These have been difficult times for everyone; due to the preventive isolation measures that have been taken throughout Colombia, in order to mitigate the infection of COVID-19, many entrepreneurs have had to close their businesses while waiting for all this to end.

Considering the current situation in Colombia and in order to find a solution so that people can start working and generating income, the National Government together with iNNpulsa Colombia, the Ministry of Commerce, Industry and Tourism and the High Council of Economic Affairs They designed the platform “I Stay in My Business”

But what is “I Stay in My Business”?

In the words of the president of iNNpulsa Colombia, Ignacio Gaitan

"It is a platform that will connect supply with demand, which will allow all merchants to see how their sector is performing, which is their constant concern."

This project is the beginning that the Colombian government has in mind, in order to ir gradually reactivating the country's economy, but at the same time, they seek to control the spread of COVID-19.

This platform is a Great opportunity for micro, small and medium-sized enterprises, which represent the 80% of the country's employment and 90% of the national productive sector, since it will allow them to have a new means of contact and communication with their market, and thus be able to continue offering their products.

"This platform also allows us to activate payment buttons, both for home deliveries and for permanent businesses, and, above all, it will allow us to provide news and hold permanent online events."

Where can I find the platform?

“I Stay in My Business” will be available starting next week through the website coronaviruscolombia.gov.co, will also be available independently by searching for the name.

It's time for digital transformation

Something that this period of preventive isolation is not teaching us is that The new direction that all companies must take is towards the digital world.

During this period, internet activity has increased exponentially, There are many more people who venture to buy online and receive their purchases at their doorstep.

Without a doubt, “I Stay in My Business"It is an innovative proposal and will be the first approach that many micro, small and medium-sized companies will have with the digital environment.

With this first approach, entrepreneurs can continue exploring other digital marketing alternatives that can enhance your sales strategies and taking advantage of the benefits that “I Stay in My Business” offers you.

Strategies such as advertising on Google Ads and Facebook Ads or a good one social media management, are options that will complement the platform in a great way, since they will allow you to have a Greater segmentation of your target audience, giving you a better chance of selling your products to people who are actually interested.

The digital world is full of opportunities and growth for your business and in Gulupa Digital we want to help you and be your allies in this moment of transition.

Our experts are ready to answer your questions and create the perfect digital strategy that will help you adapt to the digital world.

And remember, #StayHome and together we will get through this.