{"id":23266,"date":"2019-08-31T15:08:19","date_gmt":"2019-08-31T20:08:19","guid":{"rendered":"https:\/\/gulupadigital.com\/que-son-los-objetivos-de-google-analytics-y-como-configurarlos\/"},"modified":"2026-10-19T11:51:57","modified_gmt":"2026-10-19T16:51:57","slug":"what-are-google-analytics-goals-and-how-to-configure-them","status":"publish","type":"post","link":"https:\/\/gulupadigital.com\/en\/que-son-los-objetivos-de-google-analytics-y-como-configurarlos\/","title":{"rendered":"What are Google Analytics goals and how to set them up"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On previous occasions we have talked about the <strong><a href=\"https:\/\/gulupadigital.com\/en\/google-analytics-4-for-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Importance of integrating Google Analytics into your website<\/a>&nbsp;<\/strong>to learn about your data and metrics that help you understand if your website and marketing strategies are working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And we also explain to you <strong><a href=\"https:\/\/gulupadigital.com\/en\/google-analytics-4-for-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to integrate Google Analytics into your website<\/a><\/strong>&nbsp;and in this way begin to obtain relevant data on the functioning of your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This time we want to talk to you about Google Analytics objectives, what they are, what they are for and how you can configure them to obtain the necessary data and evaluate all your digital marketing strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Google Analytics goals?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Broadly speaking, a goal is an action that a user completes on our website (or application). These actions are transformed into metrics that Google Analytics can quantify and generate a pattern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A goal can be many things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complete a sale<\/li>\n\n\n\n<li>Entering data into a form<\/li>\n\n\n\n<li>Subscribe to a newsletter<\/li>\n\n\n\n<li>Visit a specific page<\/li>\n\n\n\n<li>Spend a certain amount of time on the website<\/li>\n\n\n\n<li>Download a document (either a book, a manual or a guide)<\/li>\n\n\n\n<li>Visit a certain number of internal pages<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are many actions that can be measured thanks to Google Analytics objectives and depending on the purpose of your website, you may be interested in measuring some more than others in order to achieve the goals set in your digital marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Google Analytics goals for?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Setting goals will allow us to know the performance of our website and diagnose whether it fulfills the functions for which it was created, discover new opportunities and correct what is not working:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If the website was designed to attract customers, with the objectives we can see, for example, the number of people who fill out a form, or, in the case of virtual stores, see how many people complete a purchase.<\/li>\n\n\n\n<li>Websites are dynamic, meaning they change over time, with the goal of always getting better results. With Google Analytics you can check if you get better results with one design or another, or see the keywords that attract the most traffic, also discover new keywords that you hadn&#039;t planned on and start optimizing them.<\/li>\n\n\n\n<li>Like everything in life, things can go wrong, but they can always be corrected. If you know your website&#039;s metrics, you can identify where things are failing and make the necessary corrections. In this way, you will also be optimizing your website to ensure that it fulfills its functions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the goals of Google Analytics?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you create a goal, Google Analytics allows you to choose 3 ways to create goals:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Templates: <\/strong>These are predetermined goals that Google Analytics suggests to you, based on the type of business you run. These templates are useful when you don&#039;t have much idea of how to customize goals, and they can also be used when you see that they respond to what you are looking for.<\/li>\n\n\n\n<li><strong>Customized:<\/strong> These are goals that you can set to look at the metrics of something specific. They are useful when you want to analyze something very, very specific on your website.<\/li>\n\n\n\n<li><strong>Smart: <\/strong>These types of objectives are configured based on Google Ads campaigns, that is, you require a minimum amount of traffic from Google Ads campaigns to be able to activate these objectives; if you want to know more information about this, visit the <a href=\"https:\/\/support.google.com\/analytics\/answer\/6153083?hl=es&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">help page<\/a> from Google Analytics.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How do you set up Google Analytics goals?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We enter our Google Analytics account and go to the administrator, then in the view section we will click on objectives, a window will open with our objectives (if we already had some established) and a red box that says &quot;+ New objective&quot; where we will click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You must choose whether to create a goal based on a template, a smart goal, or a custom goal. Since smart goals require certain special conditions to be activated, we will not cover them in this article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you choose a template, follow the steps provided and you will have your goal created. If you find that the templates do not fit your needs, choose the customize option. For the purposes of this article, we will explain how to create custom goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you create a custom goal, Google Analytics asks you to give it a name. Try to make it easy to remember, so that if you have many goals, you can identify it when you need it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are very organized, you can add an ID to your goal, if you don&#039;t see it necessary, don&#039;t touch the tab, and Google will automatically organize them as you create them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally choose 1 of the 4 types of objectives offered:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Destination: <\/strong>This type of objective is used to measure whether a user reaches a certain page on your website, which can be any page depending on your interests. It is very common to configure this objective with the \u201cThank you\u201d page that is displayed when a person completes a purchase in a virtual store, or subscribes to our website; but as we said, you can link any page that you are interested in being visited.<\/li>\n\n\n\n<li><strong>Duration: <\/strong>As the name suggests, this goal is used to measure a minimum amount of time spent on your website. If you want your users to see your content and spend time on it, you can set this goal with a minimum amount of time, which is especially useful for blogs.<\/li>\n\n\n\n<li><strong>Pages\/screens per session: <\/strong>This objective is used to analyze how many pages of our website a user visits in one opportunity; the more pages a user visits, the greater the chance of conversion. How many can you put? As many as you see necessary.<\/li>\n\n\n\n<li><strong>Event: <\/strong>This goal is triggered when a person performs a specific action on our website, usually when they interact with our content. For example, if they watch a video on our website, make a download, fill out a form in a pop-up. To track an event goal, we must insert the event tracking code first.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You must add the relevant information, depending on the type of objective you have selected, so that it can collect the data:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the purpose \u201c<strong>Destination<\/strong>\u201d First we will choose the URL that we want the user to reach, it is not necessary to put the entire URL, just the fragment that is after the slash, for example, \/thanks.html<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the drop-down menu we can select \u201cEquals\u201d (that is, it must link to the page we selected) or \u201cStarts with\u201d (it can be any URL that starts with the extension we enter, which is useful, for example, if your website is about travel and has several pages with the prefix \u201cflights\u201d).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can add a value to the conversion, that is, if a person reached that page, you can estimate a profit value, it is not necessary to activate it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to measure a conversion funnel, that is, if a person takes a certain route, you can activate this option. For example, for a virtual store, it is useful to know if the purchase process is effective or not, so activate this option and add all the pages that a user must go through to complete the purchase. It is optional, if you want to activate it, if not, no problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the purpose \u201c<strong>Duration<\/strong>\u201dWe just need to add a time value for the time spent on our website, this can be hours, minutes or seconds. And this objective will always be activated when the person spends a time greater than the one we select. You can also assign a conversion value if you wish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the purpose \u201c<strong>Pages\/screens per session<\/strong>\u201d Select the number of pages the user should visit on the website, and this goal will be triggered when the user visits the number you selected. Like the previous goal, you can add a conversion value to it if you want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the purpose \u201c<strong>Event<\/strong>\u201d you must configure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Category:<\/strong> It is the object that we will track, for example, a document that we have on the website.<\/li>\n\n\n\n<li><strong>Action:<\/strong> It is what the person is going to do with the category, for example, for the document, the action would be download.<\/li>\n\n\n\n<li><strong>Tags: <\/strong>It is additional information that serves to identify the event.<\/li>\n\n\n\n<li><strong>Worth:<\/strong> It is a value that tells us how many times the event has been performed. For a download the value would be 1.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can set the value to be the same as what you entered in the value section, or you can add a different value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, regardless of the type of goal you selected, you must click on \u201ccheck this goal\u201d which makes Google analyze your goal and tell you if it is correct or not, if everything is correct click on save.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#039;s it, you have your objective created. If you want to see the report, you must go to the Reports-Conversions-Objectives menu and the metrics for your objective will appear there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#039;s very easy to set up your goals in Google Analytics and they&#039;re very necessary to know how your website is performing. If it&#039;s working or if something is failing, you can fix it. Start creating goals and getting the data you need to meet your digital goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you need help with the <a href=\"https:\/\/gulupadigital.com\/en\/web-design\/\">development of your website<\/a> wave <a href=\"https:\/\/gulupadigital.com\/en\/virtual-stores\/\">programming your virtual store<\/a>Let&#039;s talk!<\/p>","protected":false},"excerpt":{"rendered":"<p>En oportunidades anteriores hemos hablado de la importancia de integrar Google Analytics a tu sitio web&nbsp;para conocer sus datos y m\u00e9tricas que te ayudan a saber si tu sitio web y estrategias de marketing est\u00e1n funcionando. Y tambi\u00e9n te explicamos c\u00f3mo integrar Google Analytics a tu sitio web&nbsp;y de esta forma empezar a obtener datos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"","rank_math_description":"Los objetivos de Google Analytics nos permiten monitorear la eficiencia de nuestras estrategias de marketing digital. Te invitamos a leer este blog.","rank_math_focus_keyword":"objetivos de google analytics","rank_math_canonical_url":"","rank_math_robots":["index"],"_gulupa_en_title":"What Google Analytics Goals Are and How to Set Them Up","_gulupa_en_content":"<p><em>Note: this guide was written for Universal Analytics, the previous version of Google Analytics. Since July 2023 Google Analytics 4 measures conversions through events and key events instead of goals, but the logic of defining what you want to measure remains the same.<\/em><\/p>\n<p>Knowing your website\u2019s data and metrics helps you find out whether your site and your marketing strategies are working. That\u2019s why integrating Google Analytics into your website is so important.<\/p>\n<p>In this post we want to talk about Google Analytics goals: what they are, what they\u2019re for and how you can set them up to get the data you need to evaluate all your digital marketing strategies.<\/p>\n<h2>What are Google Analytics goals?<\/h2>\n<p>Broadly speaking, a goal is an action a user completes on your website (or app). These actions become metrics that Google Analytics can quantify and turn into a pattern.<\/p>\n<p>A goal can be many things:<\/p>\n<ul>\n<li>Completing a sale<\/li>\n<li>Entering details in a form<\/li>\n<li>Subscribing to a newsletter<\/li>\n<li>Visiting a specific page<\/li>\n<li>Spending a certain amount of time on the website<\/li>\n<li>Downloading a document (a book, a manual or a guide)<\/li>\n<li>Visiting a certain number of inner pages<\/li>\n<\/ul>\n<p>Many actions can be measured thanks to Google Analytics goals, and depending on your website\u2019s purpose you may be more interested in measuring some than others to reach the targets set in your digital marketing strategy.<\/p>\n<h2>What are Google Analytics goals for?<\/h2>\n<p>Setting goals lets you understand your website\u2019s performance and diagnose whether it fulfills the purpose it was created for, discover new opportunities and fix what isn\u2019t working:<\/p>\n<ul>\n<li>If the website was designed to win clients, goals let you see, for example, how many people fill in a form or, for online stores, how many people complete a purchase.<\/li>\n<li>Websites are dynamic: they change over time to get ever better results. With Google Analytics goals you can check whether one design or another gets better results, see which keywords bring the most traffic and discover new keywords you hadn\u2019t anticipated so you can start optimizing for them.<\/li>\n<li>As with everything in life, things can fail, but they can always be fixed. If you know your website\u2019s metrics, you can identify where it\u2019s failing and make the necessary corrections, optimizing your website so it fulfills its purpose.<\/li>\n<\/ul>\n<h2>What types of Google Analytics goals are there?<\/h2>\n<p>When you create a goal, Google Analytics lets you choose 3 ways to create it:<\/p>\n<ol>\n<li><strong>Templates:<\/strong> predefined goals Google Analytics suggests based on your type of business. Templates are useful when you aren\u2019t sure how to customize goals, and also when they match what you\u2019re looking for.<\/li>\n<li><strong>Custom:<\/strong> goals you can configure to look at the metrics of something specific. They\u2019re useful when you want to analyze something very, very particular on your website.<\/li>\n<li><strong>Smart:<\/strong> these goals are set up based on Google Ads campaigns, meaning you need a minimum amount of traffic from Google Ads campaigns to activate them. For more information, visit the Google Analytics <a href=\"https:\/\/support.google.com\/analytics\/answer\/6153083\">help page<\/a>.<\/li>\n<\/ol>\n<h2>How do you set up Google Analytics goals?<\/h2>\n<h3>Step 1<\/h3>\n<p>Log in to your Google Analytics account and go to Admin. In the View section, click Goals. A window opens with your goals (if you already had some) and a red button that says \u201c+ New Goal\u201d; click it.<\/p>\n<h3>Step 2<\/h3>\n<p>Choose whether to create a goal based on a template, a smart goal or a custom goal. Since smart goals require certain special conditions to activate, we won\u2019t cover them in this article.<\/p>\n<p>If you choose a template, follow the steps it indicates and your goal will be created. If the templates don\u2019t fit your needs, choose the custom option. For the purposes of this article, we\u2019ll explain how to create custom goals.<\/p>\n<h3>Step 3<\/h3>\n<p>If you create a custom goal, Google Analytics asks you to give it a name. Try to make it easy to remember so that, if you have many goals, you can identify it when you need to.<\/p>\n<p>If you like things tidy, you can add an ID to your goal; if you don\u2019t see the need, leave that field alone and Google will order them automatically as you create them.<\/p>\n<p>Finally, choose 1 of the 4 goal types it offers:<\/p>\n<ol>\n<li><strong>Destination:<\/strong> this goal measures whether a user reaches a specific page on your website, which can be any page you\u2019re interested in. It\u2019s very common to set it up with the \u201cThank you\u201d page shown when someone completes a purchase in an online store or subscribes to your website, but as we said, you can link any page you want visited.<\/li>\n<li><strong>Duration:<\/strong> as its name suggests, it measures a minimum time spent on the website. If you want your users to see your content and spend time on it, you can set this goal with a minimum time; it\u2019s especially useful for blogs.<\/li>\n<li><strong>Pages\/screens per session:<\/strong> this goal analyzes how many pages of your website a user visits in one session; the more pages a user visits, the greater the chance of conversion. How many can you set? As many as you see fit.<\/li>\n<li><strong>Event:<\/strong> this goal is triggered when someone takes a specific action on your website, usually when interacting with your content. For example, watching a video on your site, downloading something or filling in a pop-up form. To track an event goal, you must first add the event tracking code.<\/li>\n<\/ol>\n<h3>Step 4<\/h3>\n<p>Add the relevant information, depending on the type of goal you selected, so it can collect data:<\/p>\n<p>For the <strong>Destination<\/strong> goal, first choose the URL you want the user to reach. You don\u2019t need to enter the whole URL, just the fragment after the slash, for example \/thank-you.html.<\/p>\n<p>In the drop-down menu you can select \u201cEquals to\u201d (the user must reach exactly the page you selected) or \u201cBegins with\u201d (any URL that starts with what you entered; this is useful, for example, if your travel website has several pages with the prefix \u201cflights\u201d).<\/p>\n<p>You can add a value to the conversion: if someone reaches that page, you can estimate a revenue value. It isn\u2019t required.<\/p>\n<p>If you want to measure a conversion funnel, meaning a person follows a specific path, you can activate this option. For example, an online store can find out whether its checkout process is effective by activating this option and adding every page a user must go through to complete the purchase. It\u2019s optional.<\/p>\n<p>For the <strong>Duration<\/strong> goal, just add a value for time spent on your website, in hours, minutes or seconds. The goal will be triggered whenever someone stays longer than the time you selected. You can also assign a conversion value if you wish.<\/p>\n<p>For the <strong>Pages\/screens per session<\/strong> goal, select the number of pages the user must visit on the website; the goal will be triggered when the user visits that number. As with the previous goal, you can add a conversion value if you wish.<\/p>\n<p>For the <strong>Event<\/strong> goal, you must configure:<\/p>\n<ul>\n<li><strong>Category:<\/strong> the object you\u2019ll track, for example a document on your website.<\/li>\n<li><strong>Action:<\/strong> what the person will do with the category; for the document, the action would be downloading.<\/li>\n<li><strong>Label:<\/strong> additional information that helps identify the event.<\/li>\n<li><strong>Value:<\/strong> a value that records how many times the event has been completed. For a download, the value would be 1.<\/li>\n<\/ul>\n<p>You can set the value to be the same as the one you indicated in the value section, or add a different one.<\/p>\n<p>Finally, whatever goal type you selected, click \u201cVerify this goal\u201d, which makes Google check your goal and tell you whether it\u2019s set up correctly. If everything is fine, click Save.<\/p>\n<p>And that\u2019s it: your goal is created. To see the report, go to Reports \u2013 Conversions \u2013 Goals, where your goal\u2019s metrics will appear.<\/p>\n<p>Setting up goals in Google Analytics is very easy and very necessary for understanding your website\u2019s performance: whether it works or whether something is failing so you can fix it. Start creating goals and getting the data you need to reach your digital targets.<\/p>\n<p>Need help with <a href=\"https:\/\/gulupadigital.com\/en\/web-design\/\">developing your website<\/a> or <a href=\"https:\/\/gulupadigital.com\/en\/virtual-stores\/\">building your online store<\/a>? Let\u2019s talk!<\/p>","_gulupa_en_excerpt":"What Google Analytics goals are, what they\u2019re for, the types available and a step-by-step guide to setting them up.","_gulupa_en_seo_title":"What Google Analytics Goals Are and How to Set Them Up | Gulupa Digital","_gulupa_en_seo_description":"Google Analytics goals let you monitor the effectiveness of your digital marketing strategies. Learn what they are and how to set them up."},"categories":[1],"tags":[],"class_list":["post-23266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"gulupa_card":{"img":"https:\/\/gulupadigital.com\/wp-content\/uploads\/2024\/10\/paso_1.1-768x401-1.png","cat":"SIN CATEGORIZAR","short":"Sin categorizar","date":"August 31, 2019","r":8},"_links":{"self":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/comments?post=23266"}],"version-history":[{"count":2,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23266\/revisions"}],"predecessor-version":[{"id":32169,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23266\/revisions\/32169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media\/23469"}],"wp:attachment":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media?parent=23266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/categories?post=23266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/tags?post=23266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}