EN 
ES Production audiovisual in Medellin
Make your products or services stand out!
Video editing in Colombia //
Pre-production, production and post-production //
Experience //
Field and studio recording //
Content for social networks //
Video editing in Colombia //
Pre-production, production and post-production //
Experience //
Field and studio recording //
Content for social networks //
Services of audiovisual production in Medellin
In Gulupa DigitalWe are experts in audiovisual production in MedellinWe specialize in transforming ideas into unique audiovisual pieces that capture attention and communicate each brand's message with clarity and emotion. From planning to post-production, we offer a comprehensive service that reflects Gulupa Digital's high quality standards in every shot.
We focus on creating content that connects and strengthens your brand identity, aligning with your business objectives. We ensure that each audiovisual production complements digital marketing strategies, virtual store design, websites and other digital services, boosting the visibility and reach of your business.
Let's boost your brand with
professional videos
Want to be memorable? Professional videos allow you to tell your story and create a unique experience for your customers.
Professional videos are a very powerful tool to make your brand memorable and to tell your story in a more effective way. Through the production of a professional video, you will have the opportunity to create a unique experience for your customers, allowing them to connect with you in a deeper and more lasting way. In addition, professional videos allow you to show the values and personality of your brand in a clearer and more attractive way, which can help you differentiate yourself from the competition.
If you want to be memorable and create an authentic connection with your customers, professional video production is an essential tool in your marketing strategy.
Custom WordPress development makes all the difference.
Custom WordPress development makes all the difference.
Services of audiovisual production in Medellin
Customized strategies
Each video is designed to meet the specific goals of your campaign.
Optimization for digital channels
We know how to make audiovisual content work on social networks, websites and advertising platforms.
Specialized technical team
Lorem ipsum dolor sit amet consectetur. Id euismod adipiscing sem nec eros augue eget hatred. Sit adipiscing gravida risus aliquet.
How do we boost your campaigns with audiovisual production?
Video is a powerful tool to convey the value of your brand in a way that images and text can't match. Gulupa DigitalWe enhance your digital marketing campaigns through audiovisual production, helping you achieve the following benefits:
- Greater audience engagement and retention: Users retain up to 95% of the message in video format.
- SEO reinforcement: Google prioritizes multimedia content in search results, improving the visibility of your website.
- Greater impact on social networks: Videos get up to 135% more organic reach on social media than static images.
- Increase in conversions: Including a video on your landing page can increase conversions by up to 80%.
“We developed the Atlético Nacional website with Gulupa and it was a great job, which was also accompanied by excellent support from them.
I think it is a blessing to find such good partners and excellent professionals to co-create with. Thanks, team!”
“A great team of professionals! We always had clear, friendly communication and they are open to teamwork and co-creating with their clients. Very satisfied with the design of our e-commerce.”
“Excellent service and very satisfied with the results of the Tommyfixes website.”
“It is a company committed to its clients, concerned with providing the best possible service and taking into account the needs and desires of those who hire them. It creates an environment of complete co-creation and rapid response. Highly recommended!”
“Gulupa… spectacular care and excellent results in their developments. I highly recommend them.”
“Very good work, they meet established deadlines and are very willing to answer questions!”
“Personalized attention and guaranteed results with Gulupa Digital”
NOW I WANT TO
I'm in,
what's next?
Our methodology is based on a well-structured and collaborative process, designed to ensure that each audiovisual project faithfully reflects your brand vision and meets the highest quality standards. From the initial call to the final delivery, each step is essential to build a product that not only stands out, but also aligns with your business objectives.
It all starts with a 15 minute discovery callIn this first conversation, we are interested in hearing your ideas, concerns and expectations. Our goal is to understand the details of your project, the audience you want to reach and the objectives you seek to achieve.
This call is crucial to start a collaboration based on trust, and it is the first step to define if the audiovisual production we have in mind is right for you.
After the initial call, we put together a detailed brief which documents all the key aspects of the project: message, tone, style and specific objectives. We organize a working meeting where we define together the bases of the visual narrative, the main message and any technical or creative preferences you have.
This phase ensures that everyone involved shares a clear vision of the project and gives us the basis for establishing an effective production plan.
At this stage, we work on the strategic project planning. This includes:
- Location selection: We look for the spaces that best fit the aesthetics and needs of the video.
- Script and storyboard development: We create a detailed script and visualize the final product using storyboards that will serve as a guide during recording.
- Coordination of technical and human resources: We ensure that we have the right technical equipment, from high-quality cameras to professional lighting, in addition to selecting and coordinating the human team necessary for each aspect of production.
This pre-production process is key to ensuring that the day of shooting runs smoothly and without any setbacks.
When the time came for recording, we carried out the shooting with high-tech equipment and under the direction of specialized professionals. We ensure that each shot complies with the defined parameters and we make the most of the lighting, sound and framing resources to capture the material in its highest quality.
During filming, we pay special attention to the details that will make the difference in the final product, such as the continuity of the shots, the direction of the talents and the use of advanced techniques, such as aerial shots with drones.
The post-production stage is where We bring the project to life. In this phase, we carry out:
- Professional edition: We organize the shots to tell the story effectively.
- Color grading and color correction: We adjusted the color to improve the visual appearance and maintain consistency between shots.
- Sound design: We optimize and mix the sound to ensure a professional listening experience.
- Integration of graphics and animations (motion graphics): We add animated graphics where necessary to enrich the visual content.
Before the final delivery, we share a preliminary draft to receive your feedback and make adjustments if necessary, ensuring that the final video meets your expectations.
When the product is finalized and approved, we deliver the video in the required formats so you can use it on different platforms, whether on social networks, websites, Google Ads or Meta Ads campaigns, or in your online store.
Additionally, we provide support for its correct implementation on your website, in coordination with our WordPress support team, to ensure that the video maintains its visual and performance quality.
Finally, we offer post-monitoring to analyze the impact of the video and make optimization recommendations.
This companion approach helps video remain effective as it adapts to new campaigns and evolutions in your digital marketing strategy.
Learn more about the Audiovisual Production in Medellin
Here are some of the questions leaders like you have asked before hiring us.
What is Gulupa Digital's current availability for new projects?
At Gulupa Digital, we handle a constant flow of projects, so our availability is often limited due to the high demand for our audiovisual production and digital marketing services. We try to carefully select each project to ensure that we have the capacity and resources necessary to meet the highest quality standards. This approach allows us to dedicate the time and attention that each client deserves, guaranteeing a job well done.
If in any case we are unable to accept a project due to our availability, we are committed to recommending reliable options within the sector. We have a network of colleagues and companies with high quality standards, in whom we fully trust. This careful selection of the projects we take on reflects our commitment to prioritising excellence and customer satisfaction in every job.
Throughout our project evaluation process, we seek to thoroughly understand your needs and expectations. If our team decides to take on your project, we guarantee close collaboration, a smooth production process, and constant communication to achieve the results you are looking for. We work to make the process clear and efficient from the first contact to the final delivery of the product.
What kind of videos does Gulupa Digital make?
Gulupa Digital offers a wide range of services in audiovisual production, with a specific focus on the development of corporate videos, commercials, tutorials, videos for social networks, interviews, among others. We adapt to the unique needs of each client, allowing us to produce content that truly reflects your brand identity and meets the objectives you want to achieve. This flexibility in video types is key to serving diverse sectors, from e-commerce to professional services.
Each video we create aims not only to capture attention, but also to convey a clear and strategic message. We ensure that the audiovisual content is aligned with the client's overall marketing strategy, optimizing the video to achieve the greatest impact on the right platforms. To do this, we work closely on planning, choosing the visual style and the narrative.
In addition, at Gulupa Digital we offer advice throughout the entire creative process, from conceptualization to final production. This includes support in scriptwriting, graphic design, and optimization of formats for social media and digital campaigns. With this comprehensive approach, we can ensure that video becomes a powerful communication tool that brings lasting value to your brand.
What is the video production process at Gulupa Digital?
At Gulupa Digital we follow a structured and well-defined audiovisual production process that includes everything from the initial call to the delivery of the final video. The first stage is the discovery meeting, where we learn about the company's needs and objectives, and determine how a video can contribute to business growth. This initial meeting allows us to capture the client's vision and align ourselves with their expectations before moving on to the scripting phase.
The pre-production phase is crucial to ensure that the project moves forward without a hitch. At this stage, we develop the script, establish the storyboard, and coordinate logistical details such as locations, actors, and necessary technical equipment. We also take care of obtaining the appropriate filming permits, allowing for an efficient and smooth shoot. During the production itself, we work with high-quality equipment and a professional crew to capture the best shots possible.
Finally, in post-production we take care of editing the video, adjusting colors, integrating graphics and improving audio to deliver a polished final product ready to impress. At this stage, the client has the opportunity to review the material and request minor adjustments. We ensure that each video tells an engaging story and is optimized for distribution on digital and social platforms, ensuring it aligns with the client’s marketing goals.
How long does it take to produce a video?
The time required to produce a video at Gulupa Digital depends on the complexity and scope of the project, as well as the specific requirements of the client. On average, the creation of a standard corporate video can take between 2-4 weeks, although some more ambitious projects can be extended if they require multiple locations, special effects or a more elaborate post-production process. The key is to carry out thorough planning from the beginning, which allows us to optimize each phase.
Pre-production, which includes script writing and filming logistics, typically takes between one and two weeks. This phase is critical to ensure that the filming process is efficient and that all necessary resources, such as locations, equipment and permits, are in place. Filming can then take place over one or several days, depending on the number of scenes and locations involved in the project.
Finally, post-production typically takes one to two weeks. In this phase, our team takes care of editing, colorization, and audio enhancement, as well as adding graphics and other visual effects as required. Throughout the entire process, we maintain constant communication with the client to ensure that deadlines and expectations are met, so that we can deliver a video that meets Gulupa Digital’s quality standards.
How much does it cost to produce a video on Gulupa Digital?
The cost of producing a video at Gulupa Digital varies depending on multiple factors, such as length, number of locations, need for actors or voice talents, and editing complexity. Each project is unique, so we prefer to provide a customized quote based on the client's specific requirements. This approach allows us to adjust the budget to the exact needs of each company, ensuring that the investment is aligned with business objectives.
We also take into account the level of customization and quality that each project requires. If the video requires advanced elements such as motion graphics, animations, or even special effects, this can impact the final cost. However, we work with the client to find the best solution within their budget, optimizing each resource and offering alternatives to maximize the impact without increasing costs unnecessarily.
At Gulupa Digital we understand that investment in a video must translate into a tangible return, whether in the form of increased visibility, conversions or brand positioning. Therefore, we focus on producing high-quality content that has a significant impact on the target audience. By choosing to work with us, clients do not just get a video, but a powerful and effective marketing tool for their campaigns.
Can I review the video before final delivery?
Yes, at Gulupa Digital we foster a collaborative relationship with our clients, and video review before final delivery is a key part of our process. Once we have completed the first draft of the video, we share it with the client so they can review it in its entirety and offer feedback. This step is essential to ensure that every detail meets the client’s expectations and vision.
During this review phase, the client has the opportunity to request adjustments to aspects such as editing, pacing, music, or graphics. This level of involvement allows the client to feel in control of the final product, and assures us that we are moving in the right direction. Our priority is always to deliver a video that exceeds expectations and is perfectly aligned with the brand identity.
For us, video quality and customer satisfaction are paramount. We know that every company has specific needs and goals, so we work as a team to ensure that the result is a video that faithfully reflects the essence of your brand. Once the review is complete, we make the necessary adjustments and prepare the video for delivery in the desired format, ensuring that it is ready to be shared on any platform.
What is the role of the client in the video production process?
The client plays a fundamental role in every phase of the production process. From the beginning, we value the client's input to fully understand their goals, vision, and any aesthetic or thematic preferences they wish to reflect in the video. Close collaboration with the client allows us to create content aligned with their brand and target audience, increasing the effectiveness of video as a marketing tool.
During pre-production, the client is involved in reviewing and approving the script and storyboard, ensuring that we are on the right track before moving on to the recording phase. In the production stage, clients are invited to be present at the recordings, if they wish, so that they can watch the scenes unfold and give feedback in real time. This participation is optional, but many clients value this opportunity to feel more involved in the project.
Finally, in post-production, the client reviews the first draft of the video and has the opportunity to request adjustments to achieve the ideal final product. We maintain constant communication and encourage our clients to share their feedback throughout the entire process. This collaborative approach ensures that the final result accurately reflects the client’s vision and goals, and ensures a smooth and satisfying production experience.
How does Gulupa Digital ensure the quality of each project?
Quality is the cornerstone of our work at Gulupa Digital. From planning to post-production, we implement strict quality controls at every stage of the project. Our team uses state-of-the-art equipment and advanced recording and editing techniques to ensure high-level audiovisual production. We have a team of highly trained professionals, including art directors, editors and digital marketing experts, who oversee every detail of the project.
To ensure that our videos meet the most demanding quality standards, we conduct regular reviews at every stage. During pre-production, we focus on a solid script and detailed logistics to avoid errors in the shooting phase. During filming, our team follows strict protocols to ensure sharp, well-lit and visually appealing shots. In post-production, we apply advanced editing and colorization techniques, integrating visual and graphic effects that enrich the content and reinforce the message.
Finally, we involve the client in the product review to receive their feedback before final delivery. This detailed and structured approach is what allows us to deliver products of consistent quality, ensuring customer satisfaction and the fulfillment of their marketing objectives. In each project, we seek not only to meet, but to exceed the expectations of those who trust us.
What platforms does Gulupa Digital recommend for video distribution?
The choice of distribution platform is an essential part of the video marketing strategy and depends on the client's objectives and the audience they wish to reach. In general, to maximize the reach and impact of content, we recommend popular platforms such as YouTube and Facebook, ideal for videos that seek to generate visibility and drive traffic to the brand's website. These platforms offer advanced targeting tools that allow you to reach specific audiences and measure the performance of each video.
If the goal is to reach a more professional audience, LinkedIn can be a great option, especially for corporate or educational videos that highlight the company's achievements and values. Instagram and TikTok are optimal platforms for visually striking and short content, ideal for capturing the attention of a young audience and generating engagement. Depending on the strategy, the client may also consider the option of integrating the video into their website, as this helps improve the user experience and contributes to SEO.
At Gulupa Digital we offer personalized advice so that each video is optimized and distributed on the most appropriate platforms according to the client's objectives. In addition, if the client works with other services such as Google Ads or Meta Ads, we can collaborate to create integrated campaigns that maximize the impact of each piece of content. This strategic approach ensures that the video reaches the right people, at the right time, and with the most effective message.
Is it possible to make changes to the video after it is delivered?
Yes, at Gulupa Digital we understand that sometimes last-minute adjustments can arise, so we offer the possibility of making modifications after the initial delivery of the video. Once the first draft is delivered, the client has the opportunity to review and request changes to specific aspects, such as cuts, graphics or color adjustments. These modifications are included in the post-production process, as long as they remain within the previously agreed limits.
Should the client wish to make additional changes after the final delivery of the video, we are also willing to provide support. These requests are often considered outside the scope of the original project and, depending on the complexity, may incur additional cost. Our goal is to ensure that the client is fully satisfied with the final product, so we strive to be flexible and accessible to meet any last-minute needs.
Importantly, collaboration and ongoing communication throughout the production process minimizes the need for subsequent changes. Throughout the creation of the video, we are in constant contact with the client to ensure that each step reflects their expectations. This collaborative working approach allows us to deliver a video that meets the agreed specifications, minimizing the need for additional revisions.