{"id":23324,"date":"2019-08-13T14:13:20","date_gmt":"2019-08-13T19:13:20","guid":{"rendered":"https:\/\/gulupadigital.com\/crear-una-pagina-web-gratis-es-un-error\/"},"modified":"2026-10-18T20:59:00","modified_gmt":"2026-10-19T01:59:00","slug":"creating-a-free-website-is-a-mistake","status":"publish","type":"post","link":"https:\/\/gulupadigital.com\/en\/crear-una-pagina-web-gratis-es-un-error\/","title":{"rendered":"Creating a free website is fatal for your company"},"content":{"rendered":"

Have a\u00a0Web page<\/a>\u00a0It is a basic necessity for any modern business. And it is no secret that a good website requires a good investment. Especially if you want to have\u00a0A professional website that gets clients<\/a>.<\/p>\n

Depending on the design and specifications, the price of each website varies. Even if you don't pay for the design and do it yourself, you still have to pay for hosting and domain.<\/p>\n

It's a fact: if you want to have a website, you have to incur some costs. However, there are some companies that allow you to \u201ccreate a website for free.\u201d They offer you design templates, free hosting, and custom domain names. But as tempting as this offer may sound, you should think carefully before accepting it.<\/p>\n

A free website could cost you a lot more than money. It could make you look unprofessional, put your information at risk, and cause you to lose clients. A free website could be the worst deal for your company. And while it may seem like you're saving money at first, time will prove otherwise.<\/p>\n

It's understandable that as a company you do everything possible to keep your costs to a minimum. But on the Internet you have to be careful, because cheap things can be expensive.<\/p>\n

But what is a \u201cfree website\u201d?<\/h3>\n

Many of the companies that offer free websites assure you that you can make them yourself. They provide you with hundreds of templates and images so that you can make a \u201ccustom website.\u201d They claim that you don\u2019t need money to make your company\u2019s website, much less professional web developers and programmers. Why?\u00a0If you have all the tools of the best designers at your fingertips<\/strong>.<\/p>\n

Many companies, either to save costs or due to poor advice, have fallen into the temptation of a free website. And they have regretted this decision.<\/p>\n

The obvious: a website is \u201cfree\u201d when you don\u2019t have to pay for it. The not so obvious:\u00a0You don't have to pay for it with your money<\/strong>. You will soon realize that you have to pay with other things. With your clients, your time, your image, your good reputation, etc.<\/p>\n

There is no such thing as free\u2026 it\u2019s the parents.<\/h3>\n

\"NothingAs a general rule, when you are offered something for free, be wary. This is especially true with websites.<\/p>\n

Creating a website takes a lot of time. Planning, designing and developing are just a few of the stages of a functional website. So why would a company offer to create a website for you for free?<\/p>\n

The reasons for each company vary, but a common reason is\u00a0make money in the process<\/strong>. Usually, the free website is the product that the company offers you as bait. And once you make your website free, the company's efforts to generate revenue begin.\u00a0This company is not doing you a charity<\/strong>. Your free website is your business.<\/p>\n

We repeat: creating a free website is not a good idea. But if you still have doubts, these are the most common problems with free websites:<\/p>\n

1. Your company will look unprofessional<\/h3>\n

If your website address is\u00a0wix.com\/mybusiness<\/em>\u00a0you're not going to make a good first impression.<\/p>\n

If you don't have your own domain, your visitors will have a hard time taking you seriously.<\/strong>.<\/p>\n

Additionally, you will not be able to have corporate emails with your company name after the @. These personalized emails help build trust with your visitors and future customers.<\/p>\n

All companies that offer free websites also offer custom domain names.\u00a0At a modest price ranging from $$4 to $$16 per month<\/strong>. Meanwhile, in real life, a domain\u00a0.com\u00a0<\/em>can cost between $$10 and $$20 per year.<\/p>\n

2. Your website will be slow as a turtle<\/h3>\n

Have you ever tried to access a free website? Even with a good internet connection, it takes forever to load.<\/p>\n

The loading times of these companies do not meet the minimum standards of the market. And the reason is that these companies put thousands of free websites to share the same server. Which translates into thousands of slow websites.<\/p>\n

\"A<\/p>\n

A slow website will bring you a lot of problems. It is proven that A visitor will leave your website if it hasn't loaded within 3 seconds<\/a>.<\/p>\n

As if that were not enough, the delay also affects search engine positioning.\u00a0So if you have a slow website, forget about appearing on the first pages of Google.<\/strong>.<\/p>\n

3. You will be very limited in doing SEO<\/h3>\n

It's all bliss when you want to create a free website. Until you realize that you can't access the administrative interface to do so.\u00a0SEO ranking<\/a>This limits you to trying to position yourself solely by using keywords in titles and texts. That means goodbye to the rest of the on-page SEO techniques.<\/p>\n

But not being able to access the administration of your website for free is not your only SEO problem.\u00a0Search engines give lower priority to free domains<\/strong>.<\/p>\n

4. Very limited design options<\/h3>\n

It is true that some companies allow you to make your own designs. Usually through \u201cintuitive editors\u201d with elements that you have to drag and drop.\u00a0The bad news is that these designs will be limited in functionality.<\/strong>\u00a0(see point 3).<\/p>\n

\"|\"<\/p>\n

If you have WordPress on your own server, you will be able to choose from thousands of templates. But if you are going to create a web page<\/a>\u00a0free you will find very few templates. And they are poorly designed.<\/p>\n

The problem with these free templates is that many people will also use them. So if you decide to go with a free template,\u00a0Don't expect your website to look different from the rest<\/strong>.<\/p>\n

Free templates are not only pretty common. They are also the perfect example of bad web design. Add in some ads you never agreed to and you have a website that is just plain ugly.<\/p>\n

5. You won't have a mobile-friendly website<\/h3>\n

Usually, these free templates are outdated and don't work well on mobile. This will cause Google to penalize you in search results on mobile and tablets. And since mobile users make up the majority of traffic, you'll be left with only the minority.<\/p>\n

Do you want to create a free website that works well on mobile devices? Good luck with that.<\/p>\n

6. You will get a lot, a lot of unwanted publicity<\/h3>\n

Most of these companies are funded through advertising. You can create your website thinking it's free, but they will charge you through advertising. Usually, with ads placed in the most noticeable parts of your website.<\/p>\n

These ads may not contribute to making your website look ugly. But they may be advertising for your competition on your own page. That is:\u00a0you could unintentionally sabotage your business!<\/strong><\/p>\n

7. You could disappear at any moment<\/h3>\n

The company may decide to stop offering the service or shut down your website. If this happens, you will lose your website and your domain name. Although it was not very professional, it was your only presence on the Internet.<\/p>\n

\"|\"<\/p>\n

On the other hand, you will not be able to ask these companies to let you recover your website. Their terms and conditions legally protect them in these cases.<\/strong>.<\/p>\n

8. Your data could be the bargaining chip<\/h3>\n

If you're not paying for a company's products, then you are the product. These companies don't just make money from advertising on your site.\u00a0They also sell your personal data, your email and your domain name to other companies.<\/strong>.<\/p>\n

Again, their terms and conditions give them complete immunity. The same terms you agreed to when you decided to create a free website.<\/p>\n

9. You will not have computer security<\/h3>\n

Free websites are more vulnerable to cyber attacks. This is because companies\u00a0They don't invest in computer security... unless you pay for it<\/strong>.<\/p>\n

There have been reports of hackers gaining access to user lists. These lists contain information such as names, email addresses, and credit cards.<\/p>\n

Also, if you are hacked, it will be very difficult to recover your data or your website. See point 7.<\/p>\n

10. Technical support? Don't even dream about it<\/h3>\n

Are you confused while trying to create your free website? Do you have a problem with the template you chose? Do you need a feature that you can't find?\u00a0Pray for a support forum<\/strong>Technical support is expensive and would increase the expenses of these companies.<\/p>\n

A common trick of these companies is to offer premium support for a monthly fee. This way, you will be \u201csafe\u201d in case something goes wrong or you need help.<\/p>\n

11. You may be a victim of unethical practices<\/h3>\n

Some companies that offer free websites are known to distribute malware. This could be due to poor computer security or for various financial gains. These practices affect your website's reputation and your search engine rankings.<\/p>\n

\"A<\/p>\n

Another common practice of these companies is to make link farms (link farms<\/em>). They sell links on thousands of user-created pages to unscrupulous advertisers. Your website could contain links to gambling sites, scams, and spam emails.<\/p>\n

12. You won't have statistics or data from your visitors<\/h3>\n

To grow your website, it's important to know how many people visit it and where they come from. With a good hosting, you can have statistics on your visitors for free. You can even install Google Analytics or any other analytics service for your website.<\/p>\n

On free websites you cannot install any data analytics service. They have their own analytics system and you usually have to pay extra for it.<\/p>\n

13. Deleting your free website will be very difficult<\/h3>\n

Remember, these companies offer free website creation services as a business. It's in their interest to have thousands of user-created pages. The more, the better.<\/p>\n

That's why they make the process of deleting the website especially difficult. This means that your website will remain on their servers forever and ever.<\/p>\n

Conclusion<\/h3>\n

Creating a free website may be fine if you're 12 years old and doing a school project. But it's definitely not a real alternative for your business.<\/p>\n

If you want your company to be on the Internet, you need to think about what the objectives of your website will be. Do you want your visitors to register on your site? Do you need to increase your list of potential customers? Are you going to sell products in an online store? Don't improvise:\u00a0Hire specialists in web page design<\/a>.<\/p>\n

If you want to know more about the topic, you might be interested in\u00a0The 5 steps to create a professional website<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Tener una\u00a0p\u00e1gina\u00a0web\u00a0es una necesidad b\u00e1sica\u00a0para cualquier empresa moderna. Y no es un secreto que una buena p\u00e1gina web requiere de una buena inversi\u00f3n.\u00a0En especial si quieres tener\u00a0una p\u00e1gina web profesional que consiga clientes. Dependiendo del dise\u00f1o y las especificaciones, el precio de cada web var\u00eda. Incluso si no pagas por el dise\u00f1o y t\u00fa mismo […]<\/p>\n","protected":false},"author":1,"featured_media":26093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"","rank_math_description":"Crear una p\u00e1gina web \"gratis\" no es tan gratis como te lo muestran, es m\u00e1s, puede salirte mucho m\u00e1s caro. Lee este blog para saber por qu\u00e9.","rank_math_focus_keyword":"p\u00e1gina web gratis","rank_math_canonical_url":"","rank_math_robots":["index"],"_gulupa_en_title":"Creating a Free Website Is a Fatal Mistake for Your Company","_gulupa_en_content":"

Having a website<\/a> is a basic necessity for any modern company. And it\u2019s no secret that a good website requires a good investment, especially if you want a professional website that wins clients.<\/p>\n

Depending on the design and specifications, the price of each website varies. Even if you don\u2019t pay for the design and do it yourself, you still have to pay for hosting and a domain.<\/p>\n

It\u2019s a fact: if you want a website, you have to incur certain costs. However, some companies let you \u201ccreate a free website\u201d. They offer design templates, free hosting and custom domain names. But however tempting that offer sounds, you should think it over carefully before accepting it.<\/p>\n

A free website could cost you much more than money. It could make you look unprofessional, put your information at risk and lose you clients. A free website could be the worst deal for your company. And although at first it may seem you\u2019re saving, time will prove otherwise.<\/p>\n

It\u2019s understandable that, as a company, you try to keep costs to a minimum. But online you have to be careful, because cheap turns out expensive.<\/p>\n

But what is a \u201cfree website\u201d?<\/h2>\n

Many of the companies that offer free websites assure you that you can build them yourself. They give you hundreds of templates and images so you can make \u201ca custom website\u201d. They claim you don\u2019t need money to build your company\u2019s site, much less web developers and professional programmers. Why would you, if you have all the best designers\u2019 tools just a click away<\/strong>?<\/p>\n

Many companies, to save costs or because of bad advice, have fallen for the temptation of a free website. And they have regretted the decision.<\/p>\n

The obvious part: a website is \u201cfree\u201d when you don\u2019t have to pay for it. The not-so-obvious part: you don\u2019t have to pay for it with your money<\/strong>. You\u2019ll soon realize you have to pay with other things: your clients, your time, your image, your good reputation and so on.<\/p>\n

There\u2019s no such thing as free<\/h2>\n

\"Nothing<\/p>\n

As a general rule, when someone offers you something for free, be suspicious. This is especially true of websites.<\/p>\n

Building a website takes a lot of time. Planning, design and development are just some of the stages of a working website. So why would a company offer to build you a free website?<\/p>\n

Each company\u2019s reasons vary, but a common one is making money in the process<\/strong>. Normally, the free website is the bait the company offers you. And once you\u2019ve built your free website, the company\u2019s efforts to generate revenue begin. This company isn\u2019t doing charity work<\/strong>. Your free website is their business.<\/p>\n

We\u2019ll say it again: creating a free website isn\u2019t a good idea. But if you still have doubts, these are the most common problems with free websites:<\/p>\n

1. Your company will look unprofessional<\/h3>\n

If your website address is wix.com\/mybusiness<\/em>, you won\u2019t make a good first impression.<\/p>\n

If you don\u2019t have your own domain, your visitors will find it hard to take you seriously<\/strong>.<\/p>\n

On top of that, you won\u2019t be able to have corporate email addresses with your company name after the @. These custom addresses help build trust with your visitors and future clients.<\/p>\n

All the companies that offer free websites also offer custom domain names, at a \u201cmodest\u201d price of between 4 and 16 dollars a month<\/strong>. Meanwhile, in real life, a .com<\/em> domain can cost between 10 and 20 dollars a year.<\/p>\n

2. Your website will be as slow as a turtle<\/h3>\n

Have you ever tried to open a free website? Even with a good internet connection, it takes forever to load.<\/p>\n

The load times of these companies don\u2019t meet minimum market standards. The reason is that they put thousands of free websites on the same server, which translates into thousands of slow websites.<\/p>\n

\"A<\/p>\n

A slow website will bring you a lot of problems. It has been shown that a visitor will leave your site if it hasn\u2019t loaded within 3 seconds.<\/p>\n

As if that weren\u2019t enough, slowness also affects search rankings. So if your website is slow, forget about showing up on Google\u2019s first pages<\/strong>.<\/p>\n

3. You\u2019ll be very limited for SEO<\/h3>\n

Everything is wonderful when you set out to create a free website, until you realize you can\u2019t access the admin interface to do SEO<\/a>. That limits you to trying to rank only by using keywords in titles and text. In other words, goodbye to the rest of on-page SEO techniques.<\/p>\n

But not being able to access your free website\u2019s administration isn\u2019t your only SEO problem. Search engines give lower priority to free domains<\/strong>.<\/p>\n

4. Very limited design options<\/h3>\n

It\u2019s true that some companies let you create your own designs, usually through \u201cintuitive editors\u201d with drag-and-drop elements. The bad news is that these designs will have limited functionality<\/strong> (see point 3).<\/p>\n

\"Few<\/p>\n

If you have WordPress on your own server, you can choose from thousands of templates. But if you\u2019re going to create a website<\/a> for free, you\u2019ll find very few templates, and poorly designed ones at that.<\/p>\n

The problem with these free templates is that many other people will use them too. So if you go for a free template, don\u2019t expect your website to look any different from the rest<\/strong>.<\/p>\n

Free templates aren\u2019t just very common. They\u2019re also the perfect example of bad web design. Add a few ads you never agreed to and you\u2019ll have a plain ugly website.<\/p>\n

5. Your website won\u2019t be mobile-friendly<\/h3>\n

These free templates are usually old and don\u2019t work well on mobile devices. That will make Google penalize you in search results on phones and tablets. And since mobile users make up most of the traffic, you\u2019ll be left with the minority.<\/p>\n

Want to create a free website that works well on mobile devices? Good luck with that.<\/p>\n

6. You\u2019ll have lots and lots of unwanted ads<\/h3>\n

Most of these companies are funded by advertising. You may build your website thinking it\u2019s free, but they\u2019ll charge you through ads, usually placed in the most visible parts of your website.<\/p>\n

These ads may not be what makes your website ugly. But you could be advertising your competition on your own site. In other words: you could be sabotaging your company without meaning to!<\/strong><\/p>\n

7. You could disappear at any moment<\/h3>\n

The company may decide to stop offering the service or shut down your website. If that happens, you\u2019ll lose your website and your domain name, which, although not very professional, was your only presence online.<\/p>\n

\"Your<\/p>\n

And you won\u2019t be able to ask these companies to let you recover your website. Their terms and conditions protect them legally in these cases<\/strong>.<\/p>\n

8. Your data could be the currency<\/h3>\n

If you aren\u2019t paying for a company\u2019s products, then you are the product. These companies don\u2019t only make money from ads on your site. They also sell your personal data, your email and your domain name to other companies<\/strong>.<\/p>\n

Once again, their terms and conditions give them total immunity: the same terms you accepted when you decided to create a free website.<\/p>\n

9. You won\u2019t have IT security<\/h3>\n

Free websites are more vulnerable to cyberattacks. That\u2019s because these companies don\u2019t invest in IT security\u2026 unless you pay for it<\/strong>.<\/p>\n

There have been cases where hackers accessed user lists containing data such as names, emails, addresses and credit cards.<\/p>\n

Also, if you get hacked, it will be very hard to recover your data or your website. See point 7.<\/p>\n

10. Technical support? Dream on<\/h3>\n

Confused while trying to create your free website? Having a problem with the template you chose? Need a feature you can\u2019t find? Pray there\u2019s a help forum<\/strong>. Technical support is expensive and would increase these companies\u2019 costs.<\/p>\n

A common trick is to offer premium support for a monthly fee, so you\u2019ll be \u201csafe\u201d if something goes wrong or you need help.<\/p>\n

11. You could fall victim to unethical practices<\/h3>\n

Some companies that offer free websites are known for distributing malicious software. This could be due to their poor IT security or to various financial incentives. These practices damage your website\u2019s reputation and your search rankings.<\/p>\n

\"A<\/p>\n

Another frequent practice is running link farms. They sell links on thousands of user-created pages to unscrupulous advertisers. Your website could end up with links to gambling sites, scams and spam.<\/p>\n

12. You won\u2019t have statistics or data about your visitors<\/h3>\n

To grow your website, it\u2019s important to know how many people visit you and where they come from. With good hosting, you can get visitor statistics completely free. You can even install Google Analytics or any other analytics service on your site.<\/p>\n

On free websites you can\u2019t install any analytics service. They have their own analytics system and you usually have to pay extra for it.<\/p>\n

13. Deleting your free website will be very difficult<\/h3>\n

Remember: these companies offer free website creation as a business. It suits them to have thousands of user-created pages. The more, the better.<\/p>\n

That\u2019s why they make the process of deleting your website especially difficult. This means your website will stay on their servers for ever and ever.<\/p>\n

Conclusion<\/h2>\n

Creating a free website may be fine if you\u2019re 12 years old and doing a school project. But it\u2019s definitely not a real alternative for your company.<\/p>\n

If you want your company to be online, you need to think about your website\u2019s goals. Do you want visitors to sign up on your site? Do you need to grow your list of potential clients? Are you going to sell products in an online store? Don\u2019t improvise: hire web design specialists<\/a>.<\/p>","_gulupa_en_excerpt":"A \u201cfree\u201d website isn\u2019t as free as it looks; it can end up costing you far more. 13 problems with free website builders and why your company should avoid them.","_gulupa_en_seo_title":"Why Creating a Free Website Is a Mistake for Your Company | Gulupa Digital","_gulupa_en_seo_description":"Creating a \u201cfree\u201d website isn\u2019t as free as they make it look; it can end up costing you much more. Read this post to find out why."},"categories":[6],"tags":[],"class_list":["post-23324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web"],"acf":[],"gulupa_card":{"img":"https:\/\/gulupadigital.com\/wp-content\/uploads\/2019\/08\/pagina-web-gratis.jpg","cat":"DISE\u00d1O WEB","short":"Dise\u00f1o web","date":"August 13, 2019","r":9},"_links":{"self":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/comments?post=23324"}],"version-history":[{"count":1,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23324\/revisions"}],"predecessor-version":[{"id":31967,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23324\/revisions\/31967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media\/26093"}],"wp:attachment":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media?parent=23324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/categories?post=23324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/tags?post=23324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}