A BTL marketing agency in Colombia must be an expert in generating impact and achieving greater engagement with the target audience. In addition, they must offer creative, innovative and personalized solutions to drive your brand to success.

Whether you're looking to boost your brand visibility, increase consumer engagement, or drive awareness and preference, a BTL agency They have the knowledge, experience and creativity to achieve your marketing goals.

What is BTL marketing?

He BTL marketing, also known as below the line marketing, refers to communication and promotion strategies that focus on reaching the end consumer directly through unconventional means. BTL marketing uses more personalized channels and specific to interact with the target audience.

One of the most important features of the BTL marketing It is its versatility, as it allows companies to adapt to the needs and preferences of their target audience more effectively. In addition, these strategies are usually more profitable and efficient in terms of investment, as they allow for greater control and measurement of results.

Importance of BTL marketing in Colombia

In Colombia, the BTL marketing has acquired increasing importance in recent years, due to various factors that have transformed the panorama of marketing and advertising in the country.

Colombian consumers have become increasingly demanding and selective, which has forced companies to develop more personalized strategies and relevant.

In addition, the increased use of mobile devices and social networks has transformed the way Colombians relate to brands. The strategies of BTL marketing in Colombia allow companies to take advantage of these trends, creating memorable experiences and generating greater engagement with consumers.

BTL marketing statistics in Colombia

According to a study conducted by the Colombian Association of the Advertising Industry (ACIPU), the BTL marketing in Colombia represents around 40% of total investment in advertising and communication.

Another study by the Ipsos firm in Colombia shows that 74% of consumers better remember brands that they have experienced through BTL marketing, compared to those they have only seen in traditional media.

These data reflect the growing importance of BTL marketing in the country and the need for brands to adapt to new trends and preferences of Colombian consumers.

Benefits of BTL marketing for brands

He BTL marketing offers a series of key benefits for brands that decide to implement it as part of their communication and promotion strategy.

First of all, the BTL marketing allows brands to generate a greater emotional connection with consumers. Through personalized and relevant experiences, brands can create deeper and longer-lasting bonds with their customers. target audience, which translates into greater loyalty and loyalty.

In addition, the BTL marketing is an effective tool for driving brand awareness and recall. Point-of-sale activations, experiential events and guerrilla marketing campaigns can help brands stand out.

Another key benefit is its ability to generate engagement and consumer engagement. Through interactive and content strategies, brands can foster greater interaction and engagement with their audiences, resulting in increased visibility and positioning.

Finally, the BTL marketing It is often more cost-effective and efficient than traditional marketing strategies. By being more focused on the target audience and offering greater measurement capabilities, BTL campaigns allow brands to obtain a higher return on investment (ROI).

Effective BTL marketing strategies

To take full advantage of the benefits of BTL marketing in Colombia, It is important to develop effective and well-planned strategies. Some successful strategies in Colombia include:

Activations at points of sale:

These activations seek to surprise and connect with consumers at the moment of purchase, generating memorable experiences and strengthening the bond with the brand.

Experiential events:

The BTL events They allow brands to create immersive and personalized environments, where consumers can interact and experience the essence of the brand.

Guerrilla marketing:

The guerrilla marketing campaigns They are characterized by being surprising, creative and disruptive, which allows them to stand out in an environment saturated with advertising.

Influencer Marketing:

Working with relevant influencers for the target audience can help brands generate greater credibility, engagement and reach.

Content Marketing:

The creation of relevant content and value for consumers is a key strategy to generate interaction and brand positioning.

How to choose the best BTL agency for your brand

Choosing the best BTL agency for your brand can be a challenge, however, there are some key criteria you can take into account to make the best decision:

Experience and track record:

Look for an agency with solid experience in the development of BTL strategies, as well as a proven track record of success working with brands similar to yours.

Creativity and innovation:

The BTL agency must have the ability to generate creative and disruptive ideas that make your brand stand out in a highly competitive environment.

Market knowledge:

It is important for the agency to have a deep knowledge of the Colombian market, its trends and consumer preferences, in order to develop effective strategies.

Execution capacity:

The agency must have the resources, equipment and logistics necessary to carry out BTL activations and strategies effectively.

If you need an agency expert in creating advertising campaigns for your strategy BTL marketing in Colombia, contact Gulupa Digital.

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