He positioning Search engine optimization or search engine optimization is the process carried out to improve the visibility of a website in the organic results of different search engines.

Although there are multiple factors on which a search engine bases its ranking, it could be said that there are two basic factors: authority and relevance.

The authority: It is about the popularity of a website. We explain, the more popular it is, the more valuable the information it contains. This is the main factor for a search engine to take into account the useful content of the website for the Internet user.

The relevance: is the relationship that a website has with a search. This is not simply that a page contains excessive amounts of the same search term (although this was initially the case).

What you should know is that a search engine is based on hundreds of on-site factors (content, speed, codes, structure, among others) that are decisive in carrying out a good SEO process.

SEO can be divided into two groups

On-site

On-site SEO is all about relevance. Making sure that the website is optimized so that the search engine understands the main thing. Included in On-site SEO is keyword optimization, loading time, user experience, code optimization, and URL formatting.

Off-site

Off-site SEO is the part of SEO work that focuses on factors outside the website we are working on. The most important factors in this case are the number and quality of links, as well as interactions on social networks, brand participation and of course performance in search results.

So why is SEO so important?

This will help you achieve visibility for your website more quickly and effectively with your target audience, and will also facilitate the processes of recognition, relevance and decoding of content for search engines.

Keep in mind that the higher your website ranks in the SERP (Search Engine Results Pages), the more visitors will come to your page from those search engines.

Example:

When a user types the keyword into Google “Digital Marketing Services in Medellin”, The search engine presents you, in hierarchical order, the websites that talk about the Digital Marketing service in that city.

In conclusion, if we take into account the number of people who search for information on Google every day, achieving top positions is really a gateway to success for your company.

If you want to appear in the first places on Google, or other search engines, request a free consultation with our SEO positioning experts.