When it comes to making ads and advertising campaigns on the internet, Google Ads is the most used tool. We have talked to you about this tool on multiple occasions, and the benefits that can bring you by creating campaigns in it.

Now, one of the questions that most concern people when deciding to carry out a campaign that generates Google Ads sales How much should be invested?

Remember that in Google Ads campaigns have a cost per click, that is, when people enter your ad, Google will charge you for that click. The value of this click varies depending on the sector in which you operate, the volume of keywords you use, and how optimized your ad is.

It is a tool that offers you great results, but you must know how to configure it to avoid losses.

Below, we will explain some of the issues you should keep in mind when determining how much you should invest in Google Ads.

Define the objective of your campaign

“What do you want to achieve with a Google Ads campaign?” is the first question you should ask yourself, as this will determine how you set up and develop your campaign to get the best results.

Attracting traffic to your website is not the same as announcing a special discount. Depending on what you are looking for, you will need more or less investment to achieve the desired results.

Analyze the keywords you want to use

Before starting an advertising campaign on Google Ads, it is very important that you research the keywords you want to use.

Keywords are responsible for triggering your ads when people are searching for something on Google.

Keywords have a cost associated with their volume of use. The more generic the word, the higher its cost, since more people are using and searching for it, while more specific (or long tail) keywords have lower costs, and you will have more opportunities to reach your audience.

It is also important to keep in mind the sector in which you operate, since the keywords associated with them will have a different value; keywords from a sector as competitive as car dealerships will not have the same value as one that is not as competitive as vaporizers.

How to know the approximate cost per click of keywords?

You can use the “keyword planner” tool where it will show you all this information.

You just have to log into your Google Ads account and in the tools section, look for the planning section. In the second option, you will enter the “keyword planner.”

Here you will have two options: “Discover new keywords” where you can obtain keywords, according to your product or service, that can help you reach your target audience (ideal if you have not yet defined your keywords); and “Check search volume and forecasts” where you can find out the behavior of your keywords (if you have already chosen them).

When analyzing keywords (regardless of which of the two options you choose) keep in mind the data in the columns: the average number of searches, how much is the average cost per click, the value of being at the top and bottom and the level of competition for the word.

With this data (in addition to knowing whether the keywords you want to use are effective) you can estimate the budget you need for your campaign.

Factors that can influence the cost of the click

While the tool provides approximate costs per click, this price may vary depending on:

• The market in which you operate (as we explained above)
• The quality of your texts, how attractive they are, whether they are well written, without spelling mistakes and whether they respond to the client's needs.
• A good landing page, with a good design, that loads quickly, is intuitive and easy to navigate, and allows the person to quickly find what they are looking for.
• A consistent relationship between the ad and the landing page. For example, if your ad offers discounted shoes, the landing page should logically contain the discounted shoes.

If you take care of these aspects in your Google Ads campaigns, Google will assign you higher positions at lower costs, which will maximize your budget. You should always be analyzing the metrics of your campaigns, so you should give them a reasonable amount of time to know what works and what doesn't work in order to optimize your campaigns.

In conclusion, giving an exact figure on how much to invest in Google Ads, as this depends on an analysis of your company, the sector in which you operate and the search volume of the keywords, each case is unique and what works for one client will not work for another.

If you want to start a Google Ads campaign that helps you increase your income, at Gulupa Digital we are here to help you, we are official Google partners and experts in creating successful campaigns on Google Ads.