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Tips for a good responsive design

Picture of Escrito por Gulupa Digital

Written by Gulupa Digital

Digital Marketing Agency in Colombia

A mobile-friendly website is key to running a successful business, and we have a number of responsive design tips to help you achieve this goal.

Responsive design has long ceased to be a mere whim. It is now an indispensable requirement that a website must have. website either virtual store, if you want to be seen by your potential customers.

Even Google itself (one of the most used search engines in the world) has confirmed that it indexes websites with responsive design in better positions and penalizes those that do not have it.

You may be wondering: How can I make my website responsive? And we are here to help.

Keep reading this blog and learn our tips for good responsive design, which you can take into account when implementing on your website.

Think about the importance of your website content

To start with these tips for a good responsive design, it is very important that you organize the content that is displayed on your website.

Information from a website is not consumed in the same way on a desktop computer as on a tablet or cell phone.

The different measurements of these devices give us a pattern of how users consume the content of a website when browsing on these devices.

With this in mind, you organize the information you want to display on your website and then adapt it as you adapt the website to different sizes.

As an extra detail to this tip, if in a view, a certain element hinders navigation, it is better to hide it or eliminate it from said view.

Keep in mind the different screen sizes

With the wide variety of devices on the market today, it is very difficult to have a standard size to which one can adapt the display of a website.

One of the tips for a good responsive design that we can give you is to use Media Queries when programming for a specific screen.

Media Queries present a series of size indications in the CSS style sheets that tell the web how the web should be displayed, based on the size of the screen on which the website is viewed.

By establishing a series of Media Queries we can ensure that our website or virtual store can be viewed and navigated optimally regardless of the device used to access it.

Make the text legible

This section is about optimizing the text on your website so that users who access it via cell phone can read the content without having to force the view or enlarge the screen.

To achieve this, it is recommended that the size of the descriptive texts be at least 16 px, a standard size that allows easy reading of the content.

In addition, it is recommended to use sans-serif fonts, such as Open Sans, since its simple design makes it easier to read. Avoid using handwritten or highly decorated fonts for descriptive texts.

Think about the usability of touch screens

On tablets and cell phones, content is accessible by tapping on the devices' touch screens.

The tips for a good responsive design that we can give you for this point are:

  • Avoid using effects like hover or mouse tracking, as they are difficult to activate on touch screens.
  • Locate the buttons correctly, so that they are easily accessible and of an appropriate size so that they can be used without any major complications.
  • Create indicators that explain to the user what actions they can perform.

Tips for good responsive design that you can integrate

Image quality is important

Another tip for a good responsive design that we can give you is to take care of the quality of the images.

You should use high-quality images, but at the same time not too heavy. To do this, you can use online compressors or digital editing programs that allow you to optimize the images.

It is recommended to use JPG images for photographs or backgrounds and PNG images for icons, logos or elements that require a transparent background.

Take care of loading times

Loading speed is a super important issue in this digital world. If a website doesn't load, or is not navigable, within 3 seconds or less, we will automatically lose a potential customer.

To improve loading times we recommend:

  • Do not use very heavy images.
  • Delete resources that are not being used.
  • Avoid overuse of JavaScript
  • Hire a good hosting provider.
  • If you want to use videos, it is best to bring them with code from other sources such as YouTube.

In conclusion

If you want to increase your sales online, it is very important that your website can be visited from different devices.

These tips for good responsive design are the basis on which you can start preparing your website.

And if you need the help of experts in responsive web design, we can help you.

We have over 6 years of experience designing responsive websites for clients from all sectors, we have the knowledge in UX/UI and we can help you have a functional website.

Are you interested? We invite you to contact us at our WhatsApp here.

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