Google Ads It is a great tool for advertising on the Internet, and very easy to access, it doesn't matter if you are an independent person, or a large multinational, everyone can use Google Ads.

We have previously spoken on the reasons to advertise on Google Ads, and also, we have provided you Tricks to avoid losing money on Google Ads;.

On this occasion we want to talk about the different types of campaigns that you can carry out in this Tool, this way you will have an idea of what they are, how they work and which one may be the right one when you decide to create a campaign.

Search Network Only Campaigns

This is the most common type of campaign and the one we are all used to seeing.

When you perform a search on Google, it gives you a list of websites that can answer your search.

Search campaign ads appear at the top and bottom of each search page and are triggered by keywords you assign to them.

You only have to pay each time someone clicks on your ad, and your ad's position will depend on how much you're willing to pay per click and how well optimized your ad is.

A good selection of keywords can help you reduce costs and position yourself better.

There are keywords that are more competitive than others, which is why it is recommended to use tools that study keywords, to give you an idea of how competitive the word you want to use may be.

The advantage of this type of campaign is that they are quite customizable and we can reach the client we are interested in more precisely, we can choose who the ad appears to, on which devices it appears, and the results it generates are short-term.

Display Network Only Campaigns

These types of campaigns are displayed on Google's partner network, such as YouTube, Gmail, blogs, news sites, etc.

Unlike the search network, where ads are triggered based on keywords you select and that the user uses in their search, in the display network we are the ones who have to find potential customers.

This is done by pre-segmenting our target audience, making our ads appear on the different sites associated with Google.

As we said previously, these ads are shown to users through a segmentation that we carry out. There are 4 types of segmentation which are:

1. Contextual: Here we will select some keywords for our ads, and these will appear on websites that include those keywords.
2. Locations: Here we can select the websites or apps on which we want to appear.
3. Topics: Here we will appear on websites that deal with topics that we work on in our campaign, for example, if we deal with marketing topics, with this segmentation we will appear on websites that deal with marketing topics.
4. Interests: Here we can appear on any website, but the ads will be shown to users with interest in the topic we select. This interest tag is assigned to us by Google itself based on our searches and the sites we frequently visit.

The display network is a great tool to promote yourself, since you can appear in many places.

It is a type of campaign that is very useful for creating branding and starting to make yourself known.

One of its main and most attractive functions is the possibility of carrying out re-marketing campaigns, so you can have a second chance to attract that potential customer who is interested in your product or service but did not complete the purchase.

Search Network Campaigns with Display Targeting

This type of campaign is a hybrid between the two we mentioned above, allowing your search network ads to be displayed both in search results and on sites allied to the Google display network.

It works in the same way as a search network campaign: you must assign a budget, choose keywords and matches, create the ad and set bids if you wish.

The advantage of this type of campaign is that they offer great visibility, since you appear on both the search and display networks.

Google Shopping Campaigns

These types of campaigns are perfect for sales, as they show product sheets with images, names, prices, the store that sells them, and additional information, which makes it easier for users looking for a particular product to be convinced and increases their chances of conversion.

To access this type of campaign, you must first register in Google Merchant Center, then link it to your Google Ads account and finally add your product information, such as image, prices, name, URL, image URL, product description, etc.

You should keep in mind that this type of campaign works in certain countries and in others it is in beta phase. If you want to know if you can apply these campaigns in your country or if it is in beta phase, visit the website Google Ads to know the list of countries.

These campaigns are highly visual and capture the attention of users. They are also a tool that is completely sales-oriented and have a much higher CTR and conversion rate than other campaigns.

Video campaigns

As the name suggests, this type of campaign uses videos for advertising.

These videos are primarily shown on YouTube, but can also appear on the display network that has these types of formats.

There are currently 3 types of formats for videos:

1. Advertisements in-stream: These are ads that are shown in videos, before, during or after the video; you have the option to skip 5 seconds later.
2. Discovery Video Announcement: These ads appear only on YouTube and reach people in the places where they discover content.
3. Bumper advertising: This new type of 6-second, non-skippable video must be highly impressive and clearly communicate the idea for the video to be effective.

Among the benefits is that it is a type of low-cost campaign that offers great results. They are ideal for selling products, for branding or expectation campaigns. In addition, since it is an entertaining format, there is a greater possibility of engagement and conversion.

App campaigns

These campaigns are ideal for promoting applications. These ads can appear on the search network, display network, and YouTube network, and their cost is determined by each download made by a user.

These campaigns are good for positioning your app in the stores.

Unlike other campaigns, Google designs them, using the texts, images and information from the application as a basis to create the ads that are displayed in various formats and networks.

To use these campaigns you must provide the language in which the ads should be displayed, where in the world the ads will be displayed, texts and information, and a budget.

As you can see, there are many campaigns that can be run on Google Ads and each one offers different conversion opportunities.

If you are still confused about which campaign can work for you, at Gulupa Digital we are here to help you.

As Google Partners, we are certified to carry out successful campaigns on Google AdsIf you want to acquire our services you can Contact us through our website.