Medellin is known as a city where its inhabitants are constantly looking to undertake. They are inventive people who do not hesitate to take on challenges.

However, many of the Paisa ventures fail because they do not make themselves known properly.

For this reason, it is crucial to have the support of a digital marketing agency.

A company without a website does not exist

Nowadays, The business that is not on the internet does not existBut it's not enough to be on the Internet: you also have to do it really well.

To make your business successful on the Internet, you have many tools. The first and most obvious is web design.

Everything enters through the eyes and, thanks to networks, 95% of online content is audiovisual.

Web design is not only about making your website “pretty” or aesthetically pleasing, but also about making it highly functional and giving the user what they came looking for.

We all use tools such as cell phones, tablets or SmartTVs on a daily basis. For this reason, the design of your website It must be responsive and work correctly on all.

For more information, you may be interested in our article: 5 Steps to Create a Professional Website that Gets Clients

Gaining visibility on the internet

Web design alone is not enough. Why have a website that no one is going to see?

To find potential customers, there is SEO (organic web positioning) and SEM (search engine advertising).

The first of them seeks to have your brand in the first results of search engines like Google.

It is a long and consistent job where it is necessary to focus on keywords. For example: if you sell items for gamers, when searching for "gamer keyboard" your brand must stand out.

SEM is based on paid advertising in search engines.

The great advantage of SEM is the valuable information it offers you. Since you can choose your target audience according to your product, you will have more potential customers.

Don't worry! You pay for these ads for each click made by a person in your target audience. Otherwise, this tool can be expensive and inefficient.

The importance of social media for businesses

Last but not least, there are social networks.

The vast majority of people use at least one Facebook or Instagram account.

Strategies for each social network vary depending on the profile of your business or the audience you are targeting. But all of these strategies have one thing in common: interactivity.

Your customers appreciate all the information they can get from you. Sometimes, it's what makes their purchasing decision depend on it.

A suitable one social media management complements web design to take your business to the next level.

Why should your company be on the Internet?

If your company is located in Medellín (or any big city), it is a priority to be online.

Why? It's simple: everyone searches on the Internet.

For example, if someone needs to buy an electronic cigarette, before going out to look for it, go to Google and type “where to buy electronic cigarettes in Medellín.”

No matter what your industry is, you need to have a solid online presence, which includes at least what we share with you in this article:

• Web design that is aesthetic and useful
• Web positioning (SEO)
• Search engine advertising (SEM)
• Social Media Management

And you, do you want to start showing your business on the Internet?

Our experts are ready to create a digital marketing strategy tailored to your business in Medellín.