Digital marketing for lawyers and law firms in Colombia
Win clients for your firm with SEO by practice area, Google Ads for urgent searches and a website that builds trust from the first click.
- SEO for lawyers
- Google Ads for law firms
- Website for lawyers
- Reviews
- AI visibility
How your clients look for a lawyer.
Nobody looks for a lawyer for fun. They look because they have a problem, almost always in a hurry, and they want to know who to trust.
-
URGENT
Urgent searches
An arrest, a dismissal, an accident or a lawsuit that arrived by mail. People searching like this want to talk to someone today: the firm that shows up first and answers fast wins.
- urgent criminal lawyer
- what to do if I was fired without cause
- 24-hour traffic lawyer
-
BY PRACTICE AREA
Searches by practice area
Divorce, estates, labor, tax or intellectual property. Clients already know what they need and compare who knows the most about it.
- estate lawyer
- labor lawyer for businesses
- intellectual property lawyer
-
BY CITY
Searches by city
Most cases are local. “Near me” and the city name decide which firms show up on the map and in the results.
- family lawyer in Medellín
- lawyers in Bogotá near me
- law firm in Cali
Results from firms that work with us.
For confidentiality we don't publish client names: we share the challenge, what we did and what changed.
-
LABOR LAW · MEDELLÍN
Labor law firm
Google Ads on urgent dismissal and severance searches, with call extensions and a schedule matched to the firm's real office hours.
- qualified consultations
- +64%
- cost per consultation
- −28%
- months of campaign
- 6
-
FAMILY LAW · BOGOTÁ
Family law firm
New website with one page per service (divorce, custody and estates) and local SEO with an optimized Google Business Profile.
- organic clicks
- +71%
- calls from Google Business
- +38%
- months of work
- 9
Figures compared against the equivalent previous period. Every market is different: results depend on competition, budget and offer.
Marketing for law firms, from search to consultation.
Each front answers a different way your clients look for you.
-
WEB
Website with partner profiles
A site that conveys professionalism: partner and attorney profiles with their track record, clear practice areas and a form that screens inquiries.
- Profiles
- Practice areas
- Forms
-
SEO
SEO by practice area
One page per practice area and city, with your clients' questions answered in plain language, without jargon.
- Page per practice area
- Local SEO
- Frequently asked questions
-
GOOGLE ADS
Google Ads for urgent searches
Campaigns for searches with immediate intent, with schedules, locations and negative keywords that keep you from paying for the curious.
- Search
- Calls
- Negative keywords
-
REVIEWS
Reviews and reputation
A process to ask satisfied clients for reviews and respond well, while respecting the confidentiality of each case.
- Google Business
- Reviews
- Answers
-
AI
AI visibility
Get ChatGPT, Gemini and Google AI Overviews to mention you when someone asks for a lawyer in your practice area and city.
- GEO
- AEO
- Firm data
-
TRACKING
Consultation tracking
Every call, form and WhatsApp message tracked by source, so you know what a consultation costs and which channel brings the best cases.
- Analytics 4
- Calls
- Cost per consultation
How we get started with your firm.
-
Firm diagnosis
We review your site, your Google profile, your campaigns if you have any, and how you show up on Google and in AI today.
-
Priority practice areas and cities
We choose where to compete first: the most profitable practice areas and the cities you serve.
-
Campaigns and content
Google Ads for urgent needs, SEO for decisions made calmly and reviews for trust.
-
Consultation tracking
A monthly report with consultations, cost per consultation and the cases each channel brought in.
Frequently asked questions about marketing for lawyers.
How much does it cost to win a client for a law firm?
It depends on the practice area, the city and the competition: a criminal law consultation in Bogotá doesn't cost the same as an estate consultation in a mid-sized city. That's why we measure cost per consultation from the first month and adjust campaigns to bring it down.
Which is better for a law firm, SEO or Google Ads?
Google Ads brings consultations from the first week and works very well for urgent needs. SEO takes longer, but each consultation gets cheaper over time and builds trust. Most firms start with Google Ads while SEO matures.
What content can I publish as a lawyer?
Guides that answer real questions (“what to do if…”, “how long does… take”, “which documents do I need…”), explanations of regulatory changes and FAQs by practice area. Educational, clear content that never promises the outcome of a case.
Can legal services be advertised on Google?
Yes. We do it with responsible messaging, without promising case outcomes and following Google's advertising policies.
Do reviews affect my clients' confidentiality?
They don't have to. We only ask for reviews from clients who want to give them, without case details, and we respond without revealing information about the case.
Do you work with firms outside Medellín?
Yes, with firms all over Colombia. Campaigns and pages are set up by city and by practice area.
Other industries and related services.
Get a quote for your firm's marketing
Tell us about your firm and your practice areas. We start with a 30-minute meeting.
- 30-minute meeting
- Cost per consultation tracked
- Your accounts stay in your name
