A Website It is the set of electronic files and web pages referring to a particular topic, which includes various pages, such as the home page, which welcomes and a short introduction to the benefits offered by said website.

Pages are created depending on the client's needs and preferences. The idea is that each website is completely personalized. All of this is created under one domain name and Internet address.

The World Wide Web, or simply the Web as we commonly call it, is made up of websites, and in turn, web pages. Usually many people get confused with these two terms. The explanation is simple; a website is actually a set of web pages.

Example: Gulupa Digital has a website that can be visited at the following address: https://gulupadigital.com/ and each link that can be consulted within this site represents a web page.

•  Why does your Medellín company have to be on the Internet?

Something important you should know is that websites

These can be used by public and private institutions, organizations and individuals to communicate and/or transmit information at a national or international level.

In the case of companies, this message is linked to the offer of their products and/or services through the Internet, and in general to optimize their marketing functions.

If you are located in a different location than the person who will be creating your website, don't worry. The website doesn't necessarily have to be located on your business's computer system.

The files and documents that make up the website may be located on a computer in another location, including another country.

The only requirement is that the computer on which the documents are located is connected to the World Wide Web. This computer, or Web Server, as it is technically called, can host more than one Web site and effectively serve visitors to each of the sites.

• How to successfully position your website

In addition, they need a name and a location.

Just like buildings, offices and houses, websites also require a particular address so that users can access their information. These addresses, or URL (Uniform Resource Locator) They appear in all media, such as print media, radio, television, magazines, technical publications and on the Internet itself through search engines.

The names of these websites (domains) are held by a global nomenclature system, and are governed by ICANN (Internet Corporation for Assigned Names and Numbers).

Websites can be on a variety of topics, highlighting business, services, products, corporate image, entertainment, social networks, information sites and much more.

Once you have your website up and running, you need to take certain actions to position it in search engines like Google, Bing or Yahoo. To make your website more visible, you can adopt an advertising strategy on these search engines (SEM), or a organic positioning strategy (SEO).

Both strategies have their pros and cons. On the one hand, when you have a SEM strategy, your website will appear in the first results as long as you pay the search engines. An SEO strategy consists of optimizing your website so that the search engines know that your content is important for the user, which takes a little more time.

It is advisable to use a mixed strategy where you pay to be in the top spots while the page is positioned organically.

If you want that Let's create your company's website, completely personalized and tailored to your needs, contact us at the following email address: info@gulupa.com.co or to the telephone numbers that appear in our footer.