What is Local SEO?

Local SEO has seen tremendous growth in recent years, especially due to the increased use of mobile devices. Although it has many similarities with SEO positioning, Local SEO is very different.

One of the factors Google uses to display its results for businesses or brands is the user's location.

For example, if you search for “best hotel in Medellin,” Google will show you a map view of the three most relevant options closest to you. The subsequent results will be for hotels located in Medellin (hotels that have a local SEO strategy, like the Dann Carlton in this case). A local SEO strategy focuses on getting relevant results to users in a given location.

That being said, local SEO is becoming one of the essential components for any local business or brand that wants to be successful.

Local SEO in Medellin

Medellín is the innovative city in Colombia and this is reflected in the large number of successful businesses in the region. With more than 3.8 million inhabitants in the metropolitan area, Medellín is the second most populated city in Colombia. Medellin is the second most important economic center in Colombia, after Bogotá, and added to the Aburrá Valley, contributes more than 11% of the national GDP.

In the capital of Antioquia you can find large companies in almost all economic sectors: transportation, communications, commercial, tourism, education, finance, administration and services. If you have your own business in Medellin, you must already be accustomed to the tough competition in the city. This is why having a digital marketing services and, in particular, to carry out a good web positioning strategy (also known as SEO positioning) is the most economical and effective way to generate clients on the Internet.

It's amazing, but in 2020 (even after the COVID-19 pandemic), there are many companies that still believe that newspaper, radio, and TV ads are the best way to get customers. The logic behind this belief is simple: many people read newspapers, listen to radio, and watch TV. So, when ads reach consumers from these media outlets, they will influence these consumers to buy their products or hire their services.

Unfortunately for these companies, that's not how the world works today. More and more people are on the internet consuming the latest news, listening to gossip and buying products they need online. This is why SEO positioning in Medellin is very important for local businesses.

You may be interested in: Why does your Medellín company have to be on the Internet?

SEO positioning in Medellin

With a good Local SEO strategy, you don't have to wait for people who see your ad in the press or on television to be interested in what you offer. SEO agency, offers search engine positioning for small and medium-sized businesses in Medellín so that your website is visible to people who are really interested in what you offer (and who don't know you yet).

These people are the ones who need your products or services and are already searching for your keywords on Google (or Bing, or Yahoo). So if you have a business in Medellin, you can be in the first results for these keywords and be seen by these potential customers in your city.

You may be interested in: Local SEO Guide in Colombia: Position Your #1 Website on Google