Having relevant content on your website offers an enriching experience to the consumer. It is not the same for a user to enter a website where there is generic information than to enter a website where there is custom website, which adapts to users' recent searches, tastes and interests.

This makes browsing enjoyable and encourages consumers to return to the website.

Personalizing your website is about delivering content to your audience that they are looking for. In order to create successful personalization experiences, it is very important to know your user.

For this reason, we show you some sources to better understand your audience and deliver relevant information.

Know Your Audience

Collect information about your potential customers: this will help you understand who your customers are, what they are looking for on the Internet and how they want to find it, and thus generate content that meets their needs.

This way, you avoid making assumptions about what is important to consumers. When you have your audience well researched, you can create personalized content based on your specific audience.

Mobile-friendly websites

Most consumers use mobile devices to make a query on the Internet, so not only one channel should be personalized, but several, because it allows the user to have a unique experience depending on the device they are using (cell phone, tablet, PC).

According to a Google study“571% of users say they won’t recommend a company with a poorly designed mobile site, and 401% have switched to a competitor’s site after a poor mobile experience.”

For this reason, it is better to opt for a custom mobile website, than a traditional design.

Customize your website based on the font

When it comes to personalizing your website, researching where your site's visitors are coming from is important, as this can help you create a more enriching experience.

Use analytics tools It helps you know the age and sex, as well as identify:

• Which pages generate the most interactions?
• Which pages have the highest bounce rate?
• How do users navigate the website?
• What kind of subscribers does the page have?

All of this data is used to create content strategies and show customers information related to recent searches, so that users can find what they are really interested in on your website and, in this way, convert visits into sales.

Analyze user behavior

If you notice that the visits your customers make to your website are more related to a specific topic, that is, if you see that the page Web Design has a higher number of visits compared to the others, then it is time for you to address your potential clients, telling them more about the subject.

Based on these searches, it is assumed that the person is more interested in these topics, so related content is created so that the person is more informed about what they need.

Location-based content

When you have geographic information about your user, you can show more relevant content, for example, if your website is targeted to multiple languages, you can show your users different content based on their city or country location. Gulupa Digital, We design custom websites depending on the user's language preferences.

Personalize calls to action

Having smart content helps to offer relevant information and to keep your visitors browsing your website for longer. Use calls to action that are personalized and attractive, so that they can generate clients.

Transform your CTA (Call to Action) into conversion opportunities, personalize them through a word, phrase or button, always keeping in mind that it should invite users to make a certain decision.

In Gulupa DigitalWe designed personalized and eye-catching CTAs. In this example, we could have used the common “Contact us,” but we chose to design calls to action that convert.

Finally, when you have some data about your users, either because they are regular customers or because they registered on the website at some point, it is a good idea to greet them every time they visit your site.

It doesn't hurt to welcome them with a “Hello Leo”This creates closeness with the user and makes them feel loved by the brand.

Customize your website is to create special content tailored to the users who visit your website, through general elements such as language, type of device, browsing history, and others.

On a website, everything can be customized, but you have to be very careful not to overdo it because the user may think that you are being invasive of their privacy.

Would you like to customize your website and create conversions?

In Gulupa Digital We design websites that generate sales. Let's start working together!