Digital marketing for developers and real estate agencies that sell project by project
Pre-sale pages, integration with your real estate CRM, SEO and ads to sell every project: from launch to the last unit.
- Real estate marketing
- Project pre-sales
- Real estate CRM
- Real estate SEO
- Real estate leads
How your buyers look for a home.
Buying a home takes months. Buyers research the area, compare projects and check out the developer before booking a visit.
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AREA
Searches by area
Buyers start with the place: the town, the neighborhood, how close it is to work or their kids' school.
- new apartments in Sabaneta
- housing projects in Rionegro
- country houses in Llanogrande
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PROJECT TYPE
Searches by project type
Off-plan, affordable (VIS) or market-rate, with or without a subsidy, to live in or to invest. Each type needs its own page and its own message.
- off-plan apartments
- affordable housing with subsidy
- apartment for investment
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TRUST
Trust searches
Before putting down a deposit, buyers look up the developer: past deliveries, certifications, reviews and escrow backing.
- trusted developer in Medellín
- developer reviews
- housing project with escrow
Results from projects we sold together.
For confidentiality we don't publish client names: we share the challenge, what we did and what changed.
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DEVELOPER · ABURRÁ VALLEY
Residential developer in pre-sales
A pre-sale page per project with starting prices, floor plans and construction progress, connected to the CRM so every lead reaches a sales advisor within minutes.
- qualified leads
- +58%
- cost per lead
- −31%
- months of pre-sales
- 5
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REAL ESTATE AGENCY · MEDELLÍN
Sales and rental agency
SEO by area and property type, with listings Google understands and campaigns for featured properties.
- organic visits
- +67%
- visit requests
- +42%
- months of work
- 10
Figures compared against the equivalent previous period. Every market is different: results depend on competition, budget and offer.
Real estate marketing, from launch to the last unit.
Every project has its own stage, its own buyer and its own budget. The strategy is built project by project.
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PRE-SALES
Pre-sale pages
One page per project with floor plans, starting prices, construction progress, location and a form that qualifies: budget, timeline and payment method.
- Floor plans
- Starting prices
- Construction progress
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CRM
Real estate CRM integration
Every lead reaches your CRM with its source, project and answers, and is assigned to the right advisor so nobody waits for days.
- CRM
- Assignment
- Lead source
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TRUST
Certifications and trust
Delivered projects, certifications, escrow backing and verifiable reviews in plain sight, which is what buyers look for before putting down a deposit.
- Deliveries
- Escrow
- Reviews
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SEO
Real estate SEO
Pages by area, by project type and by project, with content that answers what buyers ask.
- By area
- By project
- Frequently
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ADS
Google and Meta ads
Campaigns by project and by stage (launch, pre-sales and last units), with a budget that shifts based on response.
- Google Ads
- Meta Ads
- By stage
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AI
AI visibility
Get AI assistants to cite your company when someone compares projects or asks about trusted developers in your area.
- GEO
- Comparisons
- Sources
How we get started with your project.
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Project diagnosis
We review the project, its stage, its ideal buyer, your site, your campaigns and how leads reach your sales team today.
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Pre-sale page and CRM
We build the project page and connect it to your CRM so every lead arrives complete and on time.
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Ads and SEO by stage
Google and Meta campaigns based on the project's stage, and SEO by area for searches that are decided calmly.
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Tracking in visits and sales
A monthly report with leads, sales office visits and cost per lead for each project.
Frequently asked questions about real estate marketing.
How much does a real estate lead cost?
It depends on the project, the area and the price of the home: a lead for a luxury project costs more than one for affordable housing, but it's also worth more. We measure cost per lead and per sales office visit.
When should a project's marketing start?
Before launch. A pre-sale page with a waitlist lets you measure demand and reach launch day with buyers already waiting.
Can it connect to my real estate CRM?
Yes, if your CRM receives data through forms, email or an integration. We review which one you use and define how each lead arrives with its source and project.
What does a developer's website need?
One page per project, clear information on floor plans and starting prices, construction progress, delivered projects and fast ways to get in touch. And it has to load fast on mobile.
Does it work for rental agencies?
Yes. In rentals, SEO by area, property listings and response speed matter more.
Other industries and related services.
Get a quote for your project's marketing
Tell us about the project, its stage and its sales goal. We start with a 30-minute meeting.
- 30-minute meeting
- Leads straight to your CRM
- Your accounts stay in your name
