Threads on Instagram is Meta's response to its biggest competitor, Twitter.

As is well known, the large company Meta has been evolving and creating functions similar to those of its competitors and taking advantage of their weak points to achieve growth and maintain its users.

Within these functionalities, we have seen the creation of stories (derived from Snapchat), Reels (direct response to TikTok) and calls within the different social applications that the company has been acquiring.

Now, since Elon Musk bought Twitter in 2022, and thanks to a series of decisions that have affected the functionality of the social network, Meta decided to create Threads on Instagram as a direct response to users who want to interact in a space similar to that of Twitter.

In this blog we will tell you about Threads on Instagram, how it works, how it differs from Twitter and how you can sign up for it. 

What is Threads on Instagram?

Many experts have named it the Twitter killer, as Meta relied on many features and aspects of Twitter to create this new social network.

In Meta's words, and as described in the app store:

“Threads is the space where communities come together in various debates, from the topics that interest you to those that will be trending in the future.”

Threads on Instagram allows you to share opinions through text messages (maximum 500 characters), which people can interact with and respond to directly, thus creating a discussion thread.

It also allows the posting of images, videos and links, allowing users to express their thoughts more freely.

In addition to this, during its launch phase, and being directly linked to Instagram, you can keep the list of people you follow and thus start conversations with them.

How is Threads on Instagram different from Twitter?

At first glance, and thanks to the shared images, we can see that the navigation interface is very similar to the one we can find on Twitter. The way publication works is the same, it even has the options to reply and share.

For the moment, the most notable difference between these two social networks is the fact that Threads does not yet offer the possibility of direct messaging (DM), but they assure that they will add new features as the social network grows and the community asks for them.

How can you sign up for Threads on Instagram?

Meta announced that the launch of this social network is on July 5, 2023 and will be enabled for 100 countries in an initial phase. The application is available in the iOS App Store and the Android Play Store. 

For the moment, the application will not be launched in the European Union, as more details are awaited. Digital Markets Act, which seeks to limit the way technology companies share data and ensure the protection of users' information and privacy

Also, if you search for “Threads” in the Instagram explore section, you will see a blue ticket icon, which when tapped will show the image of a ticket so you can download the App and create your profile.

The only requirement so far for creating a Threads profile is that you have an active Instagram profile, as Threads will use your Instagram profile photo and username to set up your new profile.

It is also expected that in the future it will be possible to create an independent Threads account without needing to have an existing Instagram account.

In conclusion

Threads on Instagram promises to be a great alternative for those users who are unhappy with the administrative decisions that Elon Musk has been making in the management of Twitter.

We must give this new social network some time, adapt to the new forms of interaction and implement them within our strategies. digital marketing.