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Without a doubt, the king of social networks. Since its creation until today, Facebook has constantly grown its number of active users, placing it as the social network used by everyone, with 2.32 billion active users per month during 2019.
Facebook allows its users to create a space where they can share images, texts and videos, it also allows them to create interest groups, where people with similar interests can interact and share about the topic they are passionate about.
Live broadcasts have allowed people to show their daily lives in a new way, and they are very useful for showing their families the important events they are doing for those who couldn't attend. Companies have seen the potential of live broadcasts, and they use them as a tool to better build loyalty with their target audience.
YouTube
The video titan, YouTube, is positioned as the second most used social network, with 1.9 billion active users per month during 2019.
Its success is due to the ability to view videos on almost any topic: tutorials, reviews, music, series, movies, debates, among many other topics. On the other hand, YouTube allows users to upload videos and generate income with enough views.
This last function is what has driven the formation of “YouTubers”, or people who publish videos and make a living from them, being the main reason why more and more people consume and visit the website.
In the last year, Instagram, the photography social network, has managed to climb positions and acquire new users, reaching 300 million active users per month during 2019.
Since its creation in 2017, Instagram was designed as a space where people could share photos: walks, food, meetings, special moments, every image was welcome.
With the purchase of this social network by Facebook, major updates have been made that have increased its popularity, such as videos, stories, direct messaging and live broadcasts, giving its users the possibility of interacting in more ways.
TikTok
A new social network dedicated to short videos, TikTok has been making a strong impact and gaining users, reaching a total of 500 million monthly active users this year.
TikTok is a social network that allows its users to create short videos, usually music and lip sync videos, and with the help of filters, entertaining videos are created that can captivate people.
It is a social network that is widely used by young people between the ages of 14 and 25, and the countries where it is most frequently used are in Asian countries and the United States, although there is an increase in users in Latin American countries.
Twitter is quite popular when it comes to commenting and expressing opinions, with an average of 330 million active users per month in 2019.
Twitter primarily serves to share opinions in messages or “tweets” with a certain character limit, but it has also allowed users to share images and videos, and to like and even retweet the message.
Thanks to its latest updates, such as the increase in characters per tweet, it has helped it to increase its users, giving them greater freedom to share more complete messages. It is a social network that is still relevant, but it cannot compete with the 3 social networks above.
A social network dedicated to job searches and business connections, LinkedIn has 303 million monthly active users in 2019.
It is a social network that has lost users this year, but is still active among an audience interested in looking for work.
Its latest updates have given it a simpler and easier-to-use design, but it still fails to gain as many users as other social networks.
Snapchat
Snapchat is a social network dedicated to sharing videos that disappear over time. Its main attraction is the filters that allow you to create funny videos that people enjoy.
For 2019, Snapchat has a total of 301 million monthly active users.
This is another social network that is widely used by young people, who like to share their daily lives in a more fun way. Celebrities have found in this social network a space to share with their fans, sharing short videos and with the assurance that these videos will be deleted over time.
Other social networks
There are other social networks that show a high level of active users: networks such as Weibo, WeChat, QQ, QZone are widely known and used in the Asian continent, especially in China.
This is due to the blocking of social networks such as Facebook, Twitter and WhatsApp in these countries, so social networks that work in a similar way were developed, so that people can stay connected.
Now you know which social networks are the most used during 2019, and it may be that by 2020 the numbers will change and new social networks will emerge. For companies, knowing these social networks allows them to have an overview to know where the target audience may be, and in this way create a communication channel with said social network, and in this way new traffic will reach their website (and that this can generate new clients).
Speaking of social networks, on Gulupa Digital We are experts in managing social networks and we can help you generate quality content that your users will love. If you are interested in this and other services, contact us through our website, by clicking Click here.
