Google Webmaster Tools, as what we know today as Google Webmaster Tools was previously called, Google Search Console, is a Google tool used to monitor and optimize websites in search engine results.

SEO professionals or web administrators are responsible for linking Google Search Console with the site, to obtain important data from the web.

What are the benefits of linking Google Search Console to a website?

1. Get reports on website performance: most visited pages, website traffic, impressions, position in search results and clicks.
2. Learn about notifications about errors that pages cannot be found (404 errors), pages blocked by robots.txt, excluded pages or indexing issues. This will help you avoid traffic loss or Google penalties.
3. Identify the external links that point to your website and which are the most linked pages. This makes it possible to quality link building.
4. See the websites that link to you.
5. Through the sitemap optimize the visibility of the website, so that outdated content and unwanted links can be recognized and removed.
6. Recognize whether the website has usability issues (design and/or functionality) for mobile devices.
7. Security to access data and tools Google Search Console. A website ownership verification process is required.
8. Make new content created for the website visible by indexing the URL.

This is an indispensable tool to ensure that a website is correctly classified and recognized in search engines. Google Search Console, It has all the tools to successfully optimize a website.

In conclusion

The data that can be obtained from Search Console and its good interpretation make it possible to carry out the best positioning actions in favor of the website.

If you have questions about the management and administration of your website and Google Search Console, don't worry! Gulupa Digital We have experts in data collection and analysis and its subsequent execution.

Additionally, we have complementary services to achieve the positioning of your website.

Contact us now and we will take your website to the top of the search engine.