If we want our digital marketing strategy to be effective, we must take into account the Social media trends for 2023 that are being developed.

Social media has changed the way we consume in the digital world: it has gone from being mere recreational spaces to becoming an entire ecosystem of interactions and actions between different users.

For businesses of all levels, a good social media strategy is part of an overall marketing plan that is articulated with the goal of increasing sales.

With this in mind, we want to tell you about some social media trends for 2023 that you should keep in mind to optimize and improve your results for your company.

TikTok will be much more relevant this year

We cannot deny the great popularity of TikTok among the public. This is one of the social networks that has experienced a great growth in active users and time invested within it.

It is a very attractive social network thanks to its offer of short but substantial content, qualities that the public (especially young people) greatly appreciate.

Furthermore, thanks to its constant updates, TikTok is aiming to be an all-in-one app: they want users to be able to do everything they need without having to resort to other apps or platforms.

Currently, TikTok offers the ability to create short and long videos (maximum 10 minutes), it already has stories, the ability to make carousels, an internal advertising search, and other features that are still being tested.

Do these features sound familiar to you? Well, they are TikTok's adaptation compared to its competitors.

So keep in mind the growth of this social network, and start generating valuable content on it so that your brand reaches new audiences or captivates existing ones.

Reels, Shorts and short videos

Another social media trend for 2023 that has already been implemented in previous years is short videos with durations between 10 and 30 seconds.

The first to implement it, and who set the trend, was TikTok, then Instagram implemented it with Reels and YouTube recently launched Shorts.

The public welcomed this new short video format so much that it is now a highly consumed, viral content and preferred by users.

From a social media strategy perspective, it is important to integrate posts of this type of format, as they have a great reach and positively impact the ROI of your strategy. 

Take advantage of the different tools offered by social networks when creating your short video, look at the trends and adapt them to your market niche and, finally, measure and analyze the results they have had.

LinkedIn's move to a less corporate social network

LinkedIn has been characterized as a corporate social network and its focus is on connecting companies and entrepreneurs for contractual or recruitment purposes.

However, for some time now, LinkedIn has been updating and adding features similar to Facebook and Instagram, making it a less formal social network.

Updates such as carousels, reactions, video edits and stories are aimed at making LinkedIn show the more human side of corporations without losing its main function.

As part of the social media trends for 2023, consider giving LinkedIn content a twist: Tell stories about your company, success stories, anecdotes, advice, opinions, among other content. Of course, remember that it is still a corporate network, so take care of the content and try not to post too much.

SEO on social networks

Another social media trend for 2023 will be to give more priority to the SEO of posts to achieve greater reach.

Why? Because younger audiences have shown a tendency to use social media as a search engine: If they want to know something about a product, a brand or a business, they first look for information on social media.

This is supported by research conducted by Google, which shows that 401% of young people between the ages of 18 and 24 search for information through social networks.

Based on these findings, Google has begun indexing and displaying in its search results posts from different social networks related to the search terms that a user uses.

Therefore, it is important that within your content you consider keywords and search intentions and begin to implement them to be indexed by Google within its search results.

BeReal as part of social media trends for 2023

Although BeReal began operating in 2019, it was in 2022 that this application captured the hearts of young audiences and began to gain strength within the world of social networks.

But what is BeReal? It is an application that notifies the user, at some point during the day, that they must upload a photo. This photo must be taken instantly from the application, there are only 2 minutes to do it and no type of filter or retouching is allowed.

The result is real content, from now and that shows the reality in which we live, qualities that are greatly appreciated by users who are tired of the perfectionism shown by other social networks.

Another of BeReal's attractions is that it has not yet implemented an ad or monetization system, so all content is organic.

Now this boom may be temporary or it may last for a long time, this would only be evident with the actions that the company takes with respect to the management of its social network and how the audience reacts to them.

In conclusion

Social media in 2023 will continue to be an important part of any marketing strategy for companies and entrepreneurs.

They are a very changing environment and sometimes it is difficult to stay up to date, but with these social media trends for 2023 you will have a great idea of the types of content and forms of interaction that are best accepted by the public and that you can adapt to your content strategy.

In Gulupa Digital, you can find different services for the social media advertising management. Communicate with us, to provide you with all the advice for your company.