Do you want to differentiate yourself from your competitors and gain more customers?

Then you should not wait any longer to design a good positioning strategy that gives your company a clear competitive advantage over the competition.

But why is a good SEO strategy a crucial component of success for your business?

Well, here we explain: it turns out that there are around 2.5 million small and medium-sized businesses in Colombia.

In 2017, more than five million Colombians used the Internet to buy products or services. But on the web there are not only buyers, there are also a large number of sellers who make noise and prevent your company from being easily seen.

In fact, we often hear that entrepreneurs offer many different (but more attractive) products and services than they sell, just to not lose a customer. But that is the wrong way to attract a potential customer, because if the customer comes looking for one thing and finds another, he will simply leave the website.

Ask yourself, why should a prospect buy from you?

Why do you offer different things? Do you have good customer service? Or why do you deliver for free? Not really!

You don't have much time to convince users of your website about your brand, service and/or product. If you fail to attract your prospect, they will click on the next website and leave, obviously your potential client did not buy anything.

That's why a positioning strategy Clear imagery is so important to your success. Customers are looking for products or services that solve their problems. As a small business, you have an advantage over the big ones; your business is palpable, you can offer personalized service to each of your customers, and that is what you have to communicate on your website. Show your target audience who you really are and everything you offer to meet their needs.

Your image to the outside world must be transparent, reliable and stable. Only through a clear positioning strategy can you differentiate yourself from the competition.
Would you like to gain new customers? Then you need to establish a relationship of trust with your target audience from the first contact, and that is only possible through transparent positioning of the company.

4 tips for a successful positioning strategy

1. Profile: Develop a personal profile and show your passion for what you do. This will transmit positive energy that will spread to your potential clients. Remember, “If you believe in yourself, you can do it.”

2. Who is your target audience and what do they want? Keep in mind that you have strengths and competencies in your field, otherwise you would not have set up your own business. Make it useful for the client and communicate it constantly.

Only if you know the wishes of your target audience and how best to respond to them, can you make your expert knowledge useful to your customers. Therefore, learn as much as possible about them.

3. Make offers at the client's request: establish a link between your skills and the client's request to meet their expectations. This will give you a real competitive advantage.

4. Market analysis and marketing: Your external communication, as well as your products and services, must be tailored as closely as possible to the needs of your customers in order to provide a consistent image of your company. It is also vital that you present yourself, your product and/or service in the most attractive way – this is how you create genuine demand for your products.

You must keep in mind that a positioning strategy is more effective when your mix (marketing mix) is appropriate, in many cases digital marketing strategy such as the use of SEO, SEM, social networks, e-mail marketing, among others, also help you in the positioning of your brand.

Finally, remember that the positioning of your brand is completely linked to the corporate values of your company, Let the customer know how much you care and that you work hard to meet all their needs. Through your website, create the experience they want to have, in order to achieve brand advocates.