Digital marketing for dental clinics: more patients who actually book
More patients for your clinic with local SEO, Google Ads and reviews. A strategy for practices and clinics in Medellín and across Colombia, measured in appointments, not likes.
- SEO for dentists
- Google Ads for dental clinics
- Reviews
- Online scheduling
- Patient acquisition
How your patients look for a clinic.
Patients search in pain, with questions about price or with an idea of what they want. In all three cases, they decide within minutes.
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EMERGENCIES
Urgent searches
Pain, a broken tooth or swelling. People searching like this call the first clinic that shows up open, nearby and with good reviews.
- emergency dentist open now
- emergency dentist near me
- my tooth hurts, what should I do
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TREATMENTS
Searches by treatment
Orthodontics, implants, smile makeovers or whitening. Patients compare prices, timelines and results before requesting a consultation.
- clear aligners price
- dental implants in Medellín
- smile makeover before and after
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PROXIMITY
Searches by proximity
“Near me” and the neighborhood carry a lot of weight: the Google Business Profile and reviews decide who shows up on the map.
- dentist in El Poblado
- dental clinic near me
- pediatric dentist in Envigado
Results from clinics that work with us.
For confidentiality we don't publish client names: we share the challenge, what we did and what changed.
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DENTAL PRACTICE · MEDELLÍN
Orthodontics and cosmetic dentistry practice
We reorganized the Google Ads campaigns by treatment, with call extensions, real office hours and one landing page per service.
- clics
- +83%
- converted contacts
- +51%
- months of campaign
- 4
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IMPLANT CLINIC · ABURRÁ VALLEY
Implant and oral rehabilitation clinic
Local SEO, a Google Business Profile with photos and services, and a process to request a review after every treatment.
- calls from Google Business
- +46%
- new reviews
- +62
- months of work
- 8
Figures compared against the equivalent previous period. Every market is different: results depend on competition, budget and offer.
Marketing for clinics, from search to appointment.
In healthcare, trust is earned before the first appointment: on the map, in reviews and in how clearly you explain each treatment.
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LOCAL SEO
Local SEO and Google Business
A complete Google Business Profile, one page per treatment and location, and content that answers questions about price and timing.
- Google Business
- Page per treatment
- Locations
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GOOGLE ADS
Google Ads by treatment
Separate campaigns for emergencies, orthodontics, implants and cosmetic treatments, because each one has its own value and its own cost per patient.
- Search
- Calls
- By treatment
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REVIEWS
Reviews that build trust
A process to request a review after the appointment and respond to it well. In healthcare, the review is often what tips the decision.
- Reviews
- Answers
- Reputation
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WEB
Website and online booking
A site that's fast on mobile, with treatments, specialists, reference prices if you share them and a button to book or message on WhatsApp.
- Mobile
- Booking
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AI
AI visibility
Get AI assistants to mention your clinic when someone asks for a specialist recommendation in your city.
- GEO
- Clinic data
- Sources
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TRACKING
Tracking in appointments
Every call, form and WhatsApp message tracked by source, so you know what a new patient costs for each treatment.
- Cost per patient
- Calls
How we get started with your clinic.
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Clinic diagnosis
We review your Google profile, your reviews, your site and your campaigns, and how you show up in searches in your area.
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Priority treatments
We choose the treatments with the most demand and best margins, to start where the investment pays off most.
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Campaigns, profile and reviews
Google Ads by treatment, an up-to-date Google Business Profile and a review process that works in the clinic's day-to-day.
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Tracking in appointments
A monthly report with contacts, appointments and cost per new patient for each treatment.
Frequently asked questions about marketing for dental clinics.
How much does it cost to get a new patient?
It depends on the treatment and the city: an implant patient is worth more and costs more than a cleaning. We measure cost per patient for each treatment from the first month and move the budget toward what performs best.
Which is better for a dental clinic, SEO or Google Ads?
Google Ads brings patients from the first week, especially for emergencies. Local SEO and reviews take longer, but they lower the cost per patient over time. Combining them is the norm.
What content can a clinic publish?
Explanations of treatments, timelines and aftercare, answers to common questions and introductions to your specialists. Clear, responsible information with no promises about results.
Can we show before-and-after photos?
It's a sensitive topic: it requires the patient's written consent and compliance with each platform's advertising policies, which restrict some health images. We guide you case by case.
Does it work for small practices?
Yes. A single-location practice usually starts with Google Business, reviews and a small Google Ads campaign in its area.
Do you work with other healthcare specialties?
Yes: dermatology, physical therapy, ophthalmology, psychology and aesthetic clinics, among others. The strategy changes depending on how patients search in each specialty.
Other industries and related services.
Get a quote for your clinic's marketing
Tell us about your clinic, your locations and your treatments. We start with a 30-minute meeting.
- 30-minute meeting
- Cost per patient tracked
- Your accounts stay in your name
