<
IDEAS MADE REALITY
>
Doricolor, a leader in the sale of art and school products, faced the challenge of integrating its four main brands into a unified online store that would offer a smooth and harmonious shopping experience. Each brand – Doricolor, Parchesitos, SiPega and Indulit – had its own focus and target audience, and the goal was to create an e-commerce platform that respected the unique visual identity of each line, while providing the user with a fluid shopping experience in a single cart.
This challenge involved designing a site that, in addition to being intuitive and easy to navigate, offered a cohesive user experience, optimizing the purchasing process without losing the distinctive character of each brand.
We built a captivating digital universe where each brand shines with its own personality, respecting the style and essence of Doricolor, Parchesitos, SiPega and Indulit. The site presents differentiated spaces where each line has its unique visual aesthetic, guiding the user to immerse themselves in the world of each brand. From vibrant colors to personalized graphic elements, each section was designed to attract and connect with its specific audience.
The unified shopping cart is a jewel of functionality: no matter what products they choose, users can complete their purchase in one step, offering a shopping experience that is as convenient as it is unforgettable. This innovative and winning design allows customers to immerse themselves in Doricolor’s creativity with ease, guaranteeing a rich and satisfying experience with every click.
EN 
ES 