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Some time ago we talked about Google Analytics and why it is vitally important that you implement it if you have a website, virtual store or blog (if you want to read this article again, you can do so Click here).
This time, we want to teach you how to integrate Google Analytics into your website so that you can start obtaining and monitoring the most relevant data from your website and make the right decisions to improve it.
Get your Google Analytics ID and code
Step 1
The first step is to create your Google Analytics account. As it is a Google product, you just need to use your Gmail account (stop it if necessary) or create a new one.
Then go to the Google Analytics site and click on sign in to Google Analytics.
This will take us to another window where it explains the general idea of Google Analytics in 3 steps. At the end there is a box that says register, that is where we will click.
Step 2
Fill out the form with the requested information (since several sites can be registered to generate tracking codes), accept Google's terms and conditions and click on "Get tracking ID."
Once the process is finished, you will be taken to a window where you will be told (1) your tracking ID (2) the state and (3) the tracking code to insert on your website.
Adding the tracking code to your website
You can add this code manually or through a plugin, using one or the other depends on whether you have knowledge of HTML or code in general. We want to show you both ways so you can choose which one you want to use.
Inserting the code manually in WordPress
Step 1
Log in to your site's WordPress admin and go to the Appearance>Editor menu
Step 2
When you enter the window on the right side look for the file “Theme Header (header.php)”.
Inside the code look for the tag <head>, create a space within said tag and paste the tracking code that was provided to you previously, when finished click update and the code will continue working.
Inserting the code using a plugin in WordPress
If you don't know how to code, or you want to make the process easier, you can use a plugin to do the work for you. Keep in mind that the more plugins you have, the more likely they are to affect loading times or cause incompatibilities between them.
There are many plugins to insert the Google Analytics code, we will show you some and how they work.
Simple Google Analytics
With this plugin you just need to enter the tracking ID that Google Analytics gave you. You just need to download the plugin and then install it:
It will ask you where you want to place it, the Google Analytics ID, if you want to add a loading speed tracking code, the domain of your website, among others. When you fill out the form, click on “save changes” and that's it.
Google Analytics for WordPress by MonsterInsights
With this plugin you can add your tracking code quickly, you just need to download and install it on your website and then open it.
Click on the blue box that says “Authenticate with your Google account” this will ask for permission to use your account, you must accept. Then you must choose your website or the website you want to add the code to, check the option I am not a robot and click on the button “complete authentication”. Wait for the process to finish to be redirected to WordPress and finally you must click on save changes.
As you can see, it is really easy to integrate Google Analytics into your website, it is a great tool that will help you know how it is performing. your website in the world of the internet What are you waiting for? Start collecting data to improve your website day after day and achieve all your digital goals.
