Frequently asked questions about web design, SEO and digital marketing

We're a digital marketing and web development agency based in Medellín, Colombia. We design WordPress websites and online stores and connect them with SEO, Google and Meta advertising, and content to generate customers.

We're in Medellín, Colombia. Our address is Cl. 42 #81A - 51, Medellín, Colombia.

Monday to Friday, 7:30 a.m. to 5:00 p.m. (Colombia time). Outside those hours you can message us and we'll reply first thing the next business day.

Message us through the contact form or on WhatsApp. We'll schedule a 30-minute meeting to understand your case and send you a tailored quote.

Yes. We work remotely with companies in different cities and countries, and we have dedicated pages for several cities where you can see how we work in your market.

It depends on what your company needs, which is why every quote is tailored. Leave us your details and we'll send you the exact price, with no fine print.

You do. On day 35 you receive the site on your final domain along with every password: you're in full control.

We review the design together, with unlimited revisions until you say «that's it». And on day 16, when you approve it, you can request our «100% Wow Factor» guarantee.

It's free. Simple as that.

The timelines on this page are estimates in business days based on the Colombian calendar, excluding weekends and holidays. Your project's final schedule is set out in the quote, based on the project's needs.

We decide that with you at the kickoff meeting, based on what you already have. If you already have a domain, we launch your site there; if not, we'll advise you.

The initial questionnaire, a 1-hour meeting and your content (copy, images and video) on day 2. If the final content doesn't arrive by day 8, we move forward with placeholder copy so the project doesn't stall.

It depends on what your business needs: catalog, payment gateway, pages and features. That's why every quote is tailored. Leave us your details and we'll send you the exact price, with the scope spelled out and no fine print.

On WordPress and WooCommerce: the world's most widely used combination for self-owned stores. It's easy to manage, charges no commission per sale and is 100% yours. You only pay your payment gateway's fee, directly to the provider.

Whichever you choose. We recommend Wompi, Mercado Pago, PayU or ePayco. We integrate it in live mode and run test purchases before launch. Fees and the contract are directly with the payment provider.

As many as you want. We do the initial upload of up to 20 products and 20 categories or subcategories; after that, you add, edit and manage the entire catalog from the dashboard.

Your store is free. The count starts on Day 1, once the kickoff meeting is done and the material is received, and requires you to reply within 24 hours at each review stage.

Yes. You can give unlimited feedback on each proposal, and up to 2 redesigns are included. And on day 16, when you approve, you can activate our «100% Wow Factor» guarantee for an extra round at no cost.

Not in the base scope. Advanced logistics, ERP, e-invoicing, multi-currency, marketplace or subscriptions are quoted separately and spelled out in your proposal before we start.

You do. On day 40 you receive the store on your final domain along with every password and access: you're in full control.

Integrations between systems, web platforms and portals, process automation, WordPress and WooCommerce development, performance and security optimization, and data dashboards. If your operation needs it and it can be solved with software, we'll evaluate it.

PHP, JavaScript (Node.js and React), Python, SQL, WordPress and WooCommerce, among others. We don't start from a favorite technology: we choose it based on each project's specific need, what you already have and how it's going to grow.

It depends on the scope. After the diagnosis, you receive a proposal with a defined scope, timeline and cost. The upfront investment is usually higher than a generic tool, but it avoids paying for features you don't use, rework and patches that pile up.

A specific feature can be ready in a few weeks. A site with custom development usually takes 4 to 8 weeks, and complex platforms or integrations take 8 to 12 weeks or more. The exact timeline goes in the proposal.

Yes. We start with a diagnosis of what exists: we almost always integrate or extend it. If it makes sense to replace something, we'll tell you why and what each path costs.

Yes. We've done it with Siigo, Alegra, in-house ERPs, payment gateways and PSE, among others. If the system has a REST or SOAP API, we can connect it; if it doesn't, we evaluate alternatives.

With secure development practices from the start: data validation, access control, encryption, code review and security testing before launch. Integrations are tested so they don't affect speed or stability.

We train your team, document the solution and support you with maintenance, monitoring and new features. If your solution runs on WordPress, you can add it to one of our support plans.

No. Tell us the problem in your own words: what you do today, what's holding you back and what you'd like to happen. The technical translation is our job.

It depends on your market, your competition and the current state of your site. The initial phase lasts 3 months to build a solid foundation; after that we operate month to month and results build up over time. Be wary of anyone who promises the top spot in weeks.

No, and nobody can honestly do so: Google doesn't sell organic rankings. What we do give you is a verifiable process: concrete deliverables, a change log, evidence and a monthly report showing what's happening.

It's the need behind what someone types into Google: getting informed, comparing or hiring. We work by search intent (1, 3 or 10 a month depending on the plan) and assign one URL to each so your pages don't compete with each other.

AEO structures your content so it's extracted as a direct answer. GEO works on your external reputation so AI cites you as a source. And llms.txt is a reading guide for AI systems that prioritizes your important pages. It's all included depending on the plan.

The recommended minimum commitment is 6 months: a 3-month initial phase and, from month 4, monthly management with ongoing optimization.

They don't compete; they complement each other. Google Ads delivers results from day one while you pay; SEO builds an asset that keeps bringing in customers without paying for every click. We'll recommend the right mix for where you are now.

Not always. First we audit it. If the technical foundation allows it to rank, we work with what you have; if not, we'll tell you why before you invest.

It depends on the plan (Essential, Professional or Elite) and your project's scope. Leave us your details and we'll send you a tailored quote.

One person to approve deliverables within 3 business days max, access to your tools and real information about your services, coverage, differentiators and FAQs. If your industry requires it, you handle the legal review before publishing.

The timelines on this page are estimates in business days based on the Colombian calendar. The final schedule is set out in the quote, based on your project's needs.

It depends on the plan and the digital advertising budget you want to invest, which is why every quote is tailored. Leave us your details and we'll send you the exact price.

We define it together with you. Gulupa doesn't decide alone: you know your customer, we turn that into measurable criteria.

Every guarantee has its consequence in writing. You'll find them in the guarantees section of this page.

Yes. You pay the ad budget directly to Google and Meta. Gulupa's fee covers management.

Yes. It includes an audit of your current account before you decide, so the switch doesn't slow down what's already working.

Approving the budget and creatives before they're published, plus a kickoff meeting.

They're an estimate in business days and hours based on the Colombian calendar. Your campaign's final schedule is set out in the quote, based on your business needs.

It depends on the plan and the ad budget you want to invest, which is why every quote is tailored. Leave us your details and we'll send you the exact price.

It depends on your industry and how much a click costs. In your quote, we recommend a realistic budget so the campaign can learn and generate data.

It means Google certifies that we meet its requirements for performance, managed spend and current team certifications in Google Ads.

Yes. The account, billing and data belong to your company from day one, with admin access for you.

We define that in the audit. We usually start with Search, because it captures people who are already searching, and add Performance Max, YouTube or Shopping once there's data.

The launch campaign goes live within 24 business hours. Google's automated bidding strategies need a few weeks of data to stabilize; we show you the progress every week.

Yes. We review structure, tracking, search terms and bids before proposing changes, so we don't slow down what's already working.

It depends on the plan and the ad budget you want to invest, which is why every quote is tailored. Leave us your details and we'll send you the exact price.

No. We focus on ads: Meta Ads and TikTok Ads campaigns with ad creatives. If you need a community manager, we'll recommend a partner.

Facebook, Instagram (feed, Stories and Reels), WhatsApp and Messenger with Meta Ads, and TikTok with TikTok Ads.

Yes. It includes graphics and short videos designed for each format. The quantity depends on the plan.

Yes. The Business Manager, ad account and pixel belong to your company from day one.

Yes. You pay it directly to Meta and TikTok. Gulupa's fee covers management.

Every week on the standard plan and every two weeks on the starter plan, reviewed with you.

No. When we start, we run a diagnosis of the actual state of your WordPress site so we know where we're starting from, avoid surprises and prioritize what's urgent.

It depends on the plan and the state of your site. Each plan covers a year of service and is paid once. Leave us your details and we'll send you the exact quote, with the scope spelled out.

Response time is up to 3 business days on all three plans. On the Elite plan, your requests also get operational priority.

No. Corrective maintenance is unlimited on every plan: every time your site has an error or failure that keeps it from working properly, we handle it.

Updating images or copy, basic layout changes (reordering rows or columns without noticeably altering the visual style), creating simple forms or popups, and publishing blog posts, products or new categories. You send the content.

We update in a controlled way to avoid that. And if anything out of the ordinary happens, the Professional and Elite plans include backups to roll back to a stable version without wasting time.

It's a complete copy of your site, stored on our private servers, so we can roll back to that version if something goes wrong. It's quarterly on the Professional plan and monthly on the Elite plan.

A person. A team of WordPress experts in Medellín, with sound judgment and plain language. Every request has a named owner.

Yes. We handle your information and access credentials confidentially and responsibly, and every intervention is logged in your client area.

It depends on the type and depth of the infection. We start with a 30-minute 1-on-1 audit and, with the diagnosis in hand, give you a plan and an estimated timeline before we begin.

That's not the goal. Before intervening we make a copy of the current state and, during the cleanup, we recover the files the malware damaged or modified.

Plugins detect known threats, but much of the malware is obfuscated, disguised as a legitimate file or hidden in the database. That's why we remove it manually.

Once the site is clean, we request a review through Google Search Console. The final decision is Google's, but a clean, well-documented site is what it needs to remove the warning.

If the door they came in through is still open, yes. That's why we close vulnerabilities, harden the site and leave monitoring in place. For long-term protection, we recommend a WordPress support plan.

Yes. We review the provider's report, clean up what's flagged and what doesn't show up in the report, and coordinate with their support team to reactivate the account.