He video marketing is a digital tool that uses video to promote a company's products and services. This digital strategy works very well to connect users with the brand in a fast, close and emotional way.

It is important to keep in mind that video marketing must be aligned with an objective. It is not about making a video just for the sake of it, but rather it must be a strategy that generates user action.

Advantages of Video Marketing

If you are clear about the objective of the video within your strategy, you will do very well. It has been proven that the audiovisual content brings many advantages for sales and ROI (return on investment).

According to a Hubspot study, users who consume videos on social networks perform the following actions after viewing the audiovisual content:

• He 48% Share the content with family and friends
• He 42% interact with the video
• He 42% They buy a product from the brand
• He 39% follow the brand on social media
• He 30% become regular buyers

These data show that audiovisual content has a positive impact on consumer decisions, and also offers multiple possibilities for promoting products and establishing a connection with people.

He audiovisual format, helps to position the brand and attract users, because, by communicating content in a more visual way, it makes the user remember the brand more. In addition, it is one of the most prominent visual strategies in the social networks, as it informs, educates and entertains. The key is to offer unique and quality content.

Keeping in mind that the video marketing It is a trend and implementing it in the marketing strategy is vital and very positive, you may wonder which is the social network that consumes the most videos? According to HubSpot, the social network that generates the most interaction and video views is Facebook, followed by Youtube.

The websites, are not far behind, having videos on the website increases the possibility of positioning on the first pages of Google. “Users spend on average 88% more time on a website with video.” Because of this fact, you should consider the idea of adding audiovisual content to your website, since viewers can retain information easier in video than in text.

Trends in Video Marketing

Video is a strategy that is increasingly used to promote on digital platforms, so it is a fact that video is trending and applying it to marketing strategies is essential.

Video has changed the way we consume content on the Internet, as it provides information in a more dynamic, entertaining and clear way, so it is good to know the trends that will mark the turn in 2020.

Live streaming

The use of this resource generates a lot of closeness with users, as it gives the sensation of speaking face to face, in addition to increasing direct interaction, by being able to ask questions in real time. The social networks that most promote the use of this resource are: Facebook live, Instagram live and YouTube live.

Videocast

Making a radio programme on video creates closeness and shows what is behind the production of a programme.

E-learning video or tutorials

It is one of the most sought-after contents, it is a channel that under the concept of “do it yourself” the user is taught to do something specific, in this way valuable content is provided and the brand is shown in a more familiar way.

Video Vlogging

It is ideal for showing the brand in a more human way and helps users connect better. It is very useful for showing what the brand does, the work team, routines and values.

We already have clear the advantages that the video marketing brings to your business, that's why we bring you some tips when making your video for social media or website.

• Make videos that generate interactions, that invite the user to share your content.
• Create emotional videos.
• Each social network has its positioning strategies, so don't forget to do your things. SEO.
• Speak to the user, make them feel like the video is directed at them.
• Make sure that the audiovisual content engages the user immediately.
• Create videos that show the essence of your brand, your principles and values.

Do you want to make a video that impacts and generates sales for your brand? Gulupa DigitalWe help you create videos that get new customers.

Here we help you create videos that sell