{"id":28796,"date":"2026-03-27T13:11:50","date_gmt":"2026-03-27T18:11:50","guid":{"rendered":"https:\/\/gulupadigital.com\/?p=28796"},"modified":"2026-03-27T13:11:50","modified_gmt":"2026-03-27T18:11:50","slug":"como-medir-roi-marketing-digital-colombia","status":"publish","type":"post","link":"https:\/\/gulupadigital.com\/en\/como-medir-roi-marketing-digital-colombia\/","title":{"rendered":"<span class=\"orange3\">C\u00f3mo medir el ROI del marketing digital:<\/span> m\u00e9tricas reales para gerentes en Colombia"},"content":{"rendered":"<p>Si el marketing no se puede conectar con ventas, termina siendo un gasto que se defiende con presentaciones lindas.<\/p>\n<p>El ROI del marketing digital en Colombia se mide cruzando inversi\u00f3n, conversiones y valor comercial real.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gulupadigital.com\/wp-content\/uploads\/2026\/03\/2026-03-27-como-medir-roi-marketing-digital-colombia-pexels-4150032-jpg.jpg\" alt=\"Imagen de tablero de m\u00e9tricas y retorno de inversi\u00f3n\" loading=\"lazy\" title=\"|\"><\/figure>\n<p>ROI es retorno sobre la inversi\u00f3n. En lenguaje menos aburrido: cu\u00e1nto te devuelve el negocio por cada peso que pones.<\/p>","protected":false},"excerpt":{"rendered":"<p>Medir ROI del marketing digital exige conectar inversi\u00f3n, conversiones y ventas reales, no solo m\u00e9tricas bonitas.<\/p>","protected":false},"author":1,"featured_media":28774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[605],"tags":[],"class_list":["post-28796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital"],"_links":{"self":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/28796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/comments?post=28796"}],"version-history":[{"count":0,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/posts\/28796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media\/28774"}],"wp:attachment":[{"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/media?parent=28796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/categories?post=28796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulupadigital.com\/en\/wp-json\/wp\/v2\/tags?post=28796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}