{"id":23314,"date":"2019-08-15T00:11:00","date_gmt":"2019-08-15T05:11:00","guid":{"rendered":"https:\/\/gulupadigital.com\/guia-de-seo-local-en-colombia-posiciona-tu-web-de-1-en-google\/"},"modified":"2026-03-28T13:49:51","modified_gmt":"2026-03-28T18:49:51","slug":"local-seo-guide-in-colombia-rank-your-website-first-on-google","status":"publish","type":"post","link":"https:\/\/gulupadigital.com\/en\/local-seo-guide-in-colombia-rank-your-website-first-on-google\/","title":{"rendered":"Local SEO Guide in Colombia:<\/span> Position Your #1 Website on Google"},"content":{"rendered":"
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>>> Gu\u00eda de SEO local en Colombia<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Si est\u00e1s buscando c\u00f3mo posicionar tu web en tu ciudad a trav\u00e9s de SEO Local, llegaste al lugar correcto con nuestra gu\u00eda de SEO local.<\/p>\n\n\n\n

Local SEO allows you to reach potential customers that are in your coverage area.<\/p>\n\n\n\n

\"guia-de-seo-local\"<\/figure>\n\n\n\n

Why should you do a local positioning strategy? Because it is highly profitable for small and medium-sized businesses.<\/p>\n\n\n\n

Because?<\/strong><\/p>\n\n\n\n

Because it gives them the opportunity to go head to head against the giants in their industry.<\/p>\n\n\n\n

Positioning yourself in the first results of a local search guarantees visibility and credibility.<\/p>\n\n\n\n

More than 80% of users perform local searches. And, according to a Google study<\/a>the 50% of these users visit a business on the same day<\/strong>.<\/p>\n\n\n\n

But what is a local search?<\/h3>\n\n\n\n

This is where things get interesting for businesses. A local search is aimed at finding businesses in the area near the user.<\/p>\n\n\n\n

This type of search is characterized by the user having an immediate need. He may require a service or product, such as a restaurant, a hardware store or a pharmacy.<\/p>\n\n\n\n

But most importantly, you are looking for this service or product near your location.<\/p>\n\n\n\n

Let's give an example, to understand this topic a little better:<\/p>\n\n\n\n

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  1. Juan, who lives in Medellin, needs to buy some essence for his electronic cigarette.<\/li>\n\n\n\n
  2. Juan goes to Google and types in \u201ce-cigarette essences in Medellin.\u201d<\/li>\n\n\n\n
  3. Google takes into account Juan's location and search intent.<\/li>\n\n\n\n
  4. Google le muestra a Juan un mapa con las tiendas de cigarrillos electr\u00f3nicos cercanas. Debajo de este mapa, le muestra las tiendas virtuales que hacen env\u00edos a su ubicaci\u00f3n.<\/li>\n<\/ol>\n\n\n\n

    Google shows John the most relevant result for his search intent. That is, buy essences for electronic cigarettes.<\/p>\n\n\n\n

    This same logic works for all types of products and services.<\/p>\n\n\n\n

    Elements of a local search<\/h3>\n\n\n\n

    When Google understands that the user is doing a local search, the results change.<\/p>\n\n\n\n

    The first thing Google shows are the promoted results (if there are any).<\/p>\n\n\n\n

    The map and the top three results will appear next. This is known as a 3-pack.<\/p>\n\n\n\n

    Finally, there are the organic results.<\/p>\n\n\n\n

    With this clear, let's go to the guide:<\/p>\n\n\n\n

    Local SEO Guide<\/h2>\n\n\n\n

    Three things before we begin:<\/p>\n\n\n\n

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    1. There are no two SEO specialists<\/a> que hagan las cosas iguales. No hay una receta m\u00e1gica para posicionar tu sitio web. Y, m\u00e1s importante, no llegar\u00e1s al primer lugar de Google haciendo poco esfuerzo.<\/li>\n\n\n\n
    2. Tambi\u00e9n es importante que tu p\u00e1gina web tenga objetivos claros. En esta gu\u00eda suponemos que quieres adquirir nuevos clientes. Si es as\u00ed, tambi\u00e9n te recomendamos nuestros 5 steps to create a professional website that gets clients<\/a>.<\/li>\n\n\n\n
    3. En esta gu\u00eda te diremos c\u00f3mo posicionarte en Google, ya que es el buscador m\u00e1s popular. Pero estos pasos tambi\u00e9n te servir\u00e1n para posicionarte en los otros buscadores.<\/li>\n<\/ol>\n\n\n\n

      Dicho esto, en esta gu\u00eda recopilamos\u00a0algunas de nuestras estrategias y creamos una gu\u00eda de SEO local para ti.\u00a0Estas estrategias\u00a0nos han permitido position more than 20 web pages <\/strong>at the top of their industries.<\/p>\n\n\n\n

      Be consistent with your NAP<\/h3>\n\n\n\n

      NAP is one of the most important elements in Local SEO. It comes from the English \u201cName, Address, Phone\u201d, that is:<\/p>\n\n\n\n

      NAP = Name, Address and Telephone.<\/strong><\/p>\n\n\n\n

      In all the places where you list your website, you must repeat this data no changes<\/strong>.<\/p>\n\n\n\n

      You have to be careful with upper and lower case letters, spaces in phone numbers, abbreviations. Everything.<\/p>\n\n\n\n

      An example of a suitable NAP is:<\/p>\n\n\n\n

      \n

      Happiness Restaurant<\/p>\n\n\n\n

      Always Alive Avenue 742<\/p>\n\n\n\n

      (4) 222 22 22<\/p>\n<\/blockquote>\n\n\n\n

      This information must be identical on all websites and directories where it is published.<\/p>\n\n\n\n

      What happens if we put for example \u201c(4) 2222222\u201d in a directory? Google will think that we are talking about another \u201cRestaurante Felicidad\u201d and not ours.<\/p>\n\n\n\n

      Sign up for Google My Business<\/h3>\n\n\n\n

      Registering your business in Google My Business is mandatory if you want to do Local SEO.<\/p>\n\n\n\n

      What benefits do you get from being on Google My Business?<\/p>\n\n\n\n

      The most important thing is to appear on Google Maps. And by this I mean also being on Waze, Uber and all the apps that use Google Maps.<\/p>\n\n\n\n

      You will also have a tab where your customers can leave you public reviews. These reviews cannot be deleted or edited, but they can be responded to.<\/p>\n\n\n\n

      How much does it cost to be in Google My Business? To register your company and get your business listing is 100% free<\/strong>.<\/p>\n\n\n\n

      If you haven't done so yet, take advantage and Sign up for Google My Business<\/a>.And remember to be consistent with your NAP!<\/p>\n\n\n\n

      Do on-site and on-page SEO<\/h3>\n\n\n\n

      To position yourself well in Local SEO you must comply with some guidelines, such as:<\/p>\n\n\n\n