The bounce rate or bounce rate As it is also commonly known, it is a metric that shows the number of visitors who come to a website, do not interact with it, and then leave without taking any action.

The bounce rate is calculated like this:

Divide the number of visitors who left your site without interacting by the total number of visits, then multiply the result by 100 to get your bounce rate.

For example, if a website receives 1,000 visitors and 120 people leave without interacting, the bounce rate would be 12%.

120/1000*100=12%

The bounce rate percentage can vary depending on the type of website and its objectives: let's see!

Landing page:

The goal is one landing, is that visitors perform a quick and punctual action, for example, subscribing or filling out a form, in this case, it is possible that a high bounce rate, due to little interaction with the site.  

News websites or blogs:

Typically, visitors come to read a specific article and then leave. In this case, a bounce rate high may be acceptable, as long as visitors stay on the page for a long time and read the content before leaving.

Virtual stores:

In this type of website, visitors are expected to browse and explore all the available products, thus achieving a bounce rate is low. On the other hand, if the time spent is very short, it can be deduced that visitors do not find what they are looking for or their experience is not satisfactory.

Informational websites:

A good time spent on these websites indicates that visitors are interested in the services offered, which translates into a minimum bounce rate. However, if they leave the website easily, it may be that the content or services are not sufficiently attractive.

Generally, a high bounce rate It is not desirable for websites as it can negatively impact the effectiveness of the website, in terms of conversions and time on site.

However, bounce rate alone does not provide accurate information about the reasons why visitors leave.

In such cases, it is essential to carry out a thorough analysis of the website from Google Analytics 4There you will find data about people's behavior on the web and you will know what actions to take to optimize it.

What is the relationship between bounce rate and SEO positioning?

It is important for you to keep in mind that, bounce rate It is one of the factors for the positioning of your website, why?:

• Search engines like Google aim to provide visitors with the most relevant and highest quality results for their searches. If a website has a high bounce rate, it may indicate that users aren't finding what they're looking for or that the page isn't meeting their expectations.
  
  Search engines consider this as a signal of low quality and relevance, which can negatively affect the site's SEO ranking.

• He relevant content and quality is essential for SEO positioning. If a visitor arrives at a website and quickly leaves without interacting with the content, search engines may consider that the site does not offer the information or solutions that the user needs.
  
  This can affect the site's ranking in search results, as search engines prioritize sites that provide valuable and relevant content to users.

• The loading speed of a website can also influence both the bounce rate and the SEO positioning.
  
  If a website takes too long to load, users are likely to leave quickly and the bounce rate will increase.

In conclusion

A significant bounce rate can indicate problems with user experience, content relevance, or loading speed and can negatively impact a website's SEO ranking.

Remember to work on optimizing your site to reduce bounce rate and improve SEO.

Finally, if your website has problems positioning itself or has a bad bounce rate, We recommend that you seek advice.

A digital marketing expert, specifically in SEO positioning, will be able to evaluate your website and provide you with guidance to achieve the best results.

In Gulupa DigitalWe have more than 7 years of experience and professionals who are up to the task of your company.Communicate with us and let's maximize the good results of your website!