Do you know what a lead is? Or have you ever heard this term? Well, to make things simple, a lead is a person who, voluntarily and accepting our privacy policies, decides to leave us some basic data through our website (such as name, email or phone number), This shows that you are interested in our content., products or services.

When you have a database with these leads, you can start implementing a series of marketing strategies that will gradually nurture them until they become clients and consumers.

This process should be as permissive as possible, that is, it should be the person who decides to accept receiving the content that will be offered to them. This is why it is most discouraged to buy databases, for multiple reasons:

• These people may not be part of your target audience.
• It can be considered spam.
• They will not be interested in receiving your emails or content.
• This may lead to legal issues, as it is not known whether these people voluntarily agreed to their data being used.

There are many ways how generate leads effective, remember that the main objective of these strategies is convert those anonymous people into loyal customers of your company:

1. Subscription to content

You can offer your potential clients quality extra content that they can receive through a subscription, such as a newsletter, infographic, or complementary content to a blog; This content should not always be sales-focused.Informative content can enrich knowledge about our products or services so that people know what we offer.

These forms can be located in the sidebar of the articles page or on the home page, pop-ups are also a good way to display the content that you can purchase through subscription without the need to modify the page design.

2. Use of social networks

Social media is a great space to create brand loyalty. And, although in a good social media management You can make posts with Call To Actions (calls to action, in Spanish) or contests among your followers, Remember that good customer service is always important to make potential customers feel satisfied and feel important.

3. Offer benefits and promotions

People like discounts and promotions, so they are a good strategy to generate effective leads. You can implement discount coupons in exchange for people leaving their information to feed your database.

We recommend measuring the actions that generated these discounts, so you can analyze how well it worked, how many effective leads you generated, and how many of these leads ultimately became customers.

4. Advertising in Ads

If you want to create lead generation campaigns in tools like Google Ads, Facebook Ads, Twitter Ads, etc. it is recommended that you consult with a company to optimize the ads, since these strategies charge for the clicks made on your ad and the more optimized it is, the lower the cost per click will be.

We are experts in this type of strategiesIf you want to know more about our lead generation process or want a completely free consultation, you can do so Click here.

5. Actions outside the digital sphere

Not everything has to be digital to create leads, there is still a sector that likes slightly more traditional media, You must know your target audience very well, and if they would like to receive these contents through these means, some of these means are:

• Television, radio and press.
• Traditional mail.
• Events such as congresses, fairs and seminars.

Remember that once you have the leads, You have to work with them little by little to turn them into a client.This process should be gradual, allowing us to learn more about our lead and thus offer them content that best suits them and encourages them to make a purchase.

Always monitor your campaigns, try different ways of presenting the message and the design to measure which one offers the best results, it is a trial and error process, and we at Gulupa Digital We are ready to help you generate effective leads and they will become your clients.

Contact us without obligation if you want to know more about our lead generation service.