{"id":23350,"date":"2020-01-17T13:42:58","date_gmt":"2020-01-17T18:42:58","guid":{"rendered":"https:\/\/gulupadigital.com\/5-elementos-esenciales-para-que-una-pagina-web-genere-ventas\/"},"modified":"2025-01-10T14:39:34","modified_gmt":"2025-01-10T19:39:34","slug":"5-essential-elements-for-a-website-to-generate-sales","status":"publish","type":"post","link":"https:\/\/gulupadigital.com\/en\/5-essential-elements-for-a-website-to-generate-sales\/","title":{"rendered":"5 Essential Elements for Creating a Website that Sells"},"content":{"rendered":"

We have been in the market for several years developing websites for different industries, time in which we have identified the elements that make a website sells and is successful<\/strong>. For Gulupa Digital,<\/a>A successful website is one that generates leads and converts visits into sales.<\/p>\n\n\n\n

Here we tell you which are the elements that will make your business close sales day after day and gain potential customers.<\/p>\n\n\n\n

1. A website with a great headline<\/h2>\n\n\n\n

We only have 5 seconds to make a website connect with visitors and convince them to keep scrolling. By this we mean the first impression we want to make on the client. Everything visible on the screen when users enter the website is about transmitting the most important message.<\/strong><\/p>\n\n\n\n

This headline should answer 3 questions: What am I going to get? How is it going to make life better? How do I get it?<\/strong> All this focused on the benefit that the user will receive.<\/p>\n\n\n\n

Let's see how we apply this advice in one of Gulupa Digital's services, through a clear message.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Multiply your sales with an excellent website<\/em><\/h3>\n\n\n\n

Instantly, you know that Gulupa Digital,<\/strong> helps companies to multiply your sales<\/a>, is aimed at entrepreneurs who want to grow their business through a website.<\/p>\n\n\n\n

Good design + Clear message + Correct strategy = Rain of clients<\/em><\/h3>\n\n\n\n

Here you will find out what our value promise is and how we can deliver on it.<\/p>\n\n\n\n

First, we want to increase the business's sales, and we help you get there with our services, in this case, Web design,<\/a>.<\/p>\n\n\n\n

In this way, we know that the first step to a successful website is a clear message.<\/strong><\/p>\n\n\n\n

2. Value proposition<\/h2>\n\n\n\n

The value proposition is what the customer will gain by contracting services with your company or business. Formulating this proposition is simple, as long as the business objectives are clear. It is the value that you promise customers will gain by making a reservation, buying a product, acquiring a service, among others.<\/p>\n\n\n\n

3.Testimonials<\/h2>\n\n\n\n

It's not about putting the longest testimonies. It's not about volume, but about clarity<\/strong>. Testimonials on a website serve to resolve any doubts that may arise before making a purchase or taking a specific action. To know which testimonials to use on a website, ask yourself the following:<\/p>\n\n\n\n

What might stop my customers from clicking? What makes them hesitate to make a purchase?<\/em><\/p>\n\n\n\n

Your customers may think that the service is too expensive, that it may take too long, or that it is not effective. To do this, choose testimonials that address these concerns. For example, if you think your potential customers are concerned about the effectiveness of the product, you can add a testimonial like this one on your website:<\/p>\n\n\n\n

\u201cWow, I thought I would never get my hair back. But this shampoo surprised me, my hair is now completely repaired.\u201d <\/em><\/p>\n\n\n\n

This eliminates any doubt that prevents customers from taking the action you want to achieve.<\/p>\n\n\n\n

<\/p>\n\n\n\n

4. Talk about failure or risk<\/h2>\n\n\n\n

This is where the customer is shown the failure or risk they may face if they do not purchase their products or services. It is not about scaring, on the contrary, it is about showing concern, the cost of not doing business with the company. For example:<\/p>\n\n\n\n

\u201cHow much does it cost your business to not have an adequate marketing strategy?\u201d <\/em><\/p>\n\n\n\n

These types of questions work with any service or product, you have to be measured and not exaggerate the risk or failure.<\/p>\n\n\n\n

5. Talk about success<\/h2>\n\n\n\n

Now, it's time to talk about success. This is about telling the user what success they can have if they decide to work with you. This acts as a lifeline, as you first show them the risk and then the path to success.<\/p>\n\n\n\n

Go ahead and clarify your website's message to increase sales. Your business deserves a website that generates leads every day.<\/p>\n\n\n\n

Do you want a website that sells?<\/strong><\/h2>\n\n\n\n

Call us! We know how to do it.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Llevamos varios a\u00f1os en el mercado desarrollando sitios web para diferentes industrias, tiempo en el que hemos identificado los elementos que hacen que una p\u00e1gina web venda y sea exitosa. Para Gulupa Digital, un sitio web exitoso es aquel que genera clientes potenciales y convierte las visitas en ventas. Aqu\u00ed te contamos cu\u00e1les son esos […]<\/p>\n","protected":false},"author":1,"featured_media":23597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-23350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web"],"_links":{"self":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/comments?post=23350"}],"version-history":[{"count":0,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media\/23597"}],"wp:attachment":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media?parent=23350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/categories?post=23350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/tags?post=23350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}