{"id":23270,"date":"2019-08-29T15:18:03","date_gmt":"2019-08-29T20:18:03","guid":{"rendered":"https:\/\/gulupadigital.com\/los-tipos-de-campanas-de-google-ads-para-elegir\/"},"modified":"2026-10-19T11:51:17","modified_gmt":"2026-10-19T16:51:17","slug":"the-types-of-google-ads-campaigns-to-choose-from","status":"publish","type":"post","link":"https:\/\/gulupadigital.com\/en\/los-tipos-de-campanas-de-google-ads-para-elegir\/","title":{"rendered":"Types of Google Ads campaigns to choose from"},"content":{"rendered":"

Google Ads<\/strong>\u00a0It is a great tool for advertising on the Internet<\/strong>, and very easy to access, it doesn't matter if you are an independent person, or a large multinational, everyone can use Google Ads.<\/p>\n

We have previously spoken on the reasons to advertise on Google Ads<\/a><\/strong>, and also, we have provided you Tricks to avoid losing money on Google Ads<\/a><\/strong>;.<\/p>\n

On this occasion we want to talk about the different types of campaigns that you can carry out in this Tool, this way you will have an idea of what they are, how they work and which one may be the right one when you decide to create a campaign.<\/p>\n

Search Network Only Campaigns<\/h2>\n

This is the most common type of campaign and the one we are all used to seeing.<\/p>\n

When you perform a search on Google, it gives you a list of websites that can answer your search.<\/p>\n

Search campaign ads appear at the top and bottom of each search page and are triggered by keywords you assign to them.<\/p>\n

You only have to pay each time someone clicks on your ad, and your ad's position will depend on how much you're willing to pay per click and how well optimized your ad is.<\/p>\n

A good selection of keywords can help you reduce costs and position yourself better.<\/p>\n

There are keywords that are more competitive than others, which is why it is recommended to use tools that study keywords, to give you an idea of how competitive the word you want to use may be.<\/p>\n

The advantage of this type of campaign is that they are quite customizable and we can reach the client we are interested in more precisely, we can choose who the ad appears to, on which devices it appears, and the results it generates are short-term.<\/p>\n

Display Network Only Campaigns<\/h2>\n

These types of campaigns are displayed on Google's partner network, such as YouTube, Gmail, blogs, news sites, etc.<\/p>\n

Unlike the search network, where ads are triggered based on keywords you select and that the user uses in their search, in the display network we are the ones who have to find potential customers.<\/p>\n

This is done by pre-segmenting our target audience, making our ads appear on the different sites associated with Google.<\/p>\n

As we said previously, these ads are shown to users through a segmentation that we carry out. There are 4 types of segmentation which are:<\/p>\n

    \n
  1. Contextual:\u00a0<\/b>Here we will select some keywords for our ads, and these will appear on websites that include those keywords.<\/li>\n
  2. Locations:\u00a0<\/b>Here we can select the websites or apps on which we want to appear.<\/li>\n
  3. Topics:\u00a0<\/b>Here we will appear on websites that deal with topics that we work on in our campaign, for example, if we deal with marketing topics, with this segmentation we will appear on websites that deal with marketing topics.<\/li>\n
  4. Interests:\u00a0<\/b>Here we can appear on any website, but the ads will be shown to users with interest in the topic we select. This interest tag is assigned to us by Google itself based on our searches and the sites we frequently visit.<\/li>\n<\/ol>\n

    The display network is a great tool to promote yourself, since you can appear in many places.<\/p>\n

    It is a type of campaign that is very useful for creating branding and starting to make yourself known.<\/p>\n

    One of its main and most attractive functions is the possibility of carrying out re-marketing campaigns, so you can have a second chance to attract that potential customer who is interested in your product or service but did not complete the purchase.<\/p>\n

    Search Network Campaigns with Display Targeting<\/h2>\n

    This type of campaign is a hybrid between the two we mentioned above, allowing your search network ads to be displayed both in search results and on sites allied to the Google display network.<\/p>\n

    It works in the same way as a search network campaign: you must assign a budget, choose keywords and matches, create the ad and set bids if you wish.<\/p>\n

    The advantage of this type of campaign is that they offer great visibility, since you appear on both the search and display networks.<\/p>\n

    Google Shopping Campaigns<\/h2>\n

    These types of campaigns are perfect for sales, as they show product sheets with images, names, prices, the store that sells them, and additional information, which makes it easier for users looking for a particular product to be convinced and increases their chances of conversion.<\/p>\n

    To access this type of campaign, you must first register in Google Merchant Center, then link it to your Google Ads account and finally add your product information, such as image, prices, name, URL, image URL, product description, etc.<\/p>\n

    You should keep in mind that this type of campaign works in certain countries and in others it is in beta phase. If you want to know if you can apply these campaigns in your country or if it is in beta phase, visit the website Google Ads to know the list of countries<\/a><\/strong>.<\/p>\n

    These campaigns are highly visual and capture the attention of users. They are also a tool that is completely sales-oriented and have a much higher CTR and conversion rate than other campaigns.<\/p>\n

    Video campaigns<\/h2>\n

    As the name suggests, this type of campaign uses videos for advertising.<\/p>\n

    These videos are primarily shown on YouTube, but can also appear on the display network that has these types of formats.<\/p>\n

    There are currently 3 types of formats for videos:<\/p>\n

      \n
    1. Advertisements\u00a0<\/b>in-stream<\/b>:\u00a0<\/b>These are ads that are shown in videos, before, during or after the video; you have the option to skip 5 seconds later.<\/li>\n
    2. Discovery Video Announcement:\u00a0<\/b>These ads appear only on YouTube and reach people in the places where they discover content.<\/li>\n
    3. Bumper<\/b>\u00a0advertising:\u00a0<\/b>This new type of 6-second, non-skippable video must be highly impressive and clearly communicate the idea for the video to be effective.<\/li>\n<\/ol>\n

      Among the benefits is that it is a type of low-cost campaign that offers great results. They are ideal for selling products, for branding or expectation campaigns. In addition, since it is an entertaining format, there is a greater possibility of engagement and conversion.<\/p>\n

      App campaigns<\/h2>\n

      These campaigns are ideal for promoting applications. These ads can appear on the search network, display network, and YouTube network, and their cost is determined by each download made by a user.<\/p>\n

      These campaigns are good for positioning your app in the stores.<\/p>\n

      Unlike other campaigns, Google designs them, using the texts, images and information from the application as a basis to create the ads that are displayed in various formats and networks.<\/p>\n

      To use these campaigns you must provide the language in which the ads should be displayed, where in the world the ads will be displayed, texts and information, and a budget.<\/p>\n

      As you can see, there are many campaigns that can be run on Google Ads and each one offers different conversion opportunities.<\/p>\n

      If you are still confused about which campaign can work for you, at Gulupa Digital we are here to help you.<\/p>\n

      As Google Partners, we are certified to carry out successful campaigns on Google Ads<\/a><\/strong>If you want to acquire our services you can Contact us<\/a><\/strong> through our website.<\/p>","protected":false},"excerpt":{"rendered":"

      Google\u00a0Ads\u00a0es una gran herramienta para realizar publicidad en internet, y de muy f\u00e1cil acceso, no importa si eres una persona independiente, o una gran multinacional, todos puedes usar Google\u00a0Ads. Anteriormente hemos hablado sobre las razones para hacer publicidad en Google Ads, y tambi\u00e9n, te hemos brindado trucos para no perder dinero en Google Ads;. En […]<\/p>\n","protected":false},"author":1,"featured_media":26055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"","rank_math_description":"Google Ads es una gran herramienta para realizar publicidad en digital, si quieres saber qu\u00e9 tipos de campa\u00f1as puedes crear, visita nuestro blog.","rank_math_focus_keyword":"campa\u00f1as de google ads","rank_math_canonical_url":"","rank_math_robots":["index"],"_gulupa_en_title":"The Types of Google Ads Campaigns to Choose From","_gulupa_en_content":"

      Google Ads is a great tool for advertising on the internet<\/strong>, and a very accessible one: whether you\u2019re a freelancer or a large multinational, anyone can use Google Ads.<\/p>\n

      This time we want to talk about the different types of campaigns you can run with this tool, so you\u2019ll have an idea of what they are, how they work and which one may be right when you decide to create a campaign.<\/p>\n

      Search Network\u2013only campaigns<\/h2>\n

      This is the most common type of campaign and the one we\u2019re all used to seeing.<\/p>\n

      When you search on Google, it returns a list of websites that can answer your query.<\/p>\n

      Search campaign ads are shown at the top and bottom of each results page, and they are triggered by the keywords you assign to them.<\/p>\n

      You only pay each time someone clicks on your ad, and its position depends on how much you\u2019re willing to pay per click and how well optimized your ad is.<\/p>\n

      A good keyword selection can help you reduce costs and get a better position.<\/p>\n

      Some keywords are more competitive than others, so it\u2019s a good idea to use keyword research tools to get a sense of how competitive the term you want to use is.<\/p>\n

      The advantage of this type of campaign is that it\u2019s highly customizable and lets you reach the customer you\u2019re interested in more precisely: you can choose who sees the ad and on which devices it appears, and the results come in the short term.<\/p>\n

      Display Network\u2013only campaigns<\/h2>\n

      These campaigns are shown across Google\u2019s partner network, such as YouTube, Gmail, blogs, news sites and more.<\/p>\n

      Unlike the Search Network, where ads are triggered by the keywords you select and the user types in their search, on the Display Network it\u2019s up to you to go and find potential customers.<\/p>\n

      You do this by segmenting your target audience in advance, so your ads appear on the different sites associated with Google.<\/p>\n

      As we said, these ads are shown to users based on the targeting you set up. There are 4 types of targeting:<\/p>\n

        \n
      1. Contextual:<\/b> you select keywords for your ads, and they appear on websites that include those keywords.<\/li>\n
      2. Placements:<\/b> you choose the websites or apps where you want to appear.<\/li>\n
      3. Topics:<\/b> you appear on websites about the topics you work with in your campaign. For example, if your topic is marketing, this targeting places you on websites about marketing.<\/li>\n
      4. Interests:<\/b> you can appear on any website, but the ads are shown to users interested in the topic you selected. Google itself assigns that interest label based on people\u2019s searches and the sites they visit frequently.<\/li>\n<\/ol>\n

        The Display Network is a great tool for getting known, since you can appear in many places.<\/p>\n

        It\u2019s a very useful type of campaign for building your brand and starting to raise awareness.<\/p>\n

        One of its main and most attractive features is remarketing: it gives you a second chance to attract a potential customer who is interested in your product or service but didn\u2019t complete the purchase.<\/p>\n

        Search Network campaigns with Display expansion<\/h2>\n

        This type of campaign is a hybrid of the two above: it lets your Search Network ads appear both in search results and on sites in the Google Display Network.<\/p>\n

        It works the same way as a Search Network campaign: you set a budget, choose keywords and match types, create the ad and set bids if you wish.<\/p>\n

        The advantage of this type of campaign is the visibility it offers, since you appear on both the Search and Display networks.<\/p>\n

        Google Shopping campaigns<\/h2>\n

        This type of campaign is perfect for sales, because it shows product cards with an image, name, price, the store selling it and extra details. That makes it easier for users looking for a specific product to make up their minds, and it increases the chances of conversion.<\/p>\n

        To run these campaigns, you first sign up for Google Merchant Center, then link it to your Google Ads account and finally add your product information: image, price, name, URL, image URL, product description and so on.<\/p>\n

        Keep in mind that availability depends on the country. To check whether Shopping campaigns are available in yours, see Google\u2019s list of supported countries<\/a><\/strong>.<\/p>\n

        These campaigns are very visual and capture users\u2019 attention. They are also entirely sales-oriented and usually achieve a higher CTR and conversion rate than other campaigns.<\/p>\n

        Video campaigns<\/h2>\n

        As the name suggests, this type of campaign uses video for advertising.<\/p>\n

        These videos are shown mainly on YouTube, but they can also appear on Display Network sites that support this format.<\/p>\n

        The main video formats are:<\/p>\n

          \n
        1. In-stream ads:<\/b> ads shown before, during or after a video; skippable ads can be skipped after 5 seconds.<\/li>\n
        2. In-feed (formerly Discovery) video ads:<\/b> shown on YouTube in the places where people discover content, such as search results and the home feed.<\/li>\n
        3. Bumper ads:<\/b> non-skippable videos of up to 6 seconds. They need to be striking and communicate the idea concisely to be effective.<\/li>\n<\/ol>\n

          Among their benefits, they can be low-cost and deliver great results. They\u2019re ideal for selling products, for branding or for teaser campaigns, and because the format is entertaining there\u2019s a greater chance of engagement and conversion.<\/p>\n

          App campaigns<\/h2>\n

          These campaigns are ideal for promoting apps. The ads can appear on the Search Network, the Display Network and YouTube, and they are optimized for the installs users make.<\/p>\n

          They\u2019re a good way to position your app in the app stores.<\/p>\n

          Unlike other campaigns, Google designs the ads itself, using the app\u2019s text, images and information to create ads that are shown in various formats and networks.<\/p>\n

          To use these campaigns, you specify the language the ads should be shown in, the locations around the world where they will appear, the text and information, and a budget.<\/p>\n

          As you can see, you can run many kinds of campaigns in Google Ads, and each one offers different conversion opportunities.<\/p>\n

          If you\u2019re still not sure which campaign could work for you, we at Gulupa Digital are here to help.<\/p>\n

          As Google Partners, we are certified to run successful Google Ads campaigns<\/a><\/strong>. If you\u2019d like to hire our services, you can contact us<\/a><\/strong> through our website.<\/p>","_gulupa_en_excerpt":"Search, Display, Shopping, video and app campaigns: what each type of Google Ads campaign is, how it works and when to use it.","_gulupa_en_seo_title":"Types of Google Ads Campaigns: Which One to Choose | Gulupa Digital","_gulupa_en_seo_description":"Google Ads is a great tool for online advertising. Learn the types of campaigns you can create (Search, Display, Shopping, video and apps) and when to use each one."},"categories":[5],"tags":[],"class_list":["post-23270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad-en-google"],"acf":[],"gulupa_card":{"img":"https:\/\/gulupadigital.com\/wp-content\/uploads\/2019\/08\/tipos-de-campanas-en-google-ads.jpg","cat":"PUBLICIDAD EN GOOGLE","short":"Publicidad en Google","date":"August 29, 2019","r":7},"_links":{"self":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/comments?post=23270"}],"version-history":[{"count":2,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23270\/revisions"}],"predecessor-version":[{"id":32163,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23270\/revisions\/32163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media\/26055"}],"wp:attachment":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media?parent=23270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/categories?post=23270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/tags?post=23270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}