B2B marketing for professional services firms
Website, SEO and campaigns for consulting firms, practices and service companies that sell through meetings. Qualifying forms and social proof that convinces, so your website works like your best sales rep.
- B2B marketing
- B2B lead generation
- Qualifying forms
- Social proof
- Website for consulting firms
How your clients look for a provider.
In B2B, nobody buys on the first click. A buying committee researches, compares and asks for references, and your website has to answer before they call you.
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PROBLEM
Searches by problem
“How to reduce…”, “how to comply with…”, “how to improve…”. People searching like this don't know who to hire yet: useful content puts you on the list.
- how to reduce logistics costs
- how to comply with safety regulations
- how to improve accounts receivable collection
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SERVICE
Searches by service
Clients already know what they need and look for providers. The company that best explains what it does, who it's for and how it works wins.
- quality management consulting
- outsourced payroll
- IT systems audit
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COMPARISON
Comparison searches
Before the meeting, the committee compares case studies, clients, certifications, reference prices and reviews.
- best consulting firms in Colombia
- logistics software company reviews
- ISO-certified provider
Results from B2B companies that work with us.
For confidentiality we don't publish client names: we share the challenge, what we did and what changed.
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CONSULTING FIRM · BOGOTÁ
Business management consulting firm
We restructured the services into dedicated pages, with case studies and a form that asks about company size and urgency before booking.
- qualified meetings
- +54%
- off-profile form submissions
- −35%
- months of work
- 6
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INDUSTRIAL SERVICES · MEDELLÍN
Industrial services company
SEO by service and industry, plus Google Ads campaigns on provider searches, tracking every quote request.
- quote requests
- +73%
- organic clicks
- +49%
- months of work
- 8
Figures compared against the equivalent previous period. Every market is different: results depend on competition, budget and offer.
B2B marketing, from search to meeting.
In a consultative sale, every page has to answer a question from the buying committee.
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STRUCTURE
Service structure
One page per service and per industry that explains what you do, who it's for, how you work and what results you've achieved.
- By service
- By industry
- Case studies
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FORMS
Qualifying forms
Questions such as company size, budget or urgency, so your sales team talks first to the people who can actually buy.
- Qualification
- CRM
- Priority
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SOCIAL PROOF
B2B social proof
Case studies with figures, client logos with their permission, certifications and testimonials with name and title.
- Case studies
- Testimonials
- Certifications
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SEO
SEO and expert content
Guides and articles that answer the buying committee's questions and show you know what you're talking about.
- Guides
- E-E-A-T
- Comparisons
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CAMPAIGNS
Google Ads and LinkedIn
Campaigns for provider searches and targeting by job title and industry, with a budget measured in meetings, not clicks.
- Google Ads
- Meetings
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ROI
ROI of your corporate website
Every form, call and meeting tracked by source, so you know how much the website contributes to your sales pipeline.
- Analytics 4
- Sales pipeline
- Attribution
How we get started with your company.
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Sales diagnosis
We learn how you sell: who decides, how long the cycle is, what clients ask and where your meetings come from today.
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Structure and social proof
We organize your services into dedicated pages and gather the case studies, testimonials and certifications that answer objections.
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Forms and campaigns
Qualifying forms, Google and LinkedIn campaigns and content for every stage of the buying committee.
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Tracking in meetings
A monthly report with qualified meetings, cost per meeting and the website's contribution to the sales pipeline.
Frequently asked questions about B2B marketing.
What is B2B marketing?
It's the marketing of companies that sell to other companies. It differs from B2C in that the purchase takes longer, a group of people decides and it relies more on trust, case studies and relationships than on impulse.
How long does B2B marketing take to bring in meetings?
Google Ads campaigns can bring requests within the first few weeks; SEO and content take several months, but they usually bring the highest-quality meetings.
How does a qualifying form work?
With two or three key questions (company size, need, timeline or budget) that rank requests by priority without scaring off the person filling out the form.
Does LinkedIn work for B2B lead generation?
Yes, especially to reach specific job titles and industries. It works best combined with a website that converts and content that backs up what you advertise.
How do you measure the ROI of a corporate website?
By tracking every form, call and meeting by source and matching it against closed deals. That way you know which channel brings clients, not just visits.
Other industries and related services.
Get a quote for your B2B strategy
Tell us what you sell, who you sell to and where your meetings come from today. We start with a 30-minute meeting.
- 30-minute meeting
- Qualified leads
- Your accounts stay in your name
