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From Facebook Ads to Meta Ads: the evolution of the platform
For years we talked about Facebook Ads & Instagram Ads to refer to the ad platform that moved millions of businesses around the world. Today that name has changed and evolved to Meta Adswhich integrates Facebook, Instagram, Messenger and WhatsAppin the same ecosystem.
This change is not just in name: it means a more robust advertising system, where you can reach large audiences and, in addition, open direct conversations on WhatsApp with potential customers with a high possibility of purchase intent. In Gulupa Digital we know how to leverage these spaces so that your Meta Ads advertising budgets generate real interactions and sustainable sales.
From Facebook Ads to Meta Ads: the evolution of the platform
For years we talked about Facebook Ads & Instagram Ads to refer to the ad platform that moved millions of businesses around the world. Today that name has changed and evolved to Meta Adswhich integrates Facebook, Instagram, Messenger and WhatsAppin the same ecosystem.
This change is not just in name: it means a more robust advertising system, where you can reach large audiences and, in addition, open direct conversations on WhatsApp with potential customers with a high possibility of purchase intent. At Gulupa Digital we know how to take advantage of these spaces so that your Meta Ads advertising budgets generate real interactions and sustainable sales.
How Meta Ads advertising budgets work
In Meta Ads (formerly Facebook Ads) advertising you can allocate budgets in two ways:
- At the ad set level: you assign a fixed amount for each audience, this way they will not compete with each other and the delivery will be stable for all ad sets.
- At the campaign level (CBO, Campaign Budget Optimization): the platform automatically distributes the budget among the best-performing sets, so as to turn off the ones that do not give the best results, and then increase the budget for the ones that do give the best results.
Both modalities are useful, but require a clear strategy to get the most sales for your product or service.
Strategies to make the most of your budget of Meta Ads advertising
Define clear objectives
Do you want to generate interaction in networks, traffic to your website or conversations on WhatsApp? With Gulupa Digital we adapt your budget to the real objective of your business.
Create an advertising funnel
In Meta Ads you can guide the customer from discovery to conversion, and WhatsApp becomes a key channel to close the sale.
Performs A/B testing
Testing creative, messaging and ad formats is vital to finding what connects best. Our team performs constant A/B testing to invest only in what generates customers.
Segments with precision
One of the great strengths of Meta Ads is its targeting capabilities. The platform allows you to choose in detail to whom to show your ads, combining different layers of criteria:
- Demographic segmentation: filter by age, gender, geographic location, language, educational level or employment status.
- Segmentation by interests: reaches people based on what they like, their hobbies, favorite brands, pages they follow or topics they interact with.
- Behavioral segmentation: identifies users based on their online and offline activity, such as recent purchases, mobile device usage or travel habits.
- Segmentation by connections: reach people who already follow your page, friends of your followers or even exclude those who already interact with you to expand your reach.
- Personalized audiences: create audiences based on lists of customers, visitors to your website, people who interact with your ads, or users who chat with you in WhatsApp.
- Similar audiences (lookalike): find users with similar behaviors and characteristics to your current best customers.
The key is not to use everything, but to choose well.
Controls the frequency
Saturation, i.e. a content is shown many times on the same day to the same person, this affects the results.
Key metrics to evaluate your budget
Metrics you can't lose sight of in Meta Ads include:
- CTR (Click Through Rate)
- CPC (Cost per Click)
- CPA (Cost per Acquisition)
- ROAS (Return on advertising investment)
Use Meta Ads advertising as a strategic ally
Although many still call it Facebook Ads & Instagram AdsThe fact is that today we are talking about Meta AdsAn advertising ecosystem that unites Facebook, Instagram, Messenger and WhatsApp on a single platform. At Gulupa Digital we have been designing campaigns that convert and helping more than 300 clients to grow with Meta Ads for more than 8 years.
Looking for an agency to manage your social media advertising campaigns? Contact here and get free advice.
