ChatGPT advertising for companies in Colombia
Since October 21, 2026, Colombian companies can advertise on ChatGPT. Your ad appears below the answer when someone is chatting about what you sell. We set up, measure and optimize your campaigns in the OpenAI Ads Manager, alongside your Google and Meta campaigns.
Over 500 companies served since 2016 · Google Ads, Meta and now ChatGPT management · Medellín, Colombia
In short
- Can you advertise on ChatGPT from Colombia?
- Yes. OpenAI enabled advertising in Colombia on October 21, 2026.
- Where does the ad appear?
- Below ChatGPT's answer, labeled as an ad and separate from the answer.
- Who sees it?
- People over 18 using the Free and Go plans. Plus, Pro, Business and Enterprise users don't see ads.
- How is it charged?
- Per click (CPC) or per thousand impressions (CPM), in an auction. OpenAI recommends starting with a bid of US$3 to US$5 per click.
- Does it change what ChatGPT answers?
- According to OpenAI, no: ads don't influence the answers.
- What does Gulupa do?
- We manage your campaigns: strategy, ads, context hints, tracking, optimization and reports with decisions.
Updated on October 28, 2026 with information from OpenAI.
Your customers already ask ChatGPT before buying
Until now, appearing in a ChatGPT conversation depended on the model mentioning you. Since October 2026 you can also pay to be there, at the moment the person is comparing options.
It doesn't replace Google or Meta: it is a new channel, with a different way of searching. A well-crafted ad arrives right after the person has explained in detail what they need.
On Google people type keywords; on ChatGPT they describe their problem in detail.
How an ad works on ChatGPT
The person chats
They ask, for example, how to choose invoicing software for their company or what to consider when remodeling a kitchen.
ChatGPT answers
The answer is the same with or without advertising.
The ad appears below
If your ad is relevant to that conversation, it appears below the answer, labeled as an ad, with your name, your icon, a title, a description, an image and the link to your page.
You pay per click or for reach
Depending on the campaign, you pay when someone clicks or per thousand impressions.
OpenAI doesn't use exact keywords. Advertisers provide “context hints”: topics and situations where their ad makes sense. The platform decides where to show it based on relevance. That is why the quality of the ad and the landing page matters as much as the bid.
Does it make sense for your company?
It is a new channel and in beta. We tell you honestly when it's worth it and when it isn't yet.
It makes sense if
- You sell something people research before buying: software, professional services, education, tourism, mid- to high-value products, B2B services.
- You already have a clear, fast landing page, and someone who handles inquiries during business hours.
- You want to reach a new channel before your competitors, with budget to test methodically.
Not yet if
- Your business is in health, mental health or regulated topics: OpenAI avoids showing ads near those conversations.
- You expect guaranteed results in the first month: it is a beta platform and the first 30 days are for learning.
- You have no way to measure what happens after the click.
What we do for you
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01
Channel strategy
We decide whether ChatGPT makes sense for your offer and how much weight it gets versus Google and Meta.
-
02
Ads Manager setup
Account, billing with your card, campaigns, ad groups and context hints.
-
03
Ads
Titles, descriptions and images designed to appear after a conversation, not a search.
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04
Tracking
UTM parameters, conversion events on your site and the lead dashboard where you mark which contacts became customers.
-
05
Optimization
Weekly review of bids, context hints and ads, with at least one controlled test per month.
-
06
Reports with decisions
Every month we tell you what worked, what we paused, why and what comes next.
What we don't do: we don't guarantee sales, leads or cost per click. No one can on a new platform. We answer for the setup, deadlines, tracking and the quality of the work.
From day one to the first read of results
-
BEFORE
TOGETHER
30-minute diagnosis
We review your offer, your landing page and whether ChatGPT makes sense for you. If it doesn't, we'll tell you.
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DAY 0
YOU
Signature and access
You sign, pay the first month and the setup, and give us access to your Ads Manager account, your site and your analytics.
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DAY 1
GULUPA
First campaign live
On the next business day, after OpenAI's review.
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DAYS 1 TO 10
GULUPA
Tracking and final structure
Tested tracking, lead dashboard, ads and final structure.
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WEEKS 2 TO 4
GULUPA
Learning
We make no big changes except for errors: the platform needs data to learn.
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WEEK 5
TOGETHER
First read of results
We review with you, seriously, what worked and what comes next.
Pricing
ChatGPT is managed as a channel within our campaign management. You can run it alone or combine it with Google and Meta.
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1 CHANNEL
Essential
To start with one channel: ChatGPT, Google or Meta.
- Weekly optimization
- Monthly meeting
- 6 graphic pieces per month
Monthly managementCOP 1,990,000 Setup (one-time): COP 790,000
BOOK A DIAGNOSIS -
RECOMMENDED
Advanced
Two channels, for example ChatGPT and Google.
- Optimization twice a week
- Monthly meeting and biweekly follow-up
- 10 graphic pieces per month
Monthly managementCOP 2,990,000 Setup (one-time): COP 1,190,000
BOOK A DIAGNOSIS -
MULTIPLE LINES
Dominance
Two or more channels, several cities or business lines.
- Optimization twice a week
- Biweekly meeting
- 16 pieces per month, including 2 short videos
Monthly managementCOP 4,690,000 Setup (one-time): COP 1,490,000
BOOK A DIAGNOSIS
Prices in Colombian pesos, excluding VAT. They do not include ad spend, which you pay directly to OpenAI with your card, in US dollars. The minimum ad spend we accept is COP 3,000,000 per month, the same as in our other channels. Initial 6-month commitment.
How is it different from Google and Meta?
| Google Ads See service | Meta (Facebook and Instagram) See service | ChatGPT | |
|---|---|---|---|
| How it reaches people | Through what they type in the search engine | Through their profile and interests | Through the topic of the conversation |
| How the ad is chosen | Keywords and auction | Audiences and auction | Relevance to the conversation and auction |
| Maturity | Mature platform | Mature platform | In beta in Colombia since October 2026 |
| Best use | Demand that is already searching | Generating demand and awareness | Decisions researched through conversation |
Frequently asked questions about ChatGPT advertising
Since when can you advertise on ChatGPT in Colombia?
Since October 21, 2026, when OpenAI expanded advertising to 26 more countries, including Colombia.
Do ads change ChatGPT's answers?
According to OpenAI, no. Ads appear separately, below the answer, and are labeled as ads.
Who sees the ads?
People over 18 using ChatGPT on the Free and Go plans. The Plus, Pro, Business and Enterprise plans have no ads.
How much does it cost to advertise on ChatGPT?
It depends on your bid and on the competition in your topic. You buy per click or per thousand impressions; OpenAI recommends starting with a bid of US$3 to US$5 per click. Gulupa's management is separate, from COP 1,990,000 per month.
Can I choose keywords?
Not like on Google. You provide context hints: topics and situations. ChatGPT decides whether your ad is relevant to each conversation.
Can advertisers see my conversations?
No. OpenAI says conversations are kept private from advertisers. Advertisers only receive aggregate data: impressions, clicks, spend and conversions.
What does it mean that it's in beta?
That the platform, its reports and its formats keep changing. That is why we manage it with a weekly review and notify you in writing of changes that affect your campaign.
Does it work for my clinic or practice?
We don't recommend it for now: OpenAI avoids showing ads near health and mental health conversations. For your sector, Google Ads remains the better option.
Do I need a new page?
You need a fast, clear landing page. If you don't have one, we build it for you from COP 690,000.
Reach a new channel before your competitors
In 30 minutes we tell you whether ChatGPT makes sense for your company, with what budget and what to expect in the first two months.
Request your 30-minute diagnosis
We receive your request and contact you within 1 business day to schedule your diagnosis. If ChatGPT doesn't make sense for you, we'll tell you.
- Reply within 1 business day
- No commitment
- Minimum ad spend: COP 3,000,000 per month
Sources
- OpenAI: Advertising in ChatGPT expands to 26 new countries (October 21, 2026).
- OpenAI: Our approach to advertising and expanding access (January 2026).
- OpenAI Help Center: Ads in ChatGPT, the basics.
ChatGPT and OpenAI are trademarks of OpenAI. Gulupa Digital is not affiliated with OpenAI; we manage campaigns as an advertiser on behalf of our clients.
Keep exploring: Google Ads campaign management · Meta advertising (Facebook and Instagram) · Landing page design · Blog
