{"id":23330,"date":"2019-09-13T15:35:54","date_gmt":"2019-09-13T20:35:54","guid":{"rendered":"https:\/\/gulupadigital.com\/cuanto-se-debe-invertir-en-google-ads\/"},"modified":"2026-10-19T11:49:11","modified_gmt":"2026-10-19T16:49:11","slug":"how-much-should-you-invest-in-google-ads","status":"publish","type":"post","link":"https:\/\/gulupadigital.com\/en\/cuanto-se-debe-invertir-en-google-ads\/","title":{"rendered":"How much should you invest in Google Ads?"},"content":{"rendered":"

When it comes to making ads and advertising campaigns on the internet, Google Ads is the most used tool. We have talked to you about this tool on multiple occasions, and the benefits that can bring you by creating campaigns in it<\/strong><\/a>.<\/p>\n\n\n\n

Now, one of the questions that most concern people when deciding to carry out a campaign that generates Google Ads sales<\/a> How much should be invested?<\/p>\n\n\n\n

Remember that in Google Ads campaigns have a cost per click, that is, when people enter your ad, Google will charge you for that click. The value of this click varies depending on the sector in which you operate, the volume of keywords you use, and how optimized your ad is.<\/p>\n\n\n\n

It is a tool that offers you great results, but you must know how to configure it to avoid losses.<\/p>\n\n\n\n

Below, we will explain some of the issues you should keep in mind when determining how much you should invest in Google Ads.<\/p>\n\n\n\n

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Define the objective of your campaign<\/h2>\n\n\n\n

\u201cWhat do you want to achieve with a Google Ads campaign?\u201d is the first question you should ask yourself, as this will determine how you set up and develop your campaign to get the best results.<\/p>\n\n\n\n

Attracting traffic to your website is not the same as announcing a special discount. Depending on what you are looking for, you will need more or less investment to achieve the desired results.<\/p>\n\n\n\n

Analyze the keywords you want to use<\/h2>\n\n\n\n

Before starting an advertising campaign on Google Ads, it is very important that you research the keywords you want to use.<\/p>\n\n\n\n

Keywords are responsible for triggering your ads when people are searching for something on Google.<\/p>\n\n\n\n

Keywords have a cost associated with their volume of use. The more generic the word, the higher its cost, since more people are using and searching for it, while more specific (or long tail) keywords have lower costs, and you will have more opportunities to reach your audience.<\/p>\n\n\n\n

It is also important to keep in mind the sector in which you operate, since the keywords associated with them will have a different value; keywords from a sector as competitive as car dealerships will not have the same value as one that is not as competitive as vaporizers.<\/p>\n\n\n\n

How to know the approximate cost per click of keywords?<\/h3>\n\n\n\n

You can use the \u201ckeyword planner\u201d tool where it will show you all this information.<\/p>\n\n\n\n

You just have to log into your Google Ads account and in the tools section, look for the planning section. In the second option, you will enter the \u201ckeyword planner.\u201d<\/p>\n\n\n\n

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Here you will have two options: \u201cDiscover new keywords\u201d where you can obtain keywords, according to your product or service, that can help you reach your target audience (ideal if you have not yet defined your keywords); and \u201cCheck search volume and forecasts\u201d where you can find out the behavior of your keywords (if you have already chosen them).<\/p>\n\n\n\n

When analyzing keywords (regardless of which of the two options you choose) keep in mind the data in the columns: the average number of searches, how much is the average cost per click, the value of being at the top and bottom and the level of competition for the word.<\/p>\n\n\n\n

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With this data (in addition to knowing whether the keywords you want to use are effective) you can estimate the budget you need for your campaign.<\/p>\n\n\n\n

Factors that can influence the cost of the click<\/h2>\n\n\n\n

While the tool provides approximate costs per click, this price may vary depending on:<\/p>\n\n\n\n