EN 
ES Professional email marketing for your business
Boost your sales with effective and personalized email marketing campaigns.
Personalized email strategy //
Optimized email design //
Persuasive email marketing content //
Campaign automation //
Integration with CRM and advertising platforms //
Personalized email strategy //
Optimized email design //
Persuasive email marketing content //
Campaign automation //
Integration with CRM and advertising platforms //
Multiply your sales with impactful email marketing campaigns
He email marketing remains one of the most effective and direct channels for connecting with potential customers, nurturing relationships and building loyalty among those who have already purchased from you. At Gulupa Digital, we offer a comprehensive email marketing service, which includes everything from strategy and content creation to visual design and automation of your campaigns, ensuring that each email generates value and a real impact on your sales results.
By integrating the email marketing with our other services such as web design, virtual stores, Google Ads management and advertising in Meta AdsWe create campaigns that make the most of every point of contact with your users, thus expanding the reach and return on your investment.
What you will get with the email marketing service from Gulupa Digital
Customized strategy
We understand that every business is unique, so we work with you to design a strategy that aligns with your brand’s goals. From increasing sales to educating your audience about a new product, each email is designed to fulfill a function within your digital marketing plan.
Optimized email design
We make sure that every email looks flawless and is optimized for different devices and email clients. Using principles of UX/UI designWe create visually attractive pieces, aligned with your brand identity, and we work with templates that adapt to both sales campaigns and informational emails.
Persuasive and segmented content
Our editorial team creates targeted content that speaks directly to your audience segments. Whether your goal is to sell, educate or inspire, each message is clear, effective and maintains your brand tone.
Campaign automation
We automate email sequences so that your messages arrive at the right time. From welcome emails and follow-up emails to loyalty campaigns, each flow is programmed to respond to customer actions and stages in their lifecycle.
Leaders in
their industry
Many of our clients, leaders in their industries, have managed to improve their conversion, loyalty and sales through our strategies. email marketing. From increasing opens to generating direct traffic to your websites and online stores, the results speak for themselves.
With Gulupa Digital, every campaign is an opportunity to grow.
“We developed the Atlético Nacional website with Gulupa and it was a great job, which was also accompanied by excellent support from them.
I think it is a blessing to find such good partners and excellent professionals to co-create with. Thanks, team!”
“A great team of professionals! We always had clear, friendly communication and they are open to teamwork and co-creating with their clients. Very satisfied with the design of our e-commerce.”
“Excellent service and very satisfied with the results of the Tommyfixes website.”
“It is a company committed to its clients, concerned with providing the best possible service and taking into account the needs and desires of those who hire them. It creates an environment of complete co-creation and rapid response. Highly recommended!”
“Gulupa… spectacular care and excellent results in their developments. I highly recommend them.”
“Very good work, they meet established deadlines and are very willing to answer questions!”
“Personalized attention and guaranteed results with Gulupa Digital”
NOW I WANT TO
I'm in,
what's next?
Tell us about the goals of your email marketing campaign and your current resources (databases or platforms, for example)
We will write the texts and design the graphic content necessary to reach your clients' email inboxes and make them open the email.
Enjoy new customers and new sales with our email marketing strategy!
Learn more about the service email marketing
Here are some of the questions leaders like you have asked before hiring us.
What is email marketing and how can it help my business?
Email marketing is a direct communication strategy that allows companies to send relevant messages to their audience via email. It is not just about promoting products, but about maintaining continuous and personalized communication with current and potential customers. With a good email marketing strategy, your business can:
- Generate direct sales, encouraging the purchase of products or services.
- Strengthen your relationship with your customers, increasing loyalty.
- Educate and keep your audience informed about news, launches and exclusive offers.
- Increase traffic to your website or online store, improving your brand's visibility and engagement.
At Gulupa Digital, we develop email marketing campaigns aligned with your business objectives, with engaging content and automation that enhances the results of each message sent.
How does Gulupa Digital ensure that my emails do not end up in the spam folder?
It is our priority that every email we send reaches your customers' inbox. We use best sending practices, such as designing emails with clear content and no spam words (words that could trigger spam filters). In addition, we employ advanced technical configurations, such as authentication through SPF, DKIM and DMARC, which help verify that emails are safe and legitimate.
We also constantly review our contact list and remove inactive users to maintain your sending reputation and prevent mail servers from considering your messages as spam.
How long does it take to see results with email marketing?
Email marketing is a strategy with the potential for quick results, but it depends on the structure and objective of each campaign. While you may start seeing interactions from the first campaign, a good email marketing strategy is continuously optimized. Typically, within a period of 1 to 3 months, you can see improvements in open rates, clicks, and conversions. This includes content testing, list optimization, and adjustments to sending schedules.
At Gulupa Digital, we work to ensure that each email is optimized for specific results. However, we recommend viewing email marketing as a long-term communication and sales strategy that will strengthen your relationship with your customers and grow your business.
What types of emails does an email marketing strategy include?
At Gulupa Digital, we design a variety of emails depending on the objective of each business. Some of the most common types are:
- Welcome emails: the first contact with new subscribers, an ideal opportunity to make a good impression.
- Newsletters: regular deliveries with news, tips and valuable content.
- Promotions and special offers: They encourage direct sales and quick conversion.
- Automation Series: Scheduled emails that follow a logical sequence based on user behavior (e.g. abandoned cart or product recommendation emails).
- Loyalty: emails that reward and recognize customer loyalty, such as special discounts or birthdays.
Each type of email is strategically designed to keep customers engaged, encouraging their visits to your website and strengthening their relationship with the brand.
Can I segment my audience to send specific messages to each group?
Of course! Segmentation is key in any email marketing strategy. This allows you to send much more relevant messages to each group of your audience. At Gulupa Digital, we help you classify and segment your contacts according to criteria such as age, interests, location, purchasing behavior, and more.
By segmenting, you can personalize messages to specific audiences, increasing the open rate and effectiveness of each email. For example, you can send an exclusive promotion to frequent customers or special content to inactive users. Segmentation allows you to create a more personalized and effective experience for each customer.
What tools does Gulupa Digital use for email marketing?
At Gulupa Digital, we work with industry-leading tools such as Mailchimp, HubSpot, ActiveCampaign and others based on each client's needs and preferences. These platforms offer:
- Advanced automation: Workflows that make it easy to schedule and send emails at the right time.
- Segmentation and data analysis: the possibility of analyzing data in real time to adjust and improve each campaign.
- Personalization of emails: Each message can be personalized with specific subscriber data.
Our experience with these tools ensures that we can deliver a robust, measurable and easy-to-scale email marketing campaign.
How can I measure the success of my email marketing campaigns?
To measure the success of your campaigns, at Gulupa Digital we use KPIs (key performance indicators) such as:
- Opening rate: measures how many people open the email, a good indicator of the relevance of the subject.
- Click-through rate: measures the number of people who interact with the content of the email, essential for measuring effectiveness.
- Conversion: The number of subscribers who take the desired action, such as making a purchase or downloading content.
- Bounce rate: allows you to analyze how many emails did not reach their destination, important for cleaning the database.
Using these KPIs, we make continuous adjustments to design, content, and delivery timing to improve the results of your campaigns.
Is it necessary to have a contact list to start an email marketing campaign?
Yes, a contact list is essential to get started, and it is important that it is made up of people who have given their consent to receive your communications. At Gulupa Digital, we help you build and segment a quality database, using acquisition strategies such as subscription forms on your website, landing pages and downloadable content that encourage users to subscribe.
Having a well-segmented, permission-based database is key to making email marketing campaigns effective and compliant with data protection regulations.
How much does an email marketing strategy cost at Gulupa Digital?
The cost of an email marketing strategy depends on the reach, frequency of sending, level of automation and number of contacts. At Gulupa Digital, we offer customized plans that adapt to different needs and budgets.
A simple campaign to stay in touch with customers may have a lower initial cost, while advanced strategies with multiple automation streams require a larger investment. Our team can provide you with a quote tailored to your specific goals and ensure that your investment is profitable.
How do email marketing campaigns integrate with other digital marketing services?
Our email marketing service perfectly complements other digital strategies. At Gulupa Digital, we integrate email campaigns with:
- Google Ads and Meta Ads Management: creating specific audiences based on email interactions.
- Website design and virtual stores: optimizing subscriber conversions and linking them to strategic pages on your site.
- SEO: driving qualified traffic from emails to relevant content on your site to improve its visibility.
By working with these combined services, we achieve a synergistic impact, where each channel reinforces the effectiveness of the other and helps your business grow in an integrated and coherent way.