What is Link building?

The term link building Translated into Spanish it means link building, These can be internal or external, however, the link building technique is focused solely on the external links.

Internal Links

They are links generated between pages belonging to the same website and domain.

External links

External links are also called backlinks either hyperlinks which are based on the quality and quantity of links from other websites that point directly to your website, in order to obtain more referred traffic.

Within the backlinks, you can find links that do not contribute to your website, how so? Don't worry! We will explain it to you:

NoFollow Links

They do not bring notoriety to your website, that is, they do not add points so that you can organically position your website. But don't worry! You can oppose Google associating you with that hyperlink, by means of an attribute (No Follow) of HTML tags, to avoid negative links or SPAM.

Here are some examples to help you identify when you should use the No Follow tag:

• Terms and conditions
• Privacy Policies
• Login or User Registration
• Payment links
• Links in comments made by a third party
• Duplicate content
• Download links
• Data policy
• Sponsored Links
• Affiliate Links

DoFollow Links

This is the term used to differentiate these links from NoFollow links; this attribute is set by default for all links. If you want Google to not take that backlink into account, you just have to mark it with the No Follow attribute.

Having the default attribute (Do Follow), indicates to search engines that it can crawl the content linked to the backlink; that hyperlink generates benefits for the linked website; this is usually called quality links.

It is very important for a strategy of link building have quality links from trusted and relevant websites to increase the value and visibility of your website in search engines.

Why is it important to do link building?

This marketing technique is part of a strategy of SEO positioning, and its purpose is to intensify the ranking of your website within search engines, to increase visibility and traffic to your website.

The generation of hyperlinks will help you gain relevance, domain authority in your niche market and will ultimately translate into better positions for your website within Google results, in this way you will gradually become a leader in your industry.

What techniques can I use for link building?

Although there are many techniques for link building, it is important that you keep in mind the effectiveness and transparency of those that you are going to apply to your Marketing strategy.

We recommend some of them:

• Guest Post: The idea is that as a guest author you can contribute valuable content to websites in your same market niche, which have relevance and domain authority, in order to link to your website and gain traffic naturally.
  This technique of Guest Post, is one of the ones that offers the most guarantees for achieving organic positioning of your website.
• Investigate broken links: You will have to be quite the spy! The purpose of this technique is to discover websites that have broken links within their content; your job will be to offer them the possibility of replacing them with quality information displayed on your website. We can rely on free SEO software such as Screaming Frog For SEO Spider, a tool used to perform audits on a website and that, among its many benefits, allows you to detect broken links (error 404): Another option is online tools such as Link Check, which allows you to check a website for broken and malicious links, you just need to enter the website URL and that's it! The tool takes care of discovering the errors.
• Building press releases: Research trending topics in your sector, create a press release that is relevant and interesting enough and send it to the media, so they can include it on their website and generate a backlink for you.
• Update content: Having multiple hyperlinks pointing to your website is wonderful! This is the opportunity to research, update and complement that existing information, which will allow you to generate more quality links to your website.

In conclusion

Implement the technique of link building in your strategy of digital marketing will bring great benefits to the organic positioning of your website in search engines.

The most important thing to keep in mind is that if your website is linked by another website, it is essential that you validate that the hyperlink is of quality and provides authority to your domain.

Finally, we tell you that in Gulupa Digital We are experts in implementing the best link building techniques within SEO positioning strategies.

Contact us!, It will be a pleasure to help you position your business.