Throughout this article, we will explore the different types of campaigns that exist, to carry out advertising on Google Ads and boost your company's results.

Ensuring a strong online presence has become a fundamental pillar for business success.

The strategies of advertising on Google Ads effective, play a crucial role in achieving this goal, and in Gulupa DigitalWe are true experts in campaign management advertising on Google Ads.

If you're looking to expand your online visibility and effectively attract new customers, you've come to the right place.

Learn about the types of advertising campaigns in Google Ads

Search campaigns

They are the most common form of advertising on Google Ads. These campaigns show your ads on the search results when users enter relevant keywords.

Key benefits of search campaigns include:

Direct relevance: Your ads are shown to users who are actively searching for what you offer.
Keyword Control: You can select specific keywords and adjust bids based on performance.
Immediate conversion opportunities: Users who search are more likely to become customers.

Display Campaigns

They allow your ads to appear on a variety of websites and apps that partner with Google. These ads can be visual banners, text ads, or even video ads.

Notable benefits of display campaigns include:

Increased brand visibility: Ads are displayed to a wide audience, increasing your brand awareness.
Detailed segmentation: You can target your ads to specific audiences based on their interests and behavior.
Creative formats: Display ads offer creative opportunities to highlight your products or services.

Video Campaigns

They give you the possibility to display ads on YouTube and on the Google Display Network. You can create engaging video ads that capture your audience's attention.

The essential benefits of video campaigns include:

Highly engaged audience: Users who watch videos tend to be more engaged, which increases the chances of interaction.
Narrative formats: You can tell compelling stories about your brand or products through videos.
Advanced segmentation: You can target your video ads to specific audiences based on their interests and behavior.

Shopping Campaigns

They are particularly suitable for online stores and present product images directly in the search results.

Key benefits of shopping campaigns include:

Visual display of products: Users can view product images and prices before clicking on the ad.
Detailed information: Shopping ads include details such as product title, price and store name.
High quality traffic: Users who click on shopping ads tend to have a higher purchase intent.

App campaigns

They are designed to promote mobile apps and appear on the Google Display Network, YouTube, Google Play, and elsewhere.

Key benefits of app campaigns include:

App Downloads: You can increase downloads and visibility of your app among mobile users.
Mobile segmentation: You can specifically target users who are using mobile devices.
Conversion options: You can measure and incentivize in-app actions, such as signups or purchases.

Discovery Campaigns

They are the latest addition to Google Ads options and focus on reaching users as they explore content in the Gmail inbox, the Google “Promotions” tab, the “Discover” tab on mobile devices, and the YouTube homepage.

Notable benefits of Discovery campaigns include:

Broad and attractive scope: Reach users across multiple platforms and contexts, when they are in a receptive state.
Visual and attractive ads: Discovery ads are visually appealing and can include compelling images, headlines and descriptions.
Detailed segmentation: You can refine your audience based on interests, behaviors, and demographics.

In conclusion

The advertising on Google Ads It is a powerful strategy to boost online visibility and attract new customers.

In Gulupa DigitalWe are committed to our clients' results. We take care of create advertising campaigns successful, we focus on generating an excellent return on your investment and our goal is to achieve your business objectives.

Don't wait any longer, let's boost your company's online presence!

 Get in contact Contact us today to talk about your business and find out which type of Google Ads advertising campaign best suits your company's needs.