EN 
ES SEO Audit by SEO experts
If you still can't get to the top position on Google, it's time to look for a new approach.
Understand how to get to the first page of Google //
Get a detailed SEO plan //
Position yourself as a reference in Google //
Multiply your organic traffic //
Improve the visibility of your website //
Understand how to get to the first page of Google //
Get a detailed SEO plan //
Position yourself as a reference in Google //
Multiply your organic traffic //
Improve the visibility of your website //
Are you having trouble raising your ranking? website on Google and you don't know why?
An SEO audit is the best way to identify why your website is not appearing in the top positions on Google. No matter what your target market is, Gulupa Digital can help you increase results with an SEO campaign specifically for your business.
It's time to start analyzing your website and get answers to create a strategy that helps maximize the visibility of your business on the Internet. Let's get in touch to work on your web project.
Why is it important to be well? positioned on Google?
More potential customers
Communicate fluently and effectively with teachers, parents and students.
Leadership
A good web positioning in search engines makes the company considered as an authority in its industry, which generates more confidence in visitors and potential customers.
Free Advertising
A well-positioned website can reduce paid advertising costs, as the company will not need to invest as much in ads to attract traffic to its website.
Excellent Reputation
Good SEO can also improve a company's online reputation, as search engines can display relevant and positive information about it.
Leaders in
their industry
If you like generate leads and sales opportunities With your website, you have come to the right place.
We take care of web page design in Medellín, so that your business grows as much as you dream.
With a website created by Gulupa Digital, you will have:
“We developed the Atlético Nacional website with Gulupa and it was a great job, which was also accompanied by excellent support from them.
I think it is a blessing to find such good partners and excellent professionals to co-create with. Thanks, team!”
“A great team of professionals! We always had clear, friendly communication and they are open to teamwork and co-creating with their clients. Very satisfied with the design of our e-commerce.”
“Excellent service and very satisfied with the results of the Tommyfixes website.”
“It is a company committed to its clients, concerned with providing the best possible service and taking into account the needs and desires of those who hire them. It creates an environment of complete co-creation and rapid response. Highly recommended!”
“Gulupa… spectacular care and excellent results in their developments. I highly recommend them.”
“Very good work, they meet established deadlines and are very willing to answer questions!”
“Personalized attention and guaranteed results with Gulupa Digital”
NOW I WANT TO
what's next?
Tell us about your current SEO strategy and business goals
We will perform an in-depth SEO audit of your website
Receive a personalized, step-by-step SEO plan to position your website.
We're passionate about great websites.
Bring your business to life with the perfect website!
Why does your website need an SEO Audit?
An SEO audit for your website begins with a general analysis of the site to assess technical and content aspects and determine what actions are needed to better optimize it.
Once the analysis is complete, you will know where you are failing and have recommendations to improve your website and increase your overall search engine ranking. We will help you understand and improve the errors in your SEO positioning strategy.
Are you ready to have a well-positioned website and grow your business?
What is an SEO audit?
A SEO audit It is a comprehensive analysis of a website to evaluate its performance in search engines, identify technical and content problems, and propose solutions to improve its organic positioning. The audit covers aspects such as loading speed, page structure, keyword usage, quality of internal and external links, and other factors that affect the Visibility on Google and other search engines.
Problem identification: An SEO audit helps uncover issues that may be limiting your site's performance, such as technical errors, duplicate content, or indexing issues. Correcting these issues is key to improving your site's performance. positioning and ensure a better user experience.
Performance improvement: SEO audits not only fix issues, but also optimize the site for better results. This includes recommendations on how to improve site speed, URL structure, and usage of keywords. keywords appropriate.
Constant update: Search engine algorithms are constantly changing, so it's important to perform regular SEO audits to keep your site up to date with best practices and remain competitive.
Gulupa Digital: In Gulupa DigitalWe perform comprehensive SEO audits that not only diagnose issues, but also provide you with a clear strategy to improve performance and increase your visibility in search engines.
What are the main aspects that an SEO audit evaluates?
A SEO audit complete evaluates various technical and content factors that affect the Google positioning and other search engines. These factors fall into three main areas:
Technical SEO: Elements such as loading speed, accessibility to search engine bots (crawling and indexing), website structure, and correct use of 301 redirects, robots.txt files, and XML sitemaps.
On-page SEO: This part of the audit analyzes the use of keywords in titles, meta descriptions, headings, and content. It also evaluates content quality, keyword density, and relevance to searches.
Off-page SEO: Here the following are evaluated: External links that point to your website. A backlink analysis can show whether your site has a good online reputation and authority, which directly affects its ranking.
User Experience (UX): User experience is also analyzed, including the loading speed, navigation, page structure, and mobile friendliness. Google takes into account how users interact with your site to determine your ranking. SEO positioning.
What is a technical SEO audit and why is it important?
A SEO technical audit is a thorough analysis of the technical elements of a website that affect its ability to be crawled and indexed by search engines. A proper audit identifies issues that may be affecting your site's performance in the future. search results, allowing you to take steps to optimize it.
Crawling and indexing: The audit checks whether search engines can track and index all important pages on your site. If there are errors in your robots.txt file or XML sitemap, search engines may not index your content correctly.
Site speed: The loading speed It is a crucial factor for the Technical SEOA technical audit measures the performance of the site in terms of speed, detecting elements that slow it down, such as large images, excessive JavaScript or poorly optimized CSS files.
Content duplication issues: He duplicate content can harm your rankings, as search engines won't know which version of the page to display. A technical audit identifies duplication issues and suggests implementing canonical or other solutions.
Internal link structure: Internal links allow search engines to navigate your site more efficiently. A technical audit reviews whether internal links are optimized to improve the flow of content. SEO authority between the pages.
In Gulupa DigitalWe perform comprehensive technical SEO audits to detect and correct issues that could be affecting your site's search engine performance.
How often should I perform an SEO audit on my website?
He SEO SEO auditing is an ongoing process that requires regular adjustments and improvements to maintain and improve your search engine rankings. The ideal frequency for performing an SEO audit can vary depending on the type of site and industry, but there are some general guidelines you should follow.
Quarterly audit: In most cases, it is recommended to perform a Complete SEO audit every three months. This ensures that the website remains optimized and can react quickly to changes in search engine algorithms.
Audits after major updates: If Google launches a Major update to its algorithm, it is crucial to perform an audit to ensure that your site complies with the new requirements.
Changes to the site: If you make significant changes to your website, such as a migration, redesign, or restructuring, it is advisable to do an SEO audit to ensure that no errors occur that affect traffic and performance. positioning.
Audits in Gulupa Digital: In Gulupa DigitalWe recommend a preventative approach, performing regular audits to ensure your site is always optimized and ready for search engine changes.
What common mistakes does an SEO audit identify?
An SEO audit can identify several common mistakes that negatively affect a website's performance in search engines. Correcting these errors is essential to improving the organic positioning and the user experience.
Indexing issues: One of the most common mistakes is that important pages are not being indexed correctly by search engines, meaning they will not appear in search results. This can be due to problems with the robots.txt file or the lack of a XML sitemap.
Duplicate content: The presence of duplicate content within your website can confuse search engines and dilute the value of your pages, negatively affecting your rankings.
Slow charging speed: A website that takes too long to load has a higher bounce rate, which tells Google that users aren't having a good experience. SEO audits often reveal unoptimized images, heavy scripts, or a low-quality server that slows down the site.
Incorrect use of keywords: The lack of optimization of the keywords or overuse of them can affect SEO performance. SEO audits help identify opportunities for improvement in the content strategy and keyword optimization.
What is the difference between a technical SEO audit and a content SEO audit?
A SEO audit can be divided into two main categories: technical and content. Both are essential to ensure the success of the site in terms of search engine positioning.
Technical SEO Audit: It focuses on aspects such as site speed, internal link structure, image optimization, site accessibility for search bots, implementation of SSL, and the proper use of labels such as meta robots and canonicalsIts purpose is to ensure that the site functions correctly from a technical point of view and that search engines can crawl and index the content without problems.
SEO content audit: Analyzes the quality of the content on the website. This includes the relevance of the keywords, the originality of the content, the structure of the headings, the density of the keywords and the formatting of the content for easy reading. The goal is to make the content relevant, useful and responsive to the search intentions of users.
Complementarity: A complete SEO audit should include both aspects, as having a technically sound site is not enough if the content is not optimized and vice versa. Both parts work together to achieve the best Google positioning.
Gulupa Digital: In Gulupa DigitalWe offer technical and content SEO audits to ensure that every aspect of your site is optimized to maximize its search engine performance.
How do I know if my site needs an SEO audit?
Knowing if your site needs a SEO audit is key to improving your search engine performance. There are certain signs that indicate it is time to conduct a thorough audit:
Drop in organic traffic:If you've noticed a significant drop in traffic for no apparent reason, there are likely optimization issues or changes to Google's algorithms that you're not handling correctly.
Technical errors: Problems like pages not loading, broken links, or difficult navigation for users may be affecting your positioningAn SEO audit detects these technical problems and corrects them.
More visible competition: If your competitors are appearing above you in search results, despite having a similar product or service, an audit will help you discover where you are failing and how you can improve.
Site Updates: If you've made a redesign or major changes to your site structure, it's a good idea to do an SEO audit to make sure those changes didn't negatively impact your search engine rankings.
In Gulupa DigitalWe recommend doing an SEO audit if any of these factors affect your website. This ensures that any issues are detected and fixed before they seriously impact your traffic and sales.
How long does it take to see results after an SEO audit?
The time it takes to see results after a SEO audit It may vary depending on several factors, but generally the following points should be taken into account:
Implementation of recommendations: The time it takes to implement changes identified in the audit is a key factor. Technical changes such as improving site speed or fixing broken links can have a quick impact, while content optimizations or adjustments to internal link structure may take longer to produce tangible results.
Indexing time: Once changes have been implemented, search engines like Google need time to crawl and reindex the affected pages. This can take from a few weeks to a couple of months, depending on the size of the site and how often search engines crawl it.
Competence: If you are in a very competitive niche, it may take longer to climb the rankings. In these cases, it is important to maintain a consistent SEO strategy and not expect immediate results.
Gradual results: Generally, the first signs of improvement in terms of traffic and positioning are seen after 2 to 3 months. However, to see a full impact, it can take up to six months or more, depending on the industry and competition.
In Gulupa DigitalWe not only perform the audit, but we also guide you through the implementation process and monitor the results over time to ensure your SEO goals are met.
How does Gulupa Digital prioritize the issues found during an SEO audit?
One of the main concerns of our clients is how to prioritize solutions after a Complete SEO audit. In Gulupa Digital, we have a structured approach to ensure that the most important changes are addressed first:
Impact on SEO performance: The problems that have the greatest impact on the positioning and organic traffic are dealt with first. This includes serious errors such as non-indexed pages, 404 errors, issues with the robots.txt file, and slow charging speed.
Ease of implementation: We also consider which issues can be resolved quickly. Sometimes, making small adjustments, such as fixing internal links or optimizing titles and meta descriptions, can have a significant impact in a short amount of time.
Technical issues vs. content issues: We prioritize the problems technicians that prevent search engines from crawling the site properly. We then work on optimizing the content to improve the relevance and use of keywords.
Long-term strategy: Finally, we establish a long-term strategy to address the most time-consuming issues, such as creating new content, optimizing external links (backlinks), or implementing Local SEO if required.
This approach ensures that optimization efforts are effective and aligned with business growth objectives.