EN 
ES 
“When to redesign a website” is perhaps one of the most difficult questions for website owners to answer.
We have to accept that everything has a beginning and an end. And in the digital world this “end” can be very relative.
Pensemos en la tendencia, uno de los campos más cambiantes que existen: en los 90 existían unos estándares que te indicaban que lucías bien: colores, texturas, cortes, y combinaciones; si al día de hoy miramos la tendencia de esos años seguramente diremos “¿En qué estaban pensando?”.
The same thing happens with websites: what worked a few years ago doesn't work today.
And it is what no longer works that you need to work on so that your website continues to do its job. That is: Your website should be your best salesperson and get you clients. Ahí es cuando sabes que es necesario rediseñar un sitio web.
Debes tener muy presente que los sitios web no son estáticos; por eso, rediseñar un sitio web es común. Al contrario, son dinámicos, constantemente deben ajustarse detalles que se encuentran en el camino para ir obteniendo los mejores resultados.
So rather than talking about “when”, we should talk about “why” a website should be redesigned and that is what we are here for.
A continuación, explicaremos algunos factores que se deben tener presente al momento de decidir si es necesario o no rediseñar un sitio web profesional.
Rediseñar un sitio web por antigüedad
If your website is already a few years old, it is a good idea to consider a redesign. When talking about redesign, you should not only think about the visual part, but also about the procedural part.
New proposals are constantly being generated and others are being abandoned in both design and programming. In design, new shapes, colors, textures, combinations and layouts are proposed that indicate that they may be more attractive to clients. In the programming area, new codes and plugins are generated that seek to make the website more efficient.
It is important to implement these advances (not all of them, just those that are necessary for the website) to achieve a current, user-friendly appearance and experience that helps the website generate conversions and profits.
Cambio de identidad corporativa significa rediseñar un sitio web
If a change has been decided to be made to the company's corporate identity, this change must be reflected on the website as well. The website must reflect the essence and purpose of the company on the Internet, so any change made to the identity must be implemented on the website.
If the corporate identity is changed, but the website continues to use the old elements, a disconnection is created between what is seen on the website and the new brand design proposal. This will generate distrust in the users who have entered the website, and sooner rather than later they will leave, never to return.
Content
We cannot stress enough that content is king on the internet. You should carefully look at the content of your website: text, images, videos, icons, illustrations, gifs, etc. which content works and can be left, and which doesn't so you can improve or change it.
Simplify your texts, use a more emotional tone and communicate the benefits of obtaining the product or service rather than explaining how it works. Ideally, you should use a moderate amount of text spread across various parts of the page. As a final tip, if you don't have a blog, or if you do, it's not constantly updated, it's time to start writing articles on topics that interest your sector. This is good for positioning your website in the top search engines.
For images, it is about using those that represent the ideal of the company, the service or product it offers. They must be of good quality and the appropriate size according to the design and layout.
Elements such as illustrations, videos or gifs are good for engaging visitors and making them stay longer on the website and have a higher probability of conversion. However, be careful with the weight of these elements, as they influence the loading time of the website.
Responsive design: redesign a website
Desde el 2026, hacer que el diseño de un sitio web se adapte a los dispositivos móviles dejo de ser un capricho para convertirse en una necesidad y es obligación rediseñar un sitio web que no lo tenga. Hoy en día, la mayoría de visitas que recibe un sitio web proviene de dispositivos móviles, como el celular y la tableta, por lo que si un sitio web no está pensado para ser visualizado desde estos dispositivos, está perdiendo muchas oportunidades de venta.
It is not about thinking of a design for computers and another design for mobile devices, it is about having the same design adapt to the dimensions of the different devices, in this way the unity of the website is not lost and the different visitors will feel comfortable browsing the website.
User Experience
In web design, we always talk about user experience, that is, designing the website in such a way that the person who visits the website interacts and finds what they are looking for in a simple way.
The path that users take on the website, how they interact, which pages they visit and on which they leave the website must be taken into account. In this way, it can be considered whether the conversion scheme that was outlined in the website design works or if there are irregularities that need to be corrected. A good website with a design that takes into account the user experience is more likely to convert.
Bonus: accept online payments
It is very important for any company to facilitate the payment process for its sales. This is why some companies seek to implement a payment gateway on their website (or create a virtual store directly), so that your customers can pay with as little friction as possible.
If you are thinking of converting a website into an online store (or a transactional website), you need to carefully analyze your target audience.
Antes de tomar la decisión, pregúntate: ¿tus clientes tienen la disposición y conocimiento para pagarte por medios digitales?, ¿esto haría más fácil el proceso para ellos? Si la respuestas son afirmativas, entonces rediseñar un sitio web es el camino correcto para tomar.
If your company does not make the leap to digitizing the payment process (which is inevitable, by the way), you risk being left behind by the competition.
Conclusion
En resumen, cuando hablamos de rediseñar un sitio web, se trata más de pensar en la razón por la cual lo estamos haciendo. Puede que en el momento no sea necesario realizar un rediseño, y con unos simples ajustes puedes lograr mejoras considerables, pero si llega el momento de rediseñar un sitio web por completo, analiza con lupa (o con Gulupa Digital,) your website to find out what is failing and correct it in the redesign to obtain improvements in website conversion.
