These have been difficult times for everyone; due to the preventive isolation measures that have been taken throughout Colombia, in order to mitigate the infection of COVID-19, many entrepreneurs have had to close their businesses while waiting for all this to end.<\/p>\n\n\n\n
Considering the current situation in Colombia and in order to find a solution so that people can start working and generating income, the National Government together with iNNpulsa Colombia, the Ministry of Commerce, Industry and Tourism and the High Council of Economic Affairs They designed the platform \u201cI Stay in My Business\u201d<\/strong><\/p>\n\n\n\n In the words of the president of iNNpulsa Colombia, Ignacio Gaitan<\/a><\/strong><\/p>\n\n\n\n "It is a platform that will connect supply with demand, which will allow all merchants to see how their sector is performing, which is their constant concern."<\/p>\n<\/blockquote>\n\n\n\n This project is the beginning that the Colombian government has in mind, in order to ir gradually reactivating the country's economy<\/strong>, but at the same time, they seek to control the spread of COVID-19.<\/p>\n\n\n\n This platform is a Great opportunity for micro, small and medium-sized enterprises<\/strong>, which represent the 80% of the country's employment and 90% of the national productive sector<\/strong><\/a>, since it will allow them to have a new means of contact and communication with their market, and thus be able to continue offering their products.<\/p>\n\n\n\n "This platform also allows us to activate payment buttons, both for home deliveries and for permanent businesses, and, above all, it will allow us to provide news and hold permanent online events."<\/p>\n<\/blockquote>\n\n\n\n \u201cI Stay in My Business\u201d will be available starting next week through the website coronaviruscolombia.gov.co<\/strong><\/a>, will also be available independently by searching for the name.<\/p>\n\n\n\n Something that this period of preventive isolation is not teaching us is that The new direction that all companies must take is towards the digital world.<\/strong><\/p>\n\n\n\n During this period, internet activity has increased exponentially, There are many more people who venture to buy online<\/strong> and receive their purchases at their doorstep.<\/p>\n\n\n\n Without a doubt, \u201cI Stay in My Business<\/strong>"It is an innovative proposal and will be the first approach<\/strong> that many micro, small and medium-sized companies will have with the digital environment.<\/p>\n\n\n\n With this first approach, entrepreneurs can continue exploring other digital marketing alternatives<\/strong> that can enhance your sales strategies<\/strong> and taking advantage of the benefits that \u201cI Stay in My Business\u201d offers you.<\/p>\n\n\n\n Strategies such as advertising on Google Ads<\/a><\/strong> and Facebook Ads or a good one social media management<\/strong><\/a>, are options that will complement the platform in a great way, since they will allow you to have a Greater segmentation of your target audience<\/strong>, giving you a better chance of selling your products to people who are actually interested.<\/p>\n\n\n\n The digital world is full of opportunities and growth for your business and in Gulupa Digital we want to help you and be your allies in this moment of transition<\/strong>.<\/p>\n\n\n\n Our experts are ready to answer your questions and create the perfect digital strategy that will help you adapt to the digital world.<\/p>\n\n\n\n And remember, #StayHome and together we will get through this.<\/strong><\/p>","protected":false},"excerpt":{"rendered":" Han sido tiempos dif\u00edciles para todos; debido a las medidas de aislamiento preventivo que se han tomado en toda Colombia, con el fin de mitigar la infecci\u00f3n del COVID-19, muchos empresarios han tenido que cerrar sus negocios a la espera de que todo esto acabe. Viendo el panorama actual de Colombia y en aras de […]<\/p>\n","protected":false},"author":1,"featured_media":26032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"","rank_math_description":"Yo Me Quedo En Mi Negocio, es una plataforma pensada para ayudar a los negociantes colombianos. Si quieres saber m\u00e1s al respecto, visita nuestro blog.","rank_math_focus_keyword":"yo me quedo en mi negocio","rank_math_canonical_url":"","rank_math_robots":["index"],"_gulupa_en_title":"\u201cYo Me Quedo en Mi Negocio\u201d: The Platform Designed to Help Colombian Entrepreneurs","_gulupa_en_content":"\n These have been hard times for everyone. Because of the preventive isolation measures taken across Colombia to slow the spread of COVID-19, many business owners have had to close their businesses while they wait for all this to end.<\/p>\n\n\n\n Given the current situation in Colombia, and in search of a solution so people can start working and generating income again, the National Government, together with iNNpulsa Colombia, the Ministry of Commerce, Industry and Tourism and the Presidential Advisory Office for Economic Affairs, designed the platform \u201cYo Me Quedo en Mi Negocio\u201d<\/strong> (\u201cI Stay in My Business\u201d).<\/p>\n\n\n\n In the words of the president of iNNpulsa Colombia, Ignacio Gait\u00e1n<\/a><\/strong>:<\/p>\n\n\n\n \"It is a platform that will connect supply with demand, and that will allow all merchants to see how their sector is performing, which is their constant concern.\"<\/p>\n<\/blockquote>\n\n\n\n This project is the first step the Colombian government has in mind in order to gradually reactivate the country\u2019s economy<\/strong>, while at the same time trying to control the spread of COVID-19.<\/p>\n\n\n\n The platform is a great opportunity for micro, small and medium-sized businesses<\/strong>, which account for 80% of the country\u2019s employment and 90% of the national productive sector<\/strong><\/a>, because it will give them a new way to reach and communicate with their market, so they can keep offering their products.<\/p>\n\n\n\n \"This platform also makes it possible to activate payment buttons, both for deliveries and for brick-and-mortar businesses, and above all, it will allow us to share news and hold ongoing online events.\"<\/p>\n<\/blockquote>\n\n\n\n \u201cYo Me Quedo en Mi Negocio\u201d will be available starting next week through the website coronaviruscolombia.gov.co<\/strong><\/a>, and it will also be available on its own by searching for its name.<\/p>\n\n\n\n One thing this period of preventive isolation is teaching us is that the new direction every company must take is toward the digital world.<\/strong><\/p>\n\n\n\n During this period, internet activity has grown exponentially, and many more people are venturing to buy online<\/strong> and receive their purchases at their door.<\/p>\n\n\n\n Without a doubt, \u201cYo Me Quedo en Mi Negocio<\/strong>\u201d is an innovative initiative and will be the first contact<\/strong> many micro, small and medium-sized businesses have with the digital environment.<\/p>\n\n\n\n With this first step, business owners can keep exploring other digital marketing alternatives<\/strong> that can strengthen their sales strategies<\/strong>, while taking advantage of what \u201cYo Me Quedo en Mi Negocio\u201d offers.<\/p>\n\n\n\n Strategies such as Google Ads advertising<\/a><\/strong> and Facebook Ads, or good social media management<\/strong><\/a>, will complement the platform very well, because they give you more precise targeting of your audience<\/strong> and a better chance of selling your products to the people who are really interested.<\/p>\n\n\n\n The digital world is full of opportunities and growth for your business, and at Gulupa Digital we want to help you and be your ally during this transition<\/strong>.<\/p>\n\n\n\n Our experts are ready to answer your questions and create the perfect digital strategy to help you adapt to the digital world.<\/p>\n\n\n\n And remember: #StayHome, together we\u2019ll get through this.<\/strong><\/p>\n","_gulupa_en_excerpt":"\u201cYo Me Quedo en Mi Negocio\u201d (\u201cI Stay in My Business\u201d) is a platform launched by the Colombian government and iNNpulsa to help businesses keep selling during the COVID-19 lockdown.","_gulupa_en_seo_title":"\u201cYo Me Quedo en Mi Negocio\u201d: A Platform for Colombian Entrepreneurs | Gulupa Digital","_gulupa_en_seo_description":"\u201cYo Me Quedo en Mi Negocio\u201d is a platform designed to help Colombian business owners. Learn what it is and how it complements your digital marketing."},"categories":[7],"tags":[],"class_list":["post-23356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-digital"],"acf":[],"gulupa_card":{"img":"https:\/\/gulupadigital.com\/wp-content\/uploads\/2020\/04\/yo-me-quedo-en-mi-negocio.jpg","cat":"MARKETING DIGITAL","short":"Marketing Digital","date":"April 24, 2020","r":3},"_links":{"self":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/comments?post=23356"}],"version-history":[{"count":2,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23356\/revisions"}],"predecessor-version":[{"id":32174,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/23356\/revisions\/32174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media\/26032"}],"wp:attachment":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media?parent=23356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/categories?post=23356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/tags?post=23356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}But what is \u201cI Stay in My Business\u201d?<\/h2>\n\n\n\n
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Where can I find the platform?<\/h2>\n\n\n\n
It's time for digital transformation<\/h2>\n\n\n\n
But what is \u201cYo Me Quedo en Mi Negocio\u201d?<\/h2>\n\n\n\n
\n
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Where can I find the platform?<\/h2>\n\n\n\n
It\u2019s time for digital transformation<\/h2>\n\n\n\n