When we talk about marketing strategies, we refer to the combination of activities designed to promote products and/or services and meet marketing objectives, according to each company's business model.

The marketing strategies, are designed to increase the presence and recognition of companies, and one of the most important aspects in this management is to have a good local presence.

What are the main marketing strategies?

Market segmentation:

It consists of dividing the market into small groups, with similar needs and characteristics, which your company can supply.

Brand positioning:

It's about placing your company in the minds of consumers, above the competition.

Content Marketing:

It is responsible for generating useful content to attract an audience, build trust and position your brand as a benchmark. Typically this content does not directly promote products or services.

Social Media Marketing:

It consists of promoting yourself, interacting with customers and generating brand recognition with attractive content and execution of advertising campaigns.

Relationship Marketing:

It focuses on establishing and maintaining strong, long-lasting relationships with customers through excellent customer service, loyalty programs, sending newsletters, and creating positive experiences to foster customer loyalty.

What is local presence?

It is about giving visibility to the products and services of a company, in the specific geographic location where it operates, in order to attract potential customers.

The marketing strategies most common and most effective in improving the local presence, are:

Google My Business Profile Optimization

Your profile must contain accurate, complete and up-to-date information about your business: address, phone number, opening hours and quality photographs.

Local SEO:

Within the keywords for which your website is positioned, it is important to include locations close to you. In addition, you should register your company in local directories and quality links to improve your positioning.

Reviews and testimonials:

Including comments from satisfied customers on your website will increase the trust of your new local customers.

Local content strategies:

Design valuable content that is specifically designed for local audiences, related to your business and your geographic area.

Community Involvement:

Get involved in events and activities near your location. This will allow you to form local connections and increase your visibility.

Promotions and special offers:

Offer special discounts and promotions for residents in your area. This will encourage local customers to visit your business and recommend it to others.

Social media and local advertising:

Create engaging and relevant content for your local audience, promote your products or services and use the targeted advertising to reach specific people in your geographic area.

A marketing strategy It must respond to a specific and punctual need, and it needs to be solid enough so that over time, the results are aligned with the marketing objectives initially set.

As a marketing agency, we know that it is important to stand out in an increasingly competitive market, which is why we have a wide portfolio of services, which allows us to ensure that we offer the best marketing strategies for your company.

We take care of understanding your business and based on that, we develop a personalized strategy in order to obtain effective and tangible results.

We have a history of more than 7 years in the market, creating marketing strategies and digital solutions for the best companies at national and international level. We invite you to discover our portfolio!

In Gulupa DigitalWe have the most determined professionals, ready to give their all for the excellent results of your company.

Communicate with us and we will design the best marketing strategy for your company.