When we talk about Digital Marketing, we are talking about the effective implementation of strategies on the Internet with the aim of improving the marketing of a brand, product and/or service.

Digital marketing (or online marketing) is a very broad concept, as it encompasses all those advertising or commercial actions and strategies that are executed in the media and channels of the Internet: websites, blogs, social networks, video platforms, forums and more.

The concept of digital marketing was born in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell, among others). Social Media Marketing, also called Social Media Marketing, is part of Digital Marketing, although it is a concept that emerged several years later.

The importance of digital marketing

• Statistics: By implementing a digital marketing strategy, we can measure statistics and effectiveness much more easily than if we did so with traditional marketing.
• Personalization: Digital marketing has all the tools you need to be creative, innovative and carry out completely personalized strategies, not only from the visual aspect, but also from the interaction with the target audience.
• Brand Visibility: Most of us have heard the cliché phrase: “If a company is not on the Internet, it does not exist.” Well, it has been proven that most people search on the Internet before purchasing a product and/or service in the physical or digital world.
• Customer acquisition and loyalty: Digital marketing allows us to attract and capture potential customers, as well as retain current customers.
• Increase in sales: Digital marketing allows us to significantly increase sales, since most companies' potential customers are in the digital world.
• Create community: Digital marketing, and especially social media marketing, allows us to create a community that interacts with the brand, creating an emotional connection between the customer and the company.
• Channel with great reach: Digital marketing uses the Internet and social networks as a channel, achieving a great impact on the reach and positioning of brands.
• Experiment: Digital marketing also allows us to test tactics and adjust strategies in real time to optimize the desired results.
• Low cost: Digital marketing strategies are lower cost than most traditional marketing strategies, making them the best option for small and medium-sized businesses.

3 main online marketing strategies

• Website

He website It is the fundamental tool of digital marketing, since it is the place where the company offers and sells its products and/or services. If we want to be successful on the Internet, it is of utmost importance that the website is very professional, this way you will be able to generate trust, credibility and sympathy, in this way they will feel encouraged to buy from you.

The website must be easy to navigate and have elements that facilitate the conversion of visitors, that is, that the objective of the website is met.

• Positioning (SEO)

Search engine optimization, also known as SEO, aims to ensure that when someone searches for a product or service on Google or another search engine, the website appears in the first search results. SEO is one of the digital marketing strategies that drives the most traffic to websites.

This strategy is really very effective, we all know that nowadays, we live accelerating all processes, so being in the first search results will make you one of the most relevant options for your target audience.

• Social networks

It is necessary for companies to have a significant presence on social networks, whether on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, among others.

 But why is this so important? The answer is simple: the main objective is not to sell products and services, but to create a community that connects the emotion between the customer and the brand.

In fact, the goal of social media for all brands is to turn strangers into friends, friends into customers, and customers into brand evangelists.

Finally, it is important to mention that online marketing provides us with a wide range of tools, from those that can be carried out with small actions and at no cost, to complex strategies with high costs.

It all depends on your goals, brand, services and products. Remember that the image, content and consistency with which you present yourself to your target audience is what defines your success in the world of digital marketing.