You have probably done a lot of research on how you can have your own website, and among all that research, you come across WordPress, which raises the question: "Why use WordPress to create my website?«.

Content management systems (or CMS) have made our lives easier when creating a website.

You don't need extensive design or programming knowledge to have a website that is tailored to your business needs, and it is very easy to manage.

And within the vast world of CMS on the market, the famous WordPress is one of the most used and the one that many companies trust.

Surely, this name will sound very familiar to you, that is why we want to explain to you why you should use WordPress to create your website and how it can help you grow in the digital world.

But what is a content manager or CMS?

Broadly speaking, a content management system, or CMS, is a tool that simplifies the creation, management and maintenance of websites.

It is a program whose interface allows users with little or no programming knowledge to create their own website, give it a style and manage all the content they wish to publish.

CMS are, without a doubt, a very versatile tool that helps save time, not only in creating, but also in maintaining and updating websites.

There are a wide variety of content management systems on the market, each created with a specific objective and a series of benefits to provide to your new website.

But, among so many offers, there is a CMS that stands out above the competition and is positioned as the most used CMS in the world: The famous WordPress.

WordPress supports around 40% of the websites created in the world

Many websites have been created with this content manager, even important brands such as CNN, Spotify, NBC Sport or TheRollingStone, trusted it to create their websites.

What is all this popularity due to? Well, there are many benefits to this CMS, and below we will give you some of them so you can know why you should use WordPress to create your website.

It is free and open source software

What could be more attractive than something free? Something that is not only free but also fully functional, and WordPress excels at this.

WordPress's GPL license makes the CMS free and open to the public for anyone interested in running their website on it.

But it not only allows this, it also allows the expert community to work, create and improve its code to offer new functions that enrich its user experience.

You could even be part of this community, but you must have programming knowledge and the PHP language.

But if you just want to use WordPress to build your website, you won't have to worry about this part, as everything is already taken care of (or is being worked on).

It is very easy to use and learn

If you are looking for a CMS that is easy to use, and where with just a few clicks you can create or modify something on your website, WordPress is perfect for you.

The WordPress admin interface was designed to be usable by everyone, it almost resembles a text editor. After about 10 minutes of tinkering around with the admin panel, you can get a feel for how it works.

And what if you don't understand something about WordPress? Well, you have a whole active community ready to help you, providing you with information on every corner of the content manager.

Supports various formats

Do you have videos, audios, images and documents that you want to use for your website? With WordPress you can use them all.

WordPress allows you to use files with the following extensions: .jpg, .png, .gif .pdf, .doc, .pptx, .mp3, .m4a, .mp4, .mov, .wmv and .avi.

Always check the size of your images and documents to avoid slowing down your website.

As for videos and audios, although you can host them within your website, this is only recommended if you have a good hosting and plenty of storage space.

If you don't have this, you can upload these files to specialized platforms (YouTube for videos and Sound Cloud for audio) and then insert them into your website, using a code generated by these platforms.

You can have any website you want

WordPress adapts to your business idea and allows you to have the website you want.

There are many types of websites, each with a different purpose and functionality, and with WordPress you have enough versatility to have any of these types.

Among the most popular we find

• Blogs.
• Corporate websites.
• News websites.
• Virtual stores.
• E-Learnings.
• Forums.

As personalized as you want

One of the reasons to use WordPress to create your website is that it allows you to customize it as much as you want.

Remember that we mentioned that WordPress is completely free, and this benefit carries over to the visual part of website creation.

WordPress has a large bank of templates, or themes as they are called, that are completely free and that you can download, implement and give them your personal touch.

It also has a great selection of paid themes, which are much more professional and better adapted to mobile devices, but this all depends on your needs.

Now, if you want your website to be completely customized, unique and unrepeatable, you will need programming knowledge to achieve this goal.

This is where a Digital marketing agency, expert in the creation and programming of websites can help you and provide all their knowledge to offer you a personalized design and unique functionalities for your website.

Allow your website to grow

If you're wondering why you should use WordPress to create your website, it's because it allows you to grow it at your own pace and according to the needs you encounter along the way.

We will explain it with an example: at first you may only need an informative website, which allows you to be on the Internet and generate a presence in this medium.

Now you want to improve your positioning and you need to start generating quality content, and with just a few clicks, you can have your blog visible and start publishing.

But after spending a lot of time on the internet, you realize that you need to start selling your products and services and getting paid. And with a plugin, you now have a virtual store.

And so we can go, your website went from being merely informative to being a complete marketing and sales tool, and you could achieve it all from a single CMS.

It is the best ally for organic positioning

We have said it many times, and we never tire of repeating it: It is not enough to just be on the Internet, you also have to make yourself known.

And we always remind you that SEO is one of the best tools to promote your website in the main search engines in the world.

The problem here is that many CMS are not programmed to facilitate SEO optimization tasks for the different pages that make up your website.

But WordPress is different. In its interface you have all the tools to be able to generate these optimizations and thus, climb positions in the search engines.

And, if you need some extra help with SEO, there are plugins like Yoast SEO, which provide you with guidelines and tools to make your SEO work much more complete.

Remember that SEO strategies require time and planning, and if you need help, in Gulupa Digital we have great SEO experts that will help you position your website.

It is easy to maintain and very safe.

As we mentioned earlier, WordPress has a large community that is constantly working on improving the CMS, so updates and maintenance are kept up to date.

WordPress will always inform you when there is a new update, and with just one click, you can download it and have it implemented.

This will allow you to have all the necessary security to avoid cyber attacks or data loss on your website.

To improve security, it is always recommended that websites have SSL certificates to encrypt information and backup systems to take care of your website.

In conclusion

There are many reasons to use WordPress to create your website. It is without a doubt one of the most versatile, secure and complete CMS you can use.

No matter how big your company is or if you have programming skills, everyone can use WordPress and have their own functional websites.

And you, what are you waiting for to have all the benefits of WordPress?

At Gulupa Digital we work with this wonderful tool and we can help you have your own website.

Get in touch with us and let's start working together.