhaps exceeding human intellect.
  
  SO will have the ability to level and surpass the human brain.

According to Arend Hintze

He is a professor at the University of Michigan, dedicated to integrated biology and computer science. He classified artificial intelligence as follows:

• Reactive machines: are those that do not have memory, that is, they do not have the ability to learn; they only generate responses to certain stimuli that imitate characteristics of human beings.
  
  In the 1990s, a reactive machine named Deep Blue, created by IBM, defeated chess champion Garry Kasparov in a game of chess.

• Limited memory: Apart from responding to stimuli, these machines also have the ability to learn and relate any type of information, since it is based on interaction histories and saves all that content in databases.
  
  This artificial intelligence is currently used, we can find it in Chatbots or facial recognition systems.

• Theory of mind: although this classification is AI It is in the process of evolution, with a clear objective of ensuring that machines can know and understand the needs, beliefs and emotions of human beings.
  
  Although technology is making great strides, the scope of artificial intelligence is still being studied and understood more and more.

• Self-awareness: The future of artificial intelligence is to make it possible for it to be aware of its own existence and at the same time to be able to understand the human being in its entirety.
  
  While it is a more ambitious technological dream and one that scientists are working tirelessly towards, it is also a risky creation that requires extreme and special care..

With the evolution of the artificial intelligence Over time, processes have been automated in different areas, and marketing is no stranger to this technological change.

What artificial intelligence technologies are applicable to marketing?

Through algorithms, the Machine Learning makes it possible for computers to process data, learn from it, and make predictions about user behavior.

He Deep Learning, It is a type of machine learning, which aims to train machines to perform human-specific activities, such as image and voice recognition, for example.

On the other hand, the natural language processing (NPL), is the artificial intelligence which is responsible for the entire linguistic part between computers and human beings.

Finally, machines that have the ability to make decisions based on what they see, such as the light from an object, the environment it is in, and storing that information in databases, are part of artificial intelligence technology. computer vision.

Some examples of artificial intelligence applied in marketing and present in our daily lives could be:

1. Personalized recommendations made by Nextflit and Spotify.
2. Interaction with Apple's Siri or Amazon's Alexa, which allows them to recognize a human's voice and then perform some action.
   On the other hand, Alexa can handle other types of requests such as: request a car service from you or order food from you.
3. Google's facial recognition in photographs.
4. The advertising that people receive on social media and on Google is completely personalized and aligned with each person's tastes and preferences.
5. The exchange of messages that can be done with a Chatbot.
6. Personalization of products, through a website.

This and much more is part of artificial intelligence!

Gulupa Digital It is a marketing agency, where we bet on the application of information technology artificial intelligence in all projects, with the aim of achieving success for our clients.

We invite you to visit our website and learn about all our digital solutions, created with artificial intelligence technologies to maximize your business growth.

Contact us now!