For brands, creating and managing social networks, It allows them to acquire new potential customers and retain existing ones., offering them valuable content that encourages them in their process of acquiring the product, and they become loyal customers of the brand.

Just as mistakes can be made when creating virtual stores either websites, mistakes can also be made when manage the social networks.

We are human and we can make mistakes, but by knowing them we can create improvement strategies to offer a better experience to our followers.

With this in mind, below we will show you the 8 most common mistakes when managing social media.

1. Not defining objectives for social networks

Many people think that all you need to do is create a profile, post on social media and that's it, everything will come by itself and you will be successful on social media.

Like everything in the world of marketing, It is necessary to plan a social media strategy, where we define what we want to achieve with social networks, and the different tools that will help us achieve this goal.

You should always set goals SMART, that is, specific, achievable and realistic objectives, in a given period of time and that can be measured to know if we meet the goal or not.

For example, Get 100 followers on Instagram in 3 months. It is a SMART goal since:

• It is specific: get 100 followers on instagram
• It can be measured: I can measure the number of followers day by day, for example, and at the end know if I got it or not.
• It can be achieved: In the established period it is possible to achieve that amount, with a good content and advertising strategy.
• It is realistic: It's a realistic goal, it's not a huge amount like 10,000, but it's not too few either.
• It has a time: A deadline was set for the development of the objective: 3 months

2. Not planning a content strategy for social media

It's not about publishing for publishing's sake, It requires creating, designing and publishing quality content, that contributes something to your target audience and helps you meet the objectives you defined for your social networks.

If we are not able to offer valuable content to our followers, they will unfollow us and have a negative perception of our brand, which can be difficult to change.

When people enter social networks, they mainly want to have fun, but they also want to learn something new, see products, look for offers and many other activities.

Study your target audience, analyze what they like, what they need, and what they would like to see on social media, and based on those discoveries, design content that responds to the needs you discovered.

At this stage of content planning, Keep in mind that each social network works differently., in this way you create content for each social network based on how it works. Remember, what works on one social network may not work on another.

3. Be on all social networks

One of the most common mistakes companies make is creating profiles on all the social networks that exist today.

It is thought that being on all social networks attracts a greater number of people, but the harsh reality is that It doesn't work that way.

Each social network works differently, and was created for a specific purpose.. By creating a profile on each social network, you need to invest resources to keep each one updated, and if your target audience is not present on that social network, you will be losing that investment.

Before you create a profile on a social network, Find out if your target audience is present on that social network, if you find out that they are and are active most of the time, create a profile on said social network and start designing your content strategy, which is attractive, fun, interesting and keeps them hooked on your profile.

Last tip, if your target audience is not on a certain social network, don't create it and better focus on the ones where your target audience is.

4. Pay for followers

With the unhealthy obsession of having millions and millions of followers, many companies decide to buy followers, but this practice only leads to losses.

When you buy followers, the only thing you get is fake followers (the well-known bots), who only make numbers, but do not interact with your content. What's the point of having 5,000 followers if your posts only get 2 likes?

The only thing you achieve when you buy followers is to lose money and the reputation of the brand. The best thing is to apply good communication and content strategies for social networks, in this way, you can get organic followers who really appreciate your work. In this case, quality is always better than quantity.

5. Posting with spelling mistakes

Spelling is one of the factors that should be taken care of the most when it comes to manage social networks.

It is human to err, but we can also improve, so, When you write something, always check it. to find out if it has no spelling mistakes, is well written and the main message you want to convey is understood.

Even before you publish the post, give it a final check to make sure everything is in perfect condition. A simple spelling mistake can damage a brand's image.

If you are one of those who publishes via cell phone, Be very careful with the auto-corrector, does not always offer the best results and could cause you some embarrassment.

6. Excessive use of hashtags

Hashtags are an excellent tool to organize your content on social networks and to help you give reach and visibility to your posts, but in this topic the rule of “less is more”.

In the content planning phase, Think carefully about the hashtags you are going to use, You can create new hashtags that fit your brand, and you can also use more general hashtags that are in line with what you offer as a brand. Finally, never forget the hashtags of the location where you move.

Each social network allows a limited number of hashtags. that you can use per publication, it is not about using everything that they allow you, use the most appropriate ones and those that can work for you.

#Es #very #boring #read #pure #hastags #have #all #el #post #do #not #it #believe #? Always keep in mind that less is more.

7. Sharing a lot of content in a very short time

One of the issues that most concerns when managing social networks is When I'm going to post, what time of day and how many times I'm going to post.

When I am going to publish and at what time I am going to do it, can be answered thanks to the previous research of your target audience, it is in this research where you discover some social media usage habitsWith this information you can set a publication schedule.

You can also Review your social media metrics, which will give you the hottest or most active days and hours of your users, and publish in those spaces to achieve the widest possible reach. This is not a static thing, you must constantly check to see if there are variations in days and hours to adapt.

As for posting frequency, there are unwritten rules about how often you should post. It can't be too much because it's overwhelming for your target audience, but it can't be too little because they'll find your profile boring.

It is generally said that must be published at least once a day and at least twice a week, to have a constant presence on social networks.

Try not to publish twice on the same day to avoid cannibalism of publications, that is, that the last published post steals all the attention from the first published one; it is recommended allow at least one day to pass between the publication of each post.

Because Twitter works so quickly, it is recommended to tweet between 10 and 20 times a day.

8. Not measuring the results of publications

Metrics give us insight into how the content is performing that we create for social networks, and they also allow us to see if we are meeting the objectives that we have previously established.

Always sees metrics as an opportunity for improvement and discovery of new possibilities, what new things can we bring, what adjustments can we make and can we continue using and improving it to obtain better results. Never neglect your metrics, do a weekly follow-up at least to make the relevant adjustments.

Social media is a great support tool For digital marketing strategies, good planning and monitoring are required to obtain good results.

If you need help with the management of your social networks, at Gulupa Digital we can help you, We are experts in managing social networks and we will help you bring quality content to your target audience that will help you improve your brand presence.